THE TAJ’S PEOPLE PHILOSOPHY AND STAR

SYSEMPRESENTED BY-

BIRAJA PRASANNA DASHPRITAM DEBASISH SAHU

GYANDEV BOXIPOOJA SENAPATI

SABYASACHI ROUT

Contents

• Introduction

• Philosophy

• STAR System

• Future plans

• Questions

Some key points

• The employee of Taj is viewed as an asset & real

profit centre.

• Every employee is very much responsible for its

survival.

• Taj group of hotels bagged “Herms Award” for

“Best innovation in Human Resources” in global

hospitality service.

INTRODUCION

• In 2001 STAR was launched by the Taj group.

• It was an employee loyalty program .• It was aimed at motivating employees to

transcend their usual duties and responsibility.

• This program also acknowledge and rewarded hard working employee who had done excellent work.

THE TAJ PEOPLE PHILOSOPHY

• TPP covers every employees career planning , right from their induction to superannuation.

• They believe that people are their greatest asset.

• Taj group had a people oriented culture.• The management wanted the new recruits to

pursue a long term career with the group.

Contd..

• The employees of the Taj group were trained in various fields .

• They also had to take part in various leadership program.

• Put stress on the potential development and talent management.

• The concept of TPP was developed in 1999 .• The Taj group introduced BSS, ESTS & 360

degree performance appraisal system.

STAR SYSTEM

STAR-special Thanks and Recognition system.

STAR system recognized after getting “Hermes Award "for best innovation in Human Resources

Cont……

• The STAR system developed by Bernard Martyris. (senior vice-president HR,IHCL)

• The system was developed with Taj core Philosophy “Happy Employees lead to Happy Customer”

• Its operates throughout the year.• It aimed to identify ,recognize and reward

those employees who excelled in their work.

Cont…………..

• STARS-Five Different levels• LEVEL -1-was known as “silver grade”-120 points in three

month.• LEVEL-2-Gold grde-130 points in three month of attaining the

silver grades.• LEVEL-3-Platinum Grade-250 points within six months of

attaining the gold grade.• LEVEL-4-chief operating officers club-510 or more points ,but

below 760 points.• LEVEL-5-MD’s club-Highest Level in STARS-accumulated

760 or more points.

Cont…….

• Points granted to employees on the basic of parameters –like integrity, honesty, kindness, respect for customers, environmental awareness,teamwork,coordination, cooperation, excellence in work, new initiatives,turstworthiness.

FUTURE PLANS

• STARS- BEST HR INITIATIVES & BROUGHT A LOTS OF STRATEGIC BENEFITS TO THE TAJ GROUP.

• BECAUSE OF “STARS” – WON THE “HERMES AWARD 2002” IN THE HOSPITALITY INDUSTRY,WHICH PLACED TO TAJ GROUP HOTELS IN THE TOP OF HOSPITALITY INDUSTRY.

Contd..

• MANY ANALYST BELIEF THAT THE SUCCESS STORY LIES OF TAJ HOTELS ,,BETTER OPORTUNITIES & GREATER RECOGNITION TO THEIR EMPLOYEES.

• FOR MORE DEVLOPMENT OF HUMAN RESOURCE TAJ GROUP OF HOTEL PLANS TO

INVESTMENT IN T & D. IN CAREER PLANNING,&EMPLOYEE WELFARE. STANDARDIZE ITS VARIUS PROCESS. ESTABLISHMENT OF BSS.

Question 1

• TPP – Commitment to & believe in people• Talent management is the most important

sustainable competitive advantage in future• Select, maintain & compensate the best talent in

the country.• Reward & recognize the quality culture.• Opportunity for continues learning & development• Best policy for well-being of family, community

& environment

Contd..

Key components CRM Regular or formal channel of communication Strong & warm professional work culture They believe: We believe that you are the

“TAJ”

Question 2

• The stars program was created to reward employees to deliver their best at the workplace. In what way did this program acknowledge the work of its employees, and what were the various levels of recognition it offered to its best employees?

How did the program achieve its goal? Explain.

Question 3

• STARS was not only successful as an HR initiative, but it brought several strategic benefits to the Taj group. What were the various benefits brought about by the STARS program to the employees and the group? How? Discuss.