the story sailboat and better lessons in library advocacy
DESCRIPTION
These are the slides from my presentation at the Internet Librarian Tuesday night session calledTRANSCRIPT
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The Story SailboatAnd other lessons in advocacy
www.pcsweeney.com@pcsweeney
Facebook.com/pcsweeney
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The Project
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It was going great…
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And then…
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I realized it was just
hack job advocacy
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• Little impact• No tangible goals• No follow-up• No measurable results• No data• No coalition building• NOTHING
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But Then…
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• High impact• Tangible goals• Clear Follow-up• Measurable results• Lots of data• Coalition building
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What I Learned that You Can Use
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You are a Library’s BEST Advocate
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Create a Message
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Manage your Message
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Use your message to build a coalition of ravenous supporters
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Keep Them Engaged Online
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Email is Still Very Effective
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Direct Mail is NOT
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If you want to be a good librarian,
you have to get out of the library
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Canvassing
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Phone Banking
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Parties
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Letter Writing&
Earned Media
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Advertising&
Paid Media
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