Creative Partnerships or….

How to Work Smarter….Not Harder

The Story of Cribs for Kids®‘Five Ladies and a Forklift’

Judy Bannon, FounderCribs for Kids®

‘Cribs for Kids®’

• Originated in Pittsburgh in Nov. 1998 through the combined efforts of DistrictAttorney Stephen Zappala, Mayor Bob

O’Connor, Cmdr. Gwen Elliott, and Judy Bannon (SIDS of PA)

• Steering committee consisting of public health, political and business leaders and child death review teamswas formed

• Supplied Safe Sleep Education and the intervention of a crib to low income families

What we knew….We knew!

A non-profit organization could not exist without a clear sense of its mission,

purpose and goals…..its vision!

Core Purpose

BHAG*

Values

To reduce the number of infant deaths due to SIDS and/or accidental suffocation

by 50% from 2005 to 2015

• Deliver on our promise• Value all applicants, participants, affiliations, volunteers and staff• Behave in an ethical manner• Creative,flexible & adaptable • Operate effectively

and efficiently  ….it’s for the babies.

To reduce infant deaths by providing

an appropriate sleep environment through education

and safe cribs

We established our vision….

*Big, Hairy, Audacious Goal

We created our image

• Slogan and logo told it all

• Developed a successful look

We developed our resources

People Power!!! In-Kind Donations

The Simple Secret to Success:

The Story of ‘Five Ladies and a Forklift’

Our Champions:• D.A. Stephen Zappala• Mayor Bob O’Connor• Senator Rick Santorum• Howard Heckes• Art Swotzer• Mike Tarquinio• Chuck Hammel• Chuck Sullivan

Our Champions:D.A. Stephen ZappalaMayor Bob O’Connor

BOARD MEMBERSHIP!FUNDING!

People Power & In-Kind Donations!

The Story of ‘Five Ladies and a Forklift’

Our Champions:

• Senator Rick Santorum• Howard Heckes, President Graco Children’s Products

The Story of ‘Five Ladies and a Forklift’

Discounted Pricing!

In-Kind Donation

The Story of ‘Five Ladies and a Forklift’

Our Champions:• Art Swotzer Owns properties throughout the

Pittsburgh region• Mike Tarquinio Owns the office building in

which we are housed

In-Kind Donation

The Story of ‘Five Ladies and a Forklift’

Our Champions:

Chuck Hammel President and Owner Pitt-Ohio Express Trucking Company

FREE SHIPPING!!!!

The Story of ‘Five Ladies and a Forklift’

Chuck Hammel, President Cribs for Kids Champion!

Free Shipping In-Kind Donation

The Story of ‘Five Ladies and a Forklift’

Champion: Chuck Sullivan, Director

Renewal, Inc. Allegheny County Work Release Program

VOLUNTEER WAREHOUSE STAFF!!!

People Power!!!

The Story of ‘Five Ladies and a Forklift’

180,000 Safe Sleep Survival Kits and counting!!!

The Story of ‘Five Ladies and a Forklift’

Allegheny County Hospital Initiative

All 6 birthing hospital participating;

Every mother is required to watch our Safe Sleep for your Baby – Right from the Start and sign an Acknowledgement form;

First year educated over 10,000 new mothers and distributed 748 cribs to low income families

PEOPLE POWER!!!

Managed Care Insurance Companies

Incentive Programs Encourage good pre-natal care

Is a win-win for everyone involved: - Cribs for Kids® - The new mother - The Insurance Company

People Power + Inkind Donations!!!

First Responders: Our eyes and ears in the community

• King County (WA) Sherriff’s Department

• Allegheny County EMS

People Power!!!!

Our Network of Cribs for Kids Partners

262 Partners in 47 StatesIN JUST 4 YEARS!!!!

Our greatest source of people power!!

People Power + In-Kind Donations =

How we grew our budgetfrom $13,000/year to $2.1

Million Dollars withoutFederal, State or localgovernment funding!!

The Story of ‘Five Ladies and a Forklift’

Thank You for being a part of our

winning team!

The Story of ‘Five Ladies and a Forklift’

“To save the world, you must startby saving a child.”

− Chinese Proverb