The Streets of The Streets of TanasbourneTanasbourne

Amy Pettis, Sara Yoder, Nathan Schultz, Seneca Steber, Andrew Palmer, Kent BushnellAmy Pettis, Sara Yoder, Nathan Schultz, Seneca Steber, Andrew Palmer, Kent Bushnell

The Streets of TanasbourneNW 194th at Cornell • Hillsboro503-533-0561

General OverviewGeneral Overview

400,000 sq. ft400,000 sq. ft Open air shoppingOpen air shopping ““Lifestyle” Like shopping experienceLifestyle” Like shopping experience Anchor stores: Meier and Frank and REIAnchor stores: Meier and Frank and REI Other main stores: Gap, Abercrombie and Other main stores: Gap, Abercrombie and

Fitch, PF Chang’s, and HollisterFitch, PF Chang’s, and Hollister

Shopping….Shopping…. Abercrombie & Fitch abercrombie American Eagle Ann Taylor Loft Baby Gap Banana Republic Beauty FirstBella Espresso Brighton Collectibles BombayCK Jewelers Design CC McKenzie Chico’sChristopher and Banks Claire's AccessoriesClogs ‘N MoreClub TanColdwater Creek Express/Express Men52 Gourmet SubsFred Meyer JewelersGapGap KidsGo Wireless GymboreeHollisterHot Topic  J. Jill

KojiLane BryantLenscraftersLimited TooMacaroni Grill Maggie Moo's Ice-CreamMeier & FrankMimi MaternityP.F. Chang's China BistroPac SunQdoba   REI   Rose's Restaurant & BakerySalon 17Sharper ImageShoe Mill Shutterbug Sunglass Hut Thai ElephantVictoria’s SecretVitamin WorldWhite House/Black Market ZalesZumiez

Idea to Reality…..Idea to Reality…..

Design Sketch ->

<-The Real thing->

Census Data…..Census Data…..

Hillsboro Oregon ->

Hillsboro U.S.Median household income $51,737 $41,994Median Value of houses $165,200 $119,600

Population: 70,186Median Age: 29.7Caucasian 50,391

How to get there....How to get there....

Going west on hwy 26

•Take the 185th AVE. exit 64

•Turn Left onto NW 185th Ave.

•Turn Right onto NW Cornell Rd.

•The Street of Tanasbourne is on your right hand side

Regular Hours: Mon-Thurs 10am-9pm; Fri & Sat 10am-10pm; Sun 11am-6pm

Hollister is a Southern California lifestyle retailer.Hollister is a Southern California lifestyle retailer. A subsidiary of Abercrombie and Fitch.A subsidiary of Abercrombie and Fitch. It was formed in 2000, the first store opened in It was formed in 2000, the first store opened in 2002. 2002. Hollister Co. claims date of its establishment as Hollister Co. claims date of its establishment as being 1922.being 1922. There are 249 stores across the US and Canada.There are 249 stores across the US and Canada. Targets high school and college students roughly Targets high school and college students roughly around the ages of 16 through 22.around the ages of 16 through 22. Named after Hollister Ranch, a prime surfing spot Named after Hollister Ranch, a prime surfing spot located near Santa Barbara, California.located near Santa Barbara, California.

SWOT AnalysisSWOT Analysis

StrengthsStrengths Cheaper than Cheaper than

Abercrombie and Abercrombie and FitchFitch

California surf shop California surf shop feelfeel

Growing brandGrowing brand Club CaliClub Cali

WeaknessesWeaknesses Still kind of Still kind of

expensiveexpensive Relatively newRelatively new Very dark lightingVery dark lighting

SWOT AnalysisSWOT Analysis

OpportunitiesOpportunities More international More international

expansionexpansion Advertising and Advertising and

promotionspromotions Improve lightingImprove lighting

ThreatsThreats American EagleAmerican Eagle GapGap Abercrombie and Abercrombie and

Fitch Fitch (Cannibalization)(Cannibalization)

Established in 1993Established in 1993 Fresh, contemporary China bistroFresh, contemporary China bistro The P.F. Chang's experience is a The P.F. Chang's experience is a

unique combination of Chinese unique combination of Chinese cuisine, attentive service, wine, and cuisine, attentive service, wine, and tempting desserts all served in a tempting desserts all served in a stylish, high-energy bistro. stylish, high-energy bistro.

LocationsLocations

Hillsboro - TanasbourneHillsboro - Tanasbourne Portland (Pearl District)Portland (Pearl District) Tigard - Bridgeport Village Tigard - Bridgeport Village

Stock QuoteStock Quote

47.11 47.11 +0.98 (up 2.12%) +0.98 (up 2.12%)

CompetitorsCompetitors

Macaroni GrillMacaroni Grill Thai ElephantThai Elephant QdobaQdoba

• Started in 1985 as White House

• Black Market followed in 1995

• Combined the two in 1997

• Sell black, white, and shades of each

• Target women in 20’s and older women

• Nothing for the guys

SWOT

• Strengths– Web site– Excited staff

• Weakness– Limited variety– Expensive– Lots of sale items– No men’s clothing– Small store

• Opportunities– Outlet for sale items– More variety– Men’s clothing

• Threats– Clothing stores

• Example: Gap

– Stores that sell clothes• Example: Fred Meyer

Sharper ImageSharper Image““Sharper Image is a specialty retailer that is nationally and Sharper Image is a specialty retailer that is nationally and internationally renowned as a leading source of new, innovative, internationally renowned as a leading source of new, innovative, high-quality products that make life better and more enjoyable.” high-quality products that make life better and more enjoyable.”

- The company was founded The company was founded in 1977 by Richard Thalheimer in 1977 by Richard Thalheimer and has been a publicly traded and has been a publicly traded company since 1987. company since 1987.

- 180 stores in the US180 stores in the US- Currently have about 2,500 Currently have about 2,500

employeesemployees

                                             

                                                   

StrengthsStrengths- Award-winning Sharper Image monthly catalog with Award-winning Sharper Image monthly catalog with

annual circulation of 90 million+annual circulation of 90 million+- Website Website www.sharperimage.comwww.sharperimage.com - Auction and outlet sites which help manage the Auction and outlet sites which help manage the

refurbished and close-out inventory refurbished and close-out inventory - Always have new products coming in, some of which are Always have new products coming in, some of which are

invented by theminvented by them- Gift registry Gift registry - One of the few “guy stores” in the mallOne of the few “guy stores” in the mall

Floor vac robotic dog iPod speaker robotic chimp

WeaknessesWeaknesses

- Expensive Expensive - Located on the opposite side of the main anchor Located on the opposite side of the main anchor

store and parking garagestore and parking garage- Luxury items that people don’t Luxury items that people don’t

necessarily think ofnecessarily think of

Opportunities/ThreatsOpportunities/Threats

- Other electronics stores in Other electronics stores in the mall areathe mall area- ShutterbugShutterbug- Go WirelessGo Wireless- BrookstoneBrookstone

- Big stand-alone storesBig stand-alone stores- Best BuyBest Buy- Circuit CityCircuit City

- Stand-alone stores

- Bigger, able to offer more products

- Advertise

-In 1938, Recreational Equipment -In 1938, Recreational Equipment Inc. was created as a co-op by 21 Inc. was created as a co-op by 21 mountain climbers to buy pick axes mountain climbers to buy pick axes and climbing equipment from and climbing equipment from Europe.Europe.

-Sell through their 78 retail stores in -Sell through their 78 retail stores in the US,the US, byby internet, mail, and internet, mail, and phone.phone.

-Claims to be the largest consumer -Claims to be the largest consumer cooperative with over 200 million cooperative with over 200 million members.members.

SWOT

Strengths• Man Store• Great selection of

Outdoor stuff• Website strongly

correlates to the store• Computer on entry• The workers• Touching

Weaknesses• Not too much appeal

to women• Prices• Tent’s on wall, access

to stuff• Did I mention the

prices• In store selection

More SWOT, Yay?

Opportunities• More Women things• Maybe an instore

pickup type of thing• Tents off the wall• Do something about

the prices• More stores• Better Promotion

Threats• Zumiez• Any mens clothing

store or store that sells clothing

• Sporting Goods departments

• Board shops

SourcesSources

www.rei.comwww.rei.com http://www.thestreetsoftanasbourne.http://www.thestreetsoftanasbourne.

com/com/ http://pfchangs.com/http://pfchangs.com/ www.hollisterco.com www.hollisterco.com www.whiteandblack.comwww.whiteandblack.com www.sharperimage.com www.sharperimage.com Yahoo Image SearchYahoo Image Search