the stocklists - february 2012

Stocklistswith6 February 2012 FlooringNews

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

The

We’re all ears!!

See pages 24-25 for the contact details of your local representative

You know that successful business is built on listening to your customers and giving them exactly what they want.

That’s our approach at Furlong Flooring and Regency Carpets.

Please give us a call today.

2 THE STOCKLISTS February 2012

3THE STOCKLISTS February 2012

Published by Mayville Publishing Co Ltd219 West Ella Road, West Ella, Hull HU10 7SD

Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.comSales Director: Diane Martin. [email protected]

Publication Director: David Spragg. Founded by Roy Spragg in 1973.

AdvertisersFlooringNews starts on page 33

Adhesives 4

Buying Groups 8-9

Carpet Company Directory 14-15

Carpet trouble-shooter 12-13

Carpet Types 5

Underlay 10

Wholesaler Distribution Directory 16-18

Wool Fibre Page 11

Woolsafe: the carpet care guide 6-7

FlooringFactsheets

StocklistsThe

FIRST FOR FLOORING NEWS AND DATA 6 FEBRUARY 2012

UK manufactured Carpet Cutting Machines

WWW.CARPETCUTTINGMACHINES.CO.UK

Classified advertising.................................page 58, 59

� carpets/rugs/tiles � woods/laminates/smooths � accessories/services/organisations � fibres � underlay

� wholesalers/distributors � adhesives

In an independent survey which asked 450 retailers this year which of the ninetrade titles they actually read, our magazine came top of the pile.

Thank you!

Flight of fancyAssociated Weavers givesbutterfly new wingspage 49

By appointmentAxminster’s approvalpage 37

Monthly ‘Stocklisters’ shown in BOLD

Index Page Contact Price No No List Date

� AFS 19 020 8805 8620 July 2011

� ASSOCIATED WEAVERS 49 01422 431100 —

� BALTA — +32 55 335252 —

�BONDWORTH 20 01562 745000 June 2011

�BRITISH WOOL 36 01274 688 666 —

�BROCKWAY CARPETS LTD. 21 01562 828200 Mar 2010

�CARPENTER — 01457 861141 —

� CLARITAS 45 0121 420 5615 —

� COLUMBIA FLOORING 22 0208 443 3322 —

� CORMAR — 01204 881234 —

� DOMOTEX 2012 46-57 — —

�EDEL TELENZO 23 01422 374417 —

� F.BALL 4 01538 361633 —

� FITA 32 01159 506836 —

� FLOORING ONE 9 0121 683 1426 —

� FLOORWISE 18 01509 673974 —

� FURLONG FLOORING 24,25 01772 696787 Nov 2010

� INTERFLOOR 34,35 01706 213131 —

� INTERIORS UK — — —

�MASTER WEAVERS 26 01562 754382 —

� MERRYFIELD GROUP BC 01422 373799 —

�MOHAWK 27 01480 479830 —

�NICF 58 0115 958 3077 —

� NOVOSTRAT 39 00353 61 339287 —

� RACKHAMS 28 020 85319225 —

� SMG — 0118 932 3832 —

� SOLENT WHOLESALE CARPET 29 01243 774623 Jan/Feb 2012

� STS FLOORING DISTRIBUTORS 30 0845 341000 July 2011

�T & E DISPLAY GROUP 32 0121 585 7600 —

�WESTON HAMMER 31 0845 644 9090 —

� WOOLS OF NEW ZEALAND 56,57 01943 603888 —

DOMOTEX 2012Flooring’s greatest show on earth12 pages of market news, trends and company reviews pages 46-57

Keeping calmWools of New Zealand keeps calm,

comfortable and committed to qualitypage 56

Mapei birthday75 years old and still at

the forefront of innovationpage 38

Victoria not amusedBizarre boardroom

battle is “foolhardy”page 40

Follow the patternDennis Flower looks at thegrowth of patterns in carpetpage 42-45

The vinyl scoreIs LVT revival good for your business pages 32

Harrogate’s bouncing backStrong show list for September

page 58

ISSN 2046-7338 © Mayville Publishing Co. Ltd. 2011 Issue: 443Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.


Adhesives

Flooring Factsheet


TUFTED

With advances in manufacturing technology, 95% of all carpetproduced today is tufted. It takes about an hour to make a roll ofcarpet that might take eight hours to weave. To make tufted carpet,hundreds of yarn-threaded needles are pushed through the primarybacking fabric to form loops or tufts, which may be left as is or cut. Aheavy adhesive coating is applied to hold the tufts in place and asecondary backing is usually glued on for strength and stability. A widevariety of styles and textures can then be created using varioustechniques.

LOOP PILEBerber • Berber carpets look like and are named after a handmade,bulky wool carpet made by the Berber tribes of North Africa and Asia.The loops are made from thick or bulky yarns of wool, nylon,polypropylene or a blend of these fibres to give a cushioned effectunderfoot. These carpets are available in an assortment of colours andmay be flecked and can be either level loop or multilevel loop.

Level loop • When all the loops are of the same height, a highlyflexible and durable carpet is created which has a natural, casualappearance even when (commonly) it is made from synthetic fibres.The tight loop texture tends to hide marks so it’s a good blendbetween luxury and practicality.

Multi-level loop • The loops vary to two or sometimes three loopheights to create informal, random textures which are very forgivingfor marks and stains and therefore very suitable for high traffic areasand busy family rooms.

CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony,but the yarns are more tightly twisted and should always be heat set.They have a dense, low pile surface which creates a coarse, pebblytexture. Frieze carpets are very durable and hide footprints, dust anddirt, which makes them suitable for heavy traffic areas.

Saxony • Saxony textures are made of twisted yarns, which shouldbe heat set. The tips remain very distinct, rather than blending togetherto form a very elegant finish. Saxony textures show footprints andvacuum marks so are suitable for more occasional rooms in the home.More textured variations improve the practicality of saxonies.

Twist • The popular twist carpet is the cut-pile standard. The yarn istightly twisted and often heatset to retain this feature and the result isa versatile, textured finish that is ideal for plain colours.

Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have alevel surface pile of approx 5mm to 10mm height, which is thensheared to give a smooth finish. With very little twist in the yarn, the

WOVEN

Woven carpet may be in a tiny minority of today’s production but

still produces some of the finest carpets which are used for

prestigious installations.

Axminster • The pile of the carpet is inserted into the backingas it is woven and cut to length, creating U-shaped tufts to give a

velvety surface. The process locks in the fibre to create a carpet of

high durability and performance retention as well as a luxury feel.

The process allows for intricate designs and colours to be used –

although modern trends mean that the traditional patterned

axminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way toaxminsters – the principal difference being that a continuous fibre

is woven all the way through. The carpet can be sheared to create

a range of cut and loop textured effects. The result is a high quality

carpet of unrivalled durability.

Flat weave • Manufactured in the same way as wilton, flat weaveis a loop pile which allows the yarn to be woven across a wider

area to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish.These carpets tend to ‘shade’ with heavy use. Footprints show easilyand the colour looks different from place to place because fibreslying in different directions reflect the light differently. A luxury foroccasional rooms.

CUT AND LOOPWhen some of the pile is cut and other left as loop, a variety ofsurface textures and patterns can be created (in a variety ofcolours). The multi-level surface is excellent for hiding footprints andstains so cut and loop is good for high traffic areas and generalpurpose rooms in the home.

Shag pile • Shag pile has varied in popularity. The pile is up to50mm long and the texture is casual and loose but the surfaceflattens easily and lacks durability.

BONDEDBonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’)are created by firing fibres into an adhesive material – the fibres arenot stitched into the backing in any way. The technique is principallyused for commercial carpet tiles.

Tip Sheared Level Loop

Random Sheared Multi-Level Loop

V

Velvet/Plush Frieze

Twist Berber

S

Saxony Sha

Shag

Flooring factsheet

Carpet types


Flooring factsheetCarpet care guide from WOOLSAFE

Entrance or walk-off matsThe use of entrance mats at all outside entrances tothe house is highly recommended, as they willsignificantly reduce the rate at which the carpet willsoil. They should be of adequate size to allow streetdirt to be removed from shoe soles and must becleaned regularly themselves.

Regular MaintenanceRegular cleaning will extend the life of a carpet andmaintain its appearance. Vacuum clean regularly andthoroughly, which removes gritty dirt that candamage the fibres.

Deal with spillages as soon as possible,preferably the moment they occur.

Beware of products claiming to be safe on all fibres,including wool. It might be true, but if it does not havethe WOOLSAFE Mark, it is not endorsed by most carpetmanufacturers!

Never use any detergents such as dishwashingliquids, soaps or other cleaners recommended forgeneral household use. Although they may clean thecarpet satisfactorily they will almost certainly causeproblems such as rapid re-soiling, colour bleeding orother damage to the pile or backing of the carpet.

Use only WOOLSAFE approved products

WOOLSAFE-approved carpetcare products have beenindependently andscientifically tested and aresafe and effective forcleaning and maintaining alltypes of carpets and rugs.

Housekeeping Tips for Carpets and Rugs

Services for RetailersCustomer carpet care HELPLINE If you have trouble dealing with customer querieslike “How do I get red wine stains out of my carpet?”Just give them our HELPLINE 01943 850 817 and we’ll give them the correctadvice. Simple.

Certified Operator NetworkFor experienced, specialist wool carpet cleanersyou can trust visit: www.woolsafe.org/find/a-registered-carpet-cleaner.

WOOLSAFE Registered InspectorsSolve disputes with customers with ourindependent carpet complaint Investigators. Justvisit: www.woolsafe.org/find/a-registered-carpet-inspector and call your nearest inspector.

WOOLSAFEApproved ProductsHave confidence in the cleaning product yourecommend, use the WOOLSAFE ApprovedProducts Directory it contains only safe andeffective carpet cleaning products. For spotremovers visit: www.woolsafe.org/spotremovers

Carpet Care LeafletsWe offer to help you develop custom carpet careliterature and we also offer generic carpet careleaflets designed to be given away with each cut ofcarpet. Correct carpet maintenance shouldstart from day one.

Web pages and Links We offer to help you develop custom carpet carepages for your website or you can link to ourwebsite’s carpet care pages for up-to-date andaccurate advice.

Contact us by email, telephone or post to:

The WOOLSAFE Organisation49 Boroughgate, Otley, LS29 8NRTel: 01943 850817 E-mail: [email protected] or visitwww.woolsafe.org

The WOOLSAFE Organisation – promotingquality carpet and rug care since 1991.

Europe – North America - Australia

WOOLSAFE The Retailer's single source solutionfor carpet care advice and services.

Periodic CleaningWhen the carpet or rug reaches a stage where itcould do with a really good clean, you can either dothe job yourself, or you can call in a specialist carpetcleaning company.

If you are considering cleaning the carpet or rugyourself make sure to use only WOOLSAFEapproved products. Look for the WOOLSAFE Markon the bottle or package.

It is best to engage theservices of a professionalcarpet & upholstery cleaningcompany.To get a really expertjob done entrust the work to aWOOLSAFE accredited carpetcleaning company.

These companies are fully trained, have been inbusiness for a considerable length of time, aremembers of one or more recognised professionaltrade associations related to the cleaning industryand have a reputation for top quality service. Andthey use only WOOLSAFE-approved cleaningagents on your wool carpets and rugs!

If you have a problem with a carpet or rugthat requires an independent inspector, a network ofcarpet complaint investigators, trained and registeredby The WOOLSAFE Organisation is availablethroughout the UK and Ireland.

WOOLSAFE Registered Inspectorshave extensive experience ininvestigating the causes for carpetcomplaints based on their practicalinvolvement with carpets and rugsover many years.

They are fully qualified toinvestigate carpet and rug complaints on-site onbehalf of carpet manufacturers, retailers, cleaningcompanies and carpet owners. They can carry out orcommission tests where required, and will providecomprehensive reports.

To contact an inspector in your area call 01943 462127, email: [email protected], orvisit: www.woolsafe.org / Private Householder /Registered Inspectors

The Green WOOLSAFEMark identifies thoseproducts that not onlyare the most suitablefor wool and other qualitycarpets, but also havethe rightenvironmentalcharacteristics.


maintenance • cleaning • spot removal • protection • inspection

The Clean Carpet you Expect... the Service you Deserve

www.servicemasterclean.co.uk

Environmentally Aware forSuperior Carpet Carewww.envirodri.com

Vacuum Cleaners - the Choice of Cleaning Professionals

www.sebo.co.uk

British Wool makes a BetterCarpet... Naturally

www.britishwool.org.uk

This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.

General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toiletroll or clean cloth

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment –if unsure, use solvent first

• Always work from the edge of the spot inwards

• BLOT, do NOT rub

• Use small quantities of spot remover at a time,applied to a cloth, NOT directly to the spot; workinto the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backedcarpet tiles

• When using solvents always ensure there is plenty offresh air ventilation

• Always thoroughly rinse out water-based spotterswith clean water

• Dry the spot, if possible, with a hair dryer

Treatments1. Blot with white kitchen roll or paper tissues

2. Vacuum clean

3. Cold water

4. Warm water

5. WOOLSAFE-approved carpet shampoo solution(diluted)

6. WOOLSAFE-approved spot remover for water-based stains

7. WOOLSAFE-approved spot remover for greasy/oily stains

8. Absorbent paper or paper tissue and hot iron

9. Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol)

13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE-approved disinfectant or deodorizer

16. Rust remover

17. Carpet re-colouring kit(Treatments used by professional carpet cleaners)

Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd

Blood 5 6 3

Burn/scorch marks 13 14

Butter 7 5

Candle wax 8 7

Chewing gum 9

Chocolate/cocoa 5 7 6

Cola 3 5 6

Cream 7 5

Egg 5 6

Floor wax 7 5

Fruit juice 3 5

Gravy and sauces 5 6

Herbal tea 3 6

Metal polish 5

Mustard 5 6

Oil and grease 7 5

Paint (emulsion) 3 5

Shoe polish 7 5

Tea 3 5 6

More Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 6

Bleach 3 17

C/heating radiator fluid 5 6 16

Coffee 4 6

Felt-tip pen 7 or 11 12 5

Furniture polish 7 5

Glue/adhesive (plastic base)10 11

Ink (fountain) 3 6 5

Ink (ballpoint pen) 12

Lipstick 7

Milk 4 5 15

Nail varnish 10

Paint (oil) 11

Rust 16

Soot 2 6 5

Tar (asphalt) 7

Urine (fresh stain) 3 5 15

Urine (old stain) 6 15

Vomit 5 6 15

Red wine 1 6

These may require repeated attempts with strongerspot removers. Some stains you may find impossibleto remove completely in which case the assistance ofa professional carpet cleaner is required.

Life inspired cleaning innovationswww.bissell.com

WOOLSAFE ApprovedCarpet Cleaning Productswww.prochem.co.uk

Home of the Legendary CleaningProduct - Carpet Powerwww.ozkleen.co.uk

8

Flooring factsheet

How to decide whether to join a buying group –and which one…

• Evaluate all buying groups as they all work differently• Talk to the main marketing contact and/or a memberof the committee

• Get a list of members and call up two or three for a‘real-world’ view

• Establish your territorial exclusivity – where’s the nextnearest member of each buying group

• Ensure you understand the financial arrangements, anyfees that would relate to your membership, how thebills are paid and whether your fees are refundable ifit doesn’t work out. Ask the buying group for aconsultation to estimate your potential savings

• Review all the extra benefits and services to see whatyou would actually use

• Check out the product ranges offered including theown-label options and the UK/European mix

• Ensure you understand any rules that may limit yourflexibility to run your business the way you want

Why join?Buying groups have been a highly successful feature ofthe floor retailing scene in the last decade or so, givingindependents the extra edge they need to competeeffectively with the retail park chains.

More than 1000 retailers are now members of one ofthe several buying groups which operate in our sectorand the numbers are slowly, but steadily growing.

While the benefits of bulk buying power are self-evident,the resistance to the buying group concept among non-members appears to be centred on fears ofsurrendering some control to a committee – and mostparticularly compromising long-established relationshipsand negotiated terms with current suppliers.

The bottom line is the bottom line. A retailer sellingacross a broad range of products is likely to improvemargins within a buying group – but you don’t need aleap of faith to join up. Ask the buying groups for answers...

Buying Groups

Pick the right one

www.smg-group.co.ukContact: David LewisTel: 0118 932 [email protected]

www.greendalecarpets.co.ukContact: Rob HardingTel: 01432 852000Fax: 01432 852005

[email protected]

Associated Carpet Groupwww.smartercarpets.co.ukContact: Richard MooreTel: 01942 825520

[email protected]@smartercarpets.com

Key benefitsIncrease margins

• Group purchases to get beneficial rates• Rebates• Exclusive higher-margin products• Special promotionsOne of the key reasons to join a buying group is tobenefit from the discounts they negotiate as a bulkbuyer from manufacturers. The way discounts andrebates are passed on to members varies betweengroups so make sure it’s absolutely clear how this will bedone. You’ll need to work out how this compares withdiscounts you have already negotiated locally withpreferred suppliers.

Increase sales

• ‘Best of both worlds’ proposition•Wider ranges and exclusive products• POS, displays and merchandising supportYour customers will like the proposition that you areindependent but with the buying power of a group –this gives them (and you) the ‘best of both worlds’ withpersonal service and competitive pricing. Most groupswill also offer you ‘own label’ ranges and support withpoint-of-sale, merchandising and displays. Centralstockholding may also be on offer.

Access professional services

• Business services• Financial services • IT and internet support•Training and workshops• Professional bodiesSome buying groups offer an excellent range of otherservices which may be valuable to your business.Financial services include invoice factoring, credit, loansand insurance. Some of the more sophisticated groupsoffering marketing packages, software systems to helpyou run your business operations and customisedwebsites ready to use. Relationships with professionaland training organisations can also offer discounts.

Network with other independents

• Members-only exhibitions with preferredmanufacturers

• Regular meetings• Regional workshops• Supplier presentations• HelplineA lot of retailers enjoy the buying group environment ofbeing independent but not alone out there on the HighStreet. Groups hold regular meetings and some havetheir own trade shows, regional meetings andworkshops to help you develop your business. Thenetwork gives you someone to call when you needadvice on, for example, an unusual installation, a technicalconsumer complaint, legal issue or business dilemma.

Metro Groupwww.carpet1st.co.ukContact: David KippingTel: 01204 [email protected]

www.beautifulflooring.co.ukContact: Paul PhillipsTel: 01892 [email protected]

www.flooringone.co.ukContact: Glenn HardingTel: 0121 683 1426

[email protected]


Flooring One

Grow your Profit Margins. At Flooring One we understand the costs that go with running a business. It is your business; it is your biggest asset and our aim isto provide support and services to help you grow your SALES and PROFITS. We do not interfere in your business we support you!Not only do you have the financial strength of a 200 strong flooring group behind you, you also have access to product and buyinginformation, offers, marketing, rebates and genuine exclusivity. AIS/Flooring One has had a name and reputation in the flooring industryfor over 30 years and is renowned for the quality of its members all over the UK. If you want to be part of the best join Flooring One.

The Flooring Show,held annually in

Solihull, is a key event,offering members a

valuable opportunityto meet each other,

leading manufacturers,ancillary suppliers and, of course, the

Flooring One team.

Maximum buying power, increased profits. Our collective buying power means that major flooring manufacturers are attractedto do business with our members and on some of the best cost price andsettlement terms available, often with annual rebates. (Our top member earntover £70k in rebates in 2010). Our centralised payment of accounts systemguarantees regular payments to suppliers and your administration is greatlyreduced. Our experienced in-house team also source exclusive products anddevelop own label ranges to display alongside manufacturer’s brands, precludingdirect price comparison and consequential profit reductions. What’s more, ourmerchandising team are constantly in the field supporting your business and thesuperb display stands available from Flooring One.

Marketing support. It’s not easy for an independent retailer to match the sheer marketing power of anational retail network. That’s why Flooring One developed an annual Member’sMarketing manual. Containing everything from an image library, templates andheadlines, to complete colour advertisements for seasonal campaigns. The manualcomes with easy to follow instructions and CD’s allowing members to create theirown individual yet highly professional campaigns.

If you are interested in finding out more about Flooring One and all of the other services available to members please contact

GLENN HARDING Cranmore Park, Cranmore Avenue, Shirley, Solihull, B90 4LF TEL: 0121 683 1426 FAX 0121 713 4451

EMAIL [email protected] www.flooringone.co.uk

Featured buying group this month:



Flooring factsheet

Good underlay will...• Improve underfoot comfort• Increase appearance retention, reducing flattening• Absorb the pressure of foot traffic and reduce wear• Improve thermal insulation and warmth• Increase sound insulation• Smooth out sub-floor imperfections• Last the lifetime of the carpetPoor or old underlay will...• Feel hard and unwelcoming• Reduce carpet life• Cause wrinkling and premature wear spots• Cause carpet fibres to break down more quickly• Not meet British StandardsHow thick? A maximum of 12mm is recommended (working withgripper will be difficult thereafter) but rooms with heavytraffic will need a thinner, denser pad. The combinationof thickness and density is all important as a thickunderlay with low density may not perform well.Typically, the thicker the underlay, the better quality it willneed to be – 11mm is often used for luxury installationswith 9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet andlaminate flooring offers retailers one of the bestopportunities to add value to every sale – with goodprofitability, trade-up potential once benefits areunderstood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that newunderlay is always required, the only decision is whichtype. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers canwalk on samples with different grades of underlay andfeel the difference has shown excellent results – somemanufacturers offer point-of-sale units.

Underlay

Sponge rubberThe market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.

PU (polyurethane) foamPU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts. The foam providesexcellent comfort and performance levels with lots ofthickness options – and its light weight helps handling. The product can be re-cycled again after use.

Crumb rubberFlat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).

Laminate underlayThere’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.

CombinationA rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.

Underfloor heating underlayAlways ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used – which meansthe underlay would normally have a tog rating of 1.0.

FeltThis traditional (but environmentally friendly) underlay ismade from recycled fibres – wool, jute and synthetic – tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets.

Pre-tackified underlayA self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use whencomfort is desired.

Benefits

www.underlay.com

www.numa-online.co.uk

www.interfloor.com

www.interfloor.com

Specialists in pre-tacked underlays,soft fibre boards & Roberts Tools.

www.estillon.co.uk

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam


THE BEST CARPET WOOL

Wool carpets have a historic reputation for quality because as afibre it is known to withstand pressure and have excellentappearance retention properties. The best wool for carpetproduction is ‘strong’ wool and this is grown on sheep breeds foundin Britain and New Zealand. Most carpets will contain both BritishWool and New Zealand Wool because British Wool is more bulkyand resilient and offers texture and unique heathery shades tocarpet, whilst New Zealand wool is softer and whiter andparticularly good for plain, lighter shaded ranges. Combining the twowithin a blend for carpet yarn gives manufacturers the perfectqualities for carpet.

100% wool or 80/20 – 80/10/10 wool richWool has yet to be matched by any man-made fibre; it has superiorstrength and does not need other fibres to improve itsperformance. However manufacturers choose to use synthetic fibreswithin the yarn blend for a number of reasons. These include fibreflexibility, dyeing, heat setting, stain resistance, durability and cost.These wool rich compositions offer industry standard carpets whichwill perform well in the home.

Flooring factsheetWool fibre

THE BENEFITS OF WOOL CARPET

PracticalStrong and Resilient – Wool carpet will provide superior performanceover many years as it can offer unique resilience and long lastingdurability. The natural crimp of wool offers valuable ‘bounce-back’ so thatpile compression is resisted and the effects of tracking and shading arereduced – maintaining good appearance over many years.

Easy care – Wool is a natural fibre that has an inbuilt resistance to soilingdue to its natural oils and its outer surface of microscopic scales and as aresult additional anti-soil treatments are not necessary. Simply vacuumingthe carpet will keep it looking good and whilst wool initially repels spills,prompt and complete blotting with white paper towels or an absorbentcloth is advised and will address many household spillages.

ComfortSoft and Warm – Wool carpet adds luxurious underfoot comfort andwarmth to the home and acts as an insulator improving heat retentionand energy efficiency.

Peace and Quiet – Wool carpet absorbs sound and cushions the homeagainst echo and room to room noise transfer.

SafetyFire Retardant – Wool is naturally fire resistant, has a slow ignition rateand tests show that it is self extinguishing within seconds. It meets manysafety regulations without additional treatments and is favoured incontract locations for this reason.

Fall Friendly – Carpet cushions and so provides a softer floor whichprotects against serious injury in falls by the very young or the elderly.

Internal EnvironmentIndoor Environment – As a natural ‘smart’ fibre with a complex physicaland chemical structure, wool helps to create a balanced atmosphere inthe home. It breathes and absorbs humidity in the air, releasing it whenthe atmosphere becomes dry and helps improve air quality by absorbingairborne toxins in indoor air.

Anti–allergy – The minute scales on the fibre’s surface will hold fine dustuntil vacuumed which helps to reduce floating particulate in theatmosphere. Wool does not give off harmful emissions or promote thegrowth of bacteria and wool is not a food source for dust mites.

Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool isboth 100% natural and fully sustainable. As shearing is a necessary part ofanimal husbandry this means that every year there is a fresh supply ofwool available for the carpet manufacturing industry.

Energy Efficient – Wool is energy efficient in the home and also in carpetproduction.

Biodegradable – Wool fibre is biodegradable in soil and will producenitrogen, sulphur, carbon dioxide and water which are all plant nutrients.

Environmentally Assessed – Wool is an environmentally responsible fibrethat has been measured in terms of its ecological impact. A Life CycleAnalysis study carried out by Leeds University to ISO 14040 standard forBritish Wool concludes that it compares favourably when measuredagainst man-made fibres.

SAFE EASY-CAREDURABLE COMFORT

British WoolThe Planet Friendly Fibre for Carpetaboutwool.com


COLOUR MATCHINGCarpets are produced in batches - known ascreels - and usually each batch produces between500m2 - 3000m2 in a single width, depending onthe creel size. Whilst the recipe used by the dyerremains constant, and is followed to the letter, in each separate production the colourreproduction will vary from batch to batch.However production is matched back to theoriginal or master sample to ensure that thecolour remains ‘within a commercial tolerance’.

This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professional judgementof the head dyer based on his/her experience.

A greater level of tolerance is required onblended colours (Heathers etc). To ensure perfectcolour matching it is advisable that a single widthbe used in any installation requiring exact colourmatching.

N.B. Carpets which are laid with the pile travellingin different directions, even though they be fromthe same batch will appear not to match.

For further information please check with themanufacturers recommendations.

SAMPLESThe samples held by individual retailers may notbe from the same batch as current productionand therefore should be used as a guide and notan exact colour match.

SHEDDINGAll cut pile carpets will lose short fibre, which iscreated during production when spun yarn is cutfor tuft formation. These fibres fall onto thesurface of the pile and appear as ‘fluff ’.

The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibre isonly a small fraction of the total fibre contained inthe carpet.

PULLED LOOPSPulled loops occur only in looped pile carpetwhere one or more loops in the continuous pileis pulled through the primary backing of thecarpet. This is usually due to some local condition,possibly some sharp object which has caught in aloop in situ and has resulted in a pull. Pulled loopsare easily dealt with by trimming the offendingend level with the rest of the pile. They should notbe left as this could result in further loops beingpulled and developing into a ladder.

SPROUTINGOccasionally an odd tuft or two can work its wayto the surface and stand proud of the rest of thepile. This is probably due to one end of the tuftbeing longer than the other i.e. J shaped tuftinstead of V shaped. Remedial action merelyrequires that the offending tufts be scissortrimmed level with the rest of the pile. Theyshould never be pulled out.

SHADINGShading occurs because the pile of the carpet hasbecome crushed, flattened or brushed in adifferent direction to the natural lie of the pilewhilst in situ. This causes light reflection atdiffering angles resulting in the creation of lightand dark patches on the carpet. This will occur onall pile fabrics but can be more noticeable onplainer carpets because the shadows created bypile pressure will not be disguised by a heavypattern or design.

STATICCarpets do not produce static but like otherhousehold fabrics and objects have the capacity tostore it. Static is caused by the build up of staticelectricity upon personnel in a dry environmentand is discharged when a person makes contactwith an object which can conduct electricity (i.e.door handle or filing cabinets, etc).

The static charges will vary in intensity dependingupon the individual, air humidity and the contactmaterials. Static is more usually associated withsynthetic materials as they do not retain moisturevery well but it can and does occur with wool invery dry room conditions.

Preventative measures include the introduction ofmoisture into the room or in situ carpettreatment.

FADING ON WOOLCarpets made from wool can and do fade in use.The degree of fade can vary depending on thecolour chosen and the local conditions to whichthe carpet is subjected.

Fading can be caused by exposure to ultra violetlight which is found in daylight, but is acceleratedwhen sunlight shines directly onto the carpet. Thishas the effect of lightening or “Bleaching” thecolour just as exposure to sunlight will lightenhuman hair. Wool is after all animal hair.

Protection should be given to carpets exposed tosuch conditions just as you would protect otherfurniture or fabrics.

A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

The original carpet tile

Flooring factsheetCarpet trouble-shooter • shedding • pulled loops


PILE REVERSAL(SEE SHADING)

Like shading, this occurs when the pile or nap ofthe carpet changes direction and thus reflects lightat different angles showing the effects of shadingwhich can become permanent. It is also describedas ‘watermarking’. This can happen to every carpetconstruction be it Axminster, Wilton, Tufted, HandWoven, Persian, Chinese, Indian or even CoirMatting. Like shading it can be more apparent onplain carpet because heavy patterns can disguisethe effects. It can occur quite quickly afterinstallation. A tremendous amount of research hasbeen carried out over many years by manyinstitutes to determine the cause of thisphenomenon but none of it has proved conclusive.There is no commonly known manufacturingprocess which can cause or cure this phenomenonand therefore it is not a manufacturing fault. Forfurther information please check with individualmanufacturers recommendations.

INDENTATIONSWhen a carpet is subjected to a heavy point load,such as under the legs of furniture, it isunreasonable to expect the carpet not to indent.Usually, the longer the load is in place, the longerwill be the time for the pile to recover. In the caseof very heavy loads in place for a considerabletime, the recovery time can be very considerable.

It must be remembered that it is not only the pileof the carpet that becomes indented. the underlaywill also indent and the backing of the carpet mayalso distort into the indentation in the underlay.Some underlay’s will recover well and some lesswell depending upon their composition, thickness,density etc.

The use of cups below furniture legs can spreadthe load and the net result is a larger area of lessdeeply indented carpet.

The ability of a carpet to recover from a heavystatic load can be measured in the laboratory, usingthe test method described in BS 4939 and manymanufacturers will have data on this aspect ofcarpet performance. In this test the carpet isloaded for 24 hours and the degree of recovery ismeasured after 1 hour and 24 hours. Since thereare so many different underlay’s however, it is veryrare for the recovery from a heavy static load tobe evaluated on carpet and underlay.

Often normal maintenance (vacuum cleaning witha rotating brush machine) will speed up recoverybut in the case of serious indentations the use ofan iron and damp cloth or a steam iron togetherwith a blunt darning needle to carefully tease upthe pile can be beneficial. Care must be take notto over wet the carpet, of course.

FLATTENINGFlattening will occur as a result of traffic whicheventually flattens the pile particularly in the mainareas of use. All pile fabrics will flatten to greateror lesser degree dependant on the amount oftraffic to which it is subjected and the construction(tuft density/pile fibre/height/weight) of theproduct concerned.

SOILINGSoiling is usually the result of some local conditionto which the carpet has been subjected to, ormaintenance, or lack of maintenance programme.There is nothing we as manufacturers can do toprevent soiling in use. There are several types ofsoiling which are quite common:

Spillages - Liquids such as soft drinks, cordials orany drink which contains sugar, particularly hotdrinks, is likely to leave a stain. In such instances,professional help should be sought.

Shampoo - if incorrectly applied, can leave stickysoap residues in the fibres which can result in thesoiling reappearing quite rapidly.

Dust - which is carried on draughts can soilcarpets in various ways, apart from the obvioussoiled edges, at gaping skirting boards for instance,dark lines appearing on surface might suggestairborne dust vacuum-drawn through poorly fittedfloorboards. Sometimes the shape of floorboardscan be seen quite clearly. Air borne dustsometimes shows itself as spots on the carpet, thisis due to the air carried on a draught under thecarpet escaping through minute holes both in theunderlay and the carpet, leaving dust deposited onthe pile much like a filter action. In suchinstallations, the use of a lining paper is essential asa preventative measure.

It is the responsibility of the retailer to advise theconsumer when the carpet is measured of anypoorly fitting doors, skirtings, or floorboards andthe consumers responsibility to ensure anyremedial work to seal draughts, is carried outbefore the carpet is fitted, if a resulting complaintis to be avoided.

INSTALLATIONSTelephone National Institute of Carpet Fitters(NICF) for further information – 0115 958 3077.

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


Abingdon Flooring 01274 655694

Adam Carpets LtdBe Tu Tw W Ww 01562 829966

Alternative Flooring 01264 335111

Associated WeaversTw Tu 01422 431100

Avena Carpets LtdTu Ww 01422 330261

Axwoven Carpets LtdAx Be 0121 550 5788

Axminster Carpets LtdAx Be Tw 01297 32244

Bajong Carpets NVTu Tw W +32 56783250

Balta Industries NVTu Tw W Ww +32 56 62 2211

Beaulieu International GroupBe Pr Tu Tw +32 56 67 66 11

Belvedere CarpetsTu W 020 8800 [email protected]

Betap Tufting BVTu Tw W +31 383 861 060

BIC CarpetsBe Tw W +32 56 23 54 10

Bizspoke Custom CarpetsBe Tw W 01924 488882

Blenheim CarpetsAx Be Tw W Ww 020 7823 3040

BMK 0113 380 5333

Bond Worth LtdAx 01562 745000

BrintonsAx Tu Tw W Ww 0800 505055

Brockway Carpets LtdTw W 01562 [email protected] www.brockway.co.uk

Bronte Carpets LtdBe Tu Tw W 01282 862 [email protected]

BurmatexTu 01924 262525

Cavalier Carpets LtdAx Be Tu Tw W Ww 01254 268000

Christy CarpetsTu 019078 308777

Clarendon CarpetsTw 01675 433066

Classis CarpetsTu W Ww 0870 020 1725

Condor Carpets BVTu +31 38 4778911

Cormar Carpets LtdTu Tw W 01204 881 [email protected]

Couristan CarpetsAx Tu W Ww 800 223 6186

Craigie CarpetsBe 01294 558400

Creative Carpets LtdBe Tu Tw W 0116 284 1455

Creatuft CarpetsTu W +32 56 35 4444

Custom Carpet CompanyAx Be Tu Tw W Ww 01737 830301

Dan-Floor UKW 01454 858014

Domo InternationalBe Pr Tu Tw W +32 92 41 4511

Drury Lane Carpets LtdBe Tu Tw W 01254 296829

E & WE CarpetsW 01562 825952

Edel Telenzo Carpets LtdTu Tw W 01422 374 [email protected]

Enterprise Weaving CoBe Ww 01562 745030

Fells CarpetsWw 01977 [email protected]

Fetcham Furnishings LtdTw 020 8944 6220

Fletco Taepper A/STu W +45 96 60 3000

Furlong FlooringTw W 01772 696 [email protected]

The Stocklists

Carpet Company Directory

Edel Telenzo’s Bakerloo Brockway’s VogueMohawk’s Cherbourg Check

Belvedere Carpets


Gaskell Wool RichTu Tw W 01827 831525

Gaskell Mackay Carpets LtdAx Tu Tw W 01429 892525

Georgian CarpetsTu Tw W 01827 831430

Godfrey Hirst (GB) LtdTu 0800 526696

Halbmond TeppichwerkeBe Pr Tu +49 037 421 420

Heckmondwike FB 01924 410544

ITCBe Pr Tw 0032 51 424 411

John Lanham Watts CarpetsAx Tw Ww 01937 588511

John Evans LtdAx Tu Tw W 0161 368 2563

Joseph Hamilton & SeatonW 01827 831400

Kingsmead CarpetsTu Tw W 01827 831 424

Lano NVAx Pr Tu Tw W Ww +32 56 65 [email protected]

Le Tissage d'ArcadeAx Ww +32 05685 4747

Lecaflor LtdAx Be Pr Tu Tw W Ww 0800 78 33 712

Leigh Spinners LtdTw 01942 673232

Louis de PoortereW +32 56 393 386

LusotufoTu 01388 664101

Manx CarpetsTw W 01827 831 434

Master WeaverW Ww 01562 754 382

Mayfield CarpetsTu Tw W 01706 639 866

MID NLBe +31 38 851 8700

Mohawk Europe01480 479830

[email protected] 01480 471304www.mohawkinternational.com

Mr TomkinsonTw Ww 01827 831 450

Ossfloor UK 01675 433031

Penthouse CarpetsTu Tw W 01706 341231

Phoenox Textiles Pr Tu 01484 863227

Pownall CarpetsTw W 0845 6528811

Roger Vanden Berghe.NVTu Ww +32 56 73 57 11

Ryalux Carpets LtdBe Tu Tw W 0845 652 8811

Sans Frontieres LtdBe Pr Tu Tw W Ww 0844 5611977

Shaw Home FoundationsTu 01675 433 501

Signature CarpetsBe Tu W 01422 845075

TAT Carpet 07976 607657

Tapibel NVPr Tu Tw 01623 481 221

Tasibel NVTw +32 52 499600

The Grosvenor Wilton CoW Ww 01562 701456

The Sultana Carpet CoAx 01299 822300

The Wilton Carpet CoAx W Ww 0845 296 8850

Thomas Witter UK LtdTu Tw 0870 1128318

Timzo Tufting Industry BVTu +31 38 385 4477

Tisca TiaraTu Ww +41 71 791 0111

Trendy Tuft DesignsBe Tu Tw W 01274 855080

Ulster CarpetsAx Be Tu Tw W Ww 02838 334433

United Carpets & BedsTw W Ww 01709 732 666

Victoria CarpetsTu Tw W Ww 01562 749300

Vorwerk 08700 104484

Westex CarpetsTu 01274 861334

Weston HammerW 0845 644 9090

Whitestone Weavers LtdAx Be Tu Tw W Ww 01429 892555

Wilkies CarpetsTw 0113 307 9955

Woodward GrosvenorAx Tu Tw W Ww 0800 526696

Wool ClassicsTu Ww 0207 349 1560

Woven Carpets of KidderminsterW 01299 827477

Bronte’s stand

Cormar’s Berwick

Tollgate stand

KEY TO CODES:Be: Bespoke • Pr : Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton

If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396

or email [email protected]

Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition atwww.thestocklists.com


The StocklistsWholesale Distribution DirectoryNationalFells CarpetsGoole01977 [email protected]

North EastCarpet & Flooring Gateshead0191 482 [email protected]

Fells CarpetsGoole01977 [email protected]

Floorwise (North East) Ltd Birtley - see Floorwise p18

Vanguard CarpetsRedditch0845 601 1189customerservices.redditch@carpetandflooring.co.ukwww.vanguardcarpets.co.uk

Wood Floor SalesRedditch01527 511888help.redditch@carpetandflooring.co.ukwww.woodfloorsales.com

North West A&A CarpetsManchester01204 [email protected]

D. M. Miller LtdManchester0161 205 [email protected]

Fells CarpetsGoole01977 [email protected]

Kellars LtdStockport0161 443 [email protected]

Lee Floorstok LtdLiverpool - see Floorwise p18

Lee Floorstok LtdManchester - see Floorwise p18

MCA Floorwise LtdMorecambe - see Floorwise p18

Mytton Flooring Norwich - see Floorwise p18

Millbrook CarpetsDarwen01254 [email protected]


Carpet & FlooringManchester0161 786 6800manchester@carpetandflooring.co.ukwww.carpetandflooring.co.uk


MidlandsCarpet & Flooring Birmingham0121 421 9131birmingham@carpetandflooring.co.ukwww.carpetandflooring.co.uk

DMS Flooring SuppliesNorthampton0845 643 [email protected]

Floorwise D & J Ltd Southam-see Floorwise p18

J J Wholesale & Distribution LtdBirmingham0121 765 [email protected]

RPS FlooringMansfield Woodhouse - see Floorwise p18

STS Flooring DistributorsWatford08454 342000

[email protected]

www.stsflooring.com

see page 31 for details



Woodall Brothers Ltd Shrewsbury - see Floorwise p18

EastBeds FlooringBedford01234 [email protected] www.bedsflooring.co.uk

Faithfull FloorcoveringSuffolk01473 [email protected]

STS Flooring Distributors LtdCambridgeTel: 01954 [email protected] page 31 for details



South EastAcorn Carpet AccessoriesBromley, Kent - see Floorwise p18

AFSMiddlesex020 8805 [email protected] page 19 for details

Ashmount Flooring SuppliesLtd Tottenham0208 808 [email protected]

continued overleaf....

Are you a Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.


The StocklistsWholesale Distribution DirectoryBeds FlooringBedford01234 [email protected] www.bedsflooring.co.uk

Carpet & FlooringBow020 8525 [email protected]

Carpet & Flooring Camberley01276 672100camberley@carpetandflooring.co.ukwww.carpetandflooring.co.uk

Clifford Floors Strood01634 [email protected]

Culpeck Strood01634 [email protected] .com

Columbia FlooringMiddlesex020 8443 [email protected] page 22 for details

DMS Flooring SuppliesHemel Hempstead0845 643 [email protected]

DMS Flooring SuppliesMilton Keynes0845 643 [email protected]

Faithfulls Service CentreKent01322 285001

Faithfulls Service CentreWalthamstow0208 498 [email protected]

Faithfull FloorcoveringSuffolk01473 [email protected]

Kent Flooring Supplies LtdChatham01634 [email protected]

Littner HamptonLondon020 8520 [email protected]

Potts & Ward, Woodcocks LtdBrighton01273 [email protected]

RackhamsLondon020 8531 [email protected] page 29 for details

Salesmark Lancing, - see Floorwise p18

Solent Wholesale CarpetWest Sussex01243 [email protected] page 30 for details

STS Flooring Distributors Orpington/Croydon0845 434 [email protected] page 31 for details


Wessex Flooring Amesbury - see Floorwise p18


South West Carpet & Flooring Bristol0117 316 [email protected]

Fitwell Flooring Ltd Redruth - see Floorwise p18

Fitwell Flooring LtdNewton Abott - see Floorwise p18

Solent Wholesale CarpetWest Sussex01243 [email protected] page 30 for details

STS Flooring DistributorsThame (Oxford)01844 [email protected] page 31 for details



ScotlandCarpet & FlooringGlasgow0141 427 [email protected]

C. K. Davie Ltd Aberdeen - see Floorwise p18

C. K. Davie LtdDundee - see Floorwise p18

Headlam Scotland North Lanarkshire01698 831 [email protected]

Neil Smith Ltd Glasgow - see Floorwise p18

WalesCarpet & Flooring Bristol0117 316 [email protected]

Roma Flooring Neath - see Floorwise p18



IrelandProvincial Floorcoverings LtdDublin - see Floorwise p18

Provincial Floorcoverings LtdBelfast - see Floorwise p18

Provincial Floorcoverings LtdLimerick - see Floorwise p18

Are you a Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.


Acorn Carpet Accessories 16Bromley, KentTel: 020 8462 0422 Fax: 020 8462 0927

C. K. Davie Ltd 1AberdeenTel: 01224 820077 Fax: 01224 822344

C. K. Davie Ltd 2DundeeTel: 01382 226533 Fax: 01382 226544

Fitwell Flooring Ltd 20Redruth, CornwallTel: 01209 214344 Fax: 01209 211162

Fitwell Flooring Ltd 19Newton Abbot, DevonTel: 01626 835935 Fax: 01626 834334

Floorwise D & J Ltd 13Southam, WarksTel: 01926 814922 Fax: 01926 817899

Floorwise (North East) 5Ltd Birtley, County DurhamTel: 0191 410 7070 Fax: 0191 410 6116

Lee Floorstok Ltd 8 LiverpoolTel: 0151 708 7420 Fax: 0151 708 7241

Lee Floorstok Ltd 7ManchesterTel: 0161 231 8080 Fax: 0161 231 8787

MCA Floorwise Ltd 6Morecambe, LancashireTel: 01524 33517 Fax: 01524 381852

Mytton Flooring 14Norwich, NorfolkTel: 01603 624387 Fax: 01603 612888

Neil Smith Ltd 3GlasgowTel: 0141 552 1141 Fax: 0141 552 0623

Provincial Floorcoverings Ltd 4 BelfastTel: 028 9075 3202Fax: 028 9075 3901

Provincial Floorcoverings Ltd 9Dublin 10Tel: 00353 (0)1 626 3913Fax: 00353 (0)1 626 3960LoCall: 1850 445 746 (ROI)

Provincial Floorcoverings Ltd 10LimerickTel: 00353 (0)61 227 100Fax: 00353 (0)61 227 000LoCall: 1850 445 745 (ROI)

Roma Flooring 15Neath, West GlamorganTel: 01639 633001 Fax: 01639 646116

RPS Flooring 11Mansfield Woodhouse,NottinghamshireTel: 01623 624198 Fax: 01623 620931

Salesmark 17Lancing, West SussexTel: 01903 750522 Fax: 01903 851111

Wessex Flooring 18Amesbury, WiltshireTel: 01980 625888 Fax: 01980 676969

Woodall Brothers Ltd 12Shrewsbury, ShropshireTel: 01743 441584 Fax: 01743 441629

floorwiseNational Network of Floorwise Distributors

Award-Winning Flooring Accessories

HEAD OFFICEFloorwise Group Limited,

Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK.

Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

1

2

3

45

6

789

1110

12

1315

16

17

18

19

20

14

www.floorwise.co.uk • www.carpetunderlay.netwww.signaturewoodfloors.com • www.siennawoodfloors.com

www.floorwise.co.uk • www.carpetunderlay.netwww.signaturewoodfloors.com • www.siennawoodfloors.com

GRIPPER UNDERLAY PROFILES ADHESIVES & SCREEDS


PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATESContact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated July 2011.

AFSUnit 4 Baird Road,

Enfield, Middlesex

EN1 1SJ

Tel: 020 8805 8620

Fax: 020 8805 6840

Email:

[email protected]

REP DETAILS:Ashley Best Tel: 07976 916752 Surrey , Hampshire, South LondonNick Hart Tel: 07771 967609 Essex, East LondonKarl Goult Tel: 07957 685428 North London, West London, North West London, Middlesex, Herts.Zac Marsh Tel: 07828 663325 Kent, South East LondonSteve Feher Tel: 07771 616018 Bedfordshire, Buckinghamshire and Berkshire

NATURAL/LOOPSNOMAD 50/50 Nat Loop

SAXONYDEVOTION 30oz PP SaxonyNOBLESQUE 45oz PP SaxonySUMPTUOUS 55oz SaxonySENSATIONAL 58oz Saxony

80/20 WOOL TWISTNEW KILDARE 50/50 30oz TwistBELMONT TWIST 80/20 40ozBELMONT SUPREME 80/20 50oz

PP TWISTVIVA TWIST PP TwistSALT N PEPPER PP Twist

LOOP PILE AND CORDPINCH FELT Needle Punch CordPINCH FOAM Needle Punch ROCKY HB Loop Pile CordROCKY FB Loop Pile CordTITAN CORD Loop Pile Gel Back

CORMAR STOCKEDAPOLLO Excellon TwistBERWICK 40 80/10/10 40 oz TwistBERWICK 50 80/10/10 50 oz TwistFOREST HILLS SUPER 50/40/10 32oz TwistFOREST HILLS ELITE 50/40/10 42oz TwistHOME COUNTIES 42 oz TwistHOME COUNTIES 50 oz TwistMALABAR 100% NaturalNATURAL BERBER SUPER 80/10/10 35 oz TwistNATURAL BERBER ELITE 80/10/10 45 oz TwistNATURAL BERBER DELUXE 80/10/10 55 oz TwistNEW OAKLANDS 80/10/10 32 oz TwistNEW OAKLANDS 80/10/10 42 oz TwistNEW OAKLANDS 80/10/10 50 oz TwistPRIMO PLUS Excellon TwistPRIMO ULTRA Excellon TwistPRIMO TWEED Excellon TwistPRIMO SAXONY Excellon SaxonyWEST COUNTRY 50 80/10/10 50 oz Twist

CORMAR CARPETS 3/5 DAYS DELIVERYAVEBURY 100% Pure New WoolLINDISFARNE 100% Pure New WoolTOWN AND COUNTRY 80/10/10 60 oz TwistWEST COUNTRY 60 80/10/10 60 oz Twist

Roll Size Full Roll EQ* Description

BRANDED TOP END RUBBER SPONGE RANGEELITE 11 m2 129lb Textured Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber UnderlayCOLOURS RED 11 m2 135lb Waffle Rubber UnderlayWILLOW GREEN 15 m2 90lb Waffle Rubber UnderlayCRUSADER SUPREME 15 m2 100lb Waffle Rubber UnderlaySUPREME LIGHT 11 m2 101lb Waffle Rubber Underlay

UNBRANDED TREDAIRE SPONGE RUBBERAFS CLASSIC GOLD 15 m2 95 lb Rubber UnderlayAFS SUPER GOLD 15 m2 80lb Rubber UnderlayAFS STANDARD GOLD 15 m2 60lb Rubber UnderlayGRAPHITE 15 m2 Light Weight PE

WOOD FLOOR UNDERLAYSBOARDWALK (Timbermate) 15 m2 3.75mm 23dB Moisture BarrierALL IN ONE 10 m2 3mm 20dB Self Adhesive StripCOMFORT SILVER 15 m2 2.5mm 18dB PE Foam + Foil

TREDAIRE PU UNDERLAYSALPHA 15 m2 8mm Tredaire PUOMEGA 15 m2 10mm Tredaire PUBRIO 15 m2 8mm Tredaire PUZEST 15 m2 10mm Tredaire PUSOFTWALK 15 m2 9 mm Tredaire PUDREAMWALK 15 m2 11 mm Tredaire PUCONTRACT 9 15 m2 9 mm Contract PUSENSATION 15 m2 11 mm Contract PU

DURALAY CONTRACT UNDERLAYSTREADMORE 11 m2 8.0mm CrumbSYSTEM 10 11 m2 10mm Crumb single stick under 40m2

DURAFIT 650 15 m2 6.5mm Double stick crumbDURAFIT 500 15 m2 5.0mm Double stick crumbDEFENDER 15 m2 100lb Flat sponge 0.80 TOGHEATFLOW CARPET 15 m2 6.0mm 0.75 TOG sponge carpetHEATFLOW WOOD 15 m2 2.75mm 0.35 TOG sponge laminate U/LTECHNICS 5 15 m2 5.0mm Double stick sponge

FELT UNDERLAYSFELT 28 15 m2 28oz Wool/jute felt 8mmFELT 42 15 m2 42oz Contract wool/jute felt 11mmKENSINGTON DELUXE 11 m2 74oz Felt crumb rubber

CARPETS UNDERLAYS


Riviera Centre, Torquay

Townshend WorksPuxton LaneKidderminsterWorcestershireDY11 5DFSales: 01562 745000Fax: 01562 732827New trade price listEffective 1st June 2011

Berkeley Axminster80% wool / 20% Nylon available 3.66m & 4.57m

Range comprises 8 Designs 9-9085 Shirvan Panel 3.66 & 4.57m width Mid February3-9080 Firenza 3.66 & 4.57m wdith Early MarchStocked items Delivery 14 Days from Order

Variations Axminster80% wool / 20% Nylon available 3.66m

Range comprises 12 Designs9-9100- Khalabar - Early March1-9016-Green Khyber - End of FebruaryStocked items Delivery 14 Days from Order

Precious Gems Axminster80% wool / 20% Nylon available 3.66m

Range comprises 5 DesignsAll Items Stocked Stocked items Delivery 14 Days from Order

Wensleydale Axminster80% wool / 20% Nylon available 3.66m

Range comprises 8 DesignsAll items StockedStocked items Delivery 14 Days from Order

Cornell & Stanford Axminster80% wool / 20% Nylon available 4.00m

Range comprises 7 Colourways in 2 DesignsAll items StockedStocked items Delivery 14 Days from Order

New Afghan Axminster80% wool / 20% Nylon available 3.66m

Please Refer to WorksStocked items Delivery 14 Days from Order FOR BESPOKE CONTRACT ENQUIRIES

TELEPHONE 01562 745 000

Camargue Axminster80% wool / 20% Nylon available 3.66m

Range comprises 10 DesignsAll items stock.Stocked items Delivery 14 Days from Order

BOND WORTHCONTRACT AXMINSTEROVER 150 YEARS OF BESPOKE EXCELLENCE

Lords Cricket Ground, London

Auction House Banqueting Centre, Luton


C UK SALES MANAGER: Steve Glover 07896 871 502

SALES TEAM: Dan Milstead 07841 565 349 Essex, Suffolk, South Cambridgeshire, Oxfordshire, Buckinghamshire,

Beds, Hertfordshire, North LondonJon Ormrod 07918 081 782 Lancashire, Cheshire, North Wales, Merseyside, North Staffordshire,

North Shropshire, DerbyshireClem Eccles 00 353 86 609 6217 Northern IrelandKevin Hogan 00 353 16234520 Republic of IrelandRichard Venn 07968 835 206 Gloucestershire, Wiltshire, Devon, Cornwall, Somerset & Avon,

West Hampshire, Channel IslesSteve Perks 07968 835 205 West Midlands, Northamptonshire, Warwickshire, Worcestershire, Mid Wales South Wales, Leicestershire, Herefordshire, South Shropshire, South StaffordshireSimon Stead 07968 835 204 Yorkshire, North Humberside, Lincolnshire, Notts, Norfolk, North CambridgeshireAndy Finch 07970 693 752 Sussex, South & South West London, Surrey, Kent, Berkshire, S.E. LondonStuart Pollock 07854 580 658 Scotland, Cumbria, North East England

This fantastic range is available for immediate delivery. Contact respective Brockway sales personnel for further detail.U

South Wales, Leicestershire, Herefordshire, South Shropshire, South StaffordshireS Lincolnshire, Notts, Norfolk, North CambridgeshireA

• 40 colours on superb lectern• 3 qualities – Diamond, Silver & Gold• 80% Wool, 10% Nylon, 10% Polyester• 4m and 5m widths• 4 stacks of 18” x 9” samples• 2 colour swatch books• 9 coordinating stripes now available


The Leading

Country Wide

Carpet & Flooring Suppliers

Trade Show Rooms Available• Specialist advice and terms available on contract enquiries •

CALL US NOW!!!020 8443 3322

We can supply you with virtually any make of carpet and flooring at

GUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE.

For a Speedy and Efficient Service

TRAFALGAR TRADING ESTATEJEFFREYS ROAD

ENFIELD MIDDLESEX

EN3 7TY

Tel: 0208 443 3322

Fax: 0208 805 2346

Opening Times:

Monday - Friday 8.30am to 5.30pm

Saturday 8.30am to 12 noon

ColumbiaFlooring plc


OUR SALES TEAMGreater London as far as N. Circularon north side of Thames and as faras M25 on south side, Surrey,Middlesex, Sussex, KentJohn A ConstableT: 01622 685397 M: 07836 734322E: [email protected] & North Lincs John AlsopT: 01904 762471 M: 07860 572220E: [email protected], Cornwall, Somerset, DorsetBrendan Hart M: 07850 130221E: [email protected], Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934E: [email protected], Berkshire, Bucks,OxfordshireNiall Martin M: 07866 735772 E: [email protected] Wales, Bristol,Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102E: [email protected], Cumbria & Isle of ManJohn Rostron M: 07973 733208E: [email protected] Anglia, Bedfordshire, Cambs,Essex, Herts, Norfolk, SuffolkJonathan Hart T: 01621 817992 M: 07889 264466 E: [email protected] Midlands, South Wales(Wholesalers)Paul BrewerT: 0121 4277117 M: 07798 745181E: [email protected] Manchester, Cheshire, North Wales Philip HambletonT: 01925 740050 M: 07966 397676E: [email protected] EastRebecca Gibbons M: 07970 491215E: [email protected] TindalT: 01436 671421 M: 07836 705620E: [email protected] Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858E: [email protected] Ireland Gary O’Boyle M: 07831 220675E: [email protected]

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: [email protected] Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire, HX5 0BW.

YOUR HEAD OFFICETEAM CONTACTSOperations Manager: Lesley Inman M: 07703 337989 E: [email protected]

We start 2012 with a brand new corporate logo, which, we hope you willagree, is pleasingly stylish and timeless. For our UK presence it puts theemphasis on the brand familiar to our customers – Telenzo – but reflectsmore strongly its relationship to our parent company, the Edel Group. Wewill continue to be known in the UK as Edel Telenzo Carpets Ltd.

NEW YEAR, NEW LOOK

We’d like to extend a big thank you to all our customers and colleagues who took the time tocome and visit our stand at Domotex last month. Although we couldn’t help noticing that theshow seemed a little smaller than in previous years and footfall seemed a little lower in general,Edel Telenzo had a good show and we in the UK were pleased with the attendance andinterest. Our new stand looked absolutely fantastic!

We’re really excited about some of the new collectionsin the pipeline, namely...

• A new gelbac, Balmoral, due out in February, whichwill be available in rolls only

• Three fabulous new 50-50 wool polypropylenes fullyScotchgarded – Highbury, a contrasting stripe, Islington,a textured loop and Hampton Court, a plain design –due out in March, which will be available in cut lengthsand rolls 4m and 5m width for domestic and contractmarkets (they will be included on tombolas) in a rangeof our usual sophisticated, earthy, muted tones

• Casablanca – a new top quality 100% polyamide isbeing developed for a summer launch. It’s somethingtotally different and, we think, exciting!

We hope you like our new website.Already we’re getting some goodfeedback about the new features –particularly the Stockist Finder.Requests for samples are goingwell too – especially as visitors cannow see for themselves the rangeof colour options in each collection.

Remember, access to technicalspecifications is available to ourregistered stockists – do call or emailus to receive your access password!

Paddington

OUR BEAUTIFUL DOMOTEX!

WEB REVAMP ISLOOKING GOOD

COMING SOON

JOHN POWERS M: 07792 477312 SALES MANAGERBEDS, BERKS, BUCKS, HAMPSHIRE, MIDDLESEX,NORTHANTS, OXON, W&S LONDON, SURREY, [email protected]

RICHARD RICHMAN M: 07791 891044 AREA SALES MANAGERNORFOLK, SUFFOLK, CAMBS, N&E LONDON, ESSEX, KENT,SUSSEX & [email protected]

Wood Floor Specialist

� quality

� choice

� availability

� service

� price

The Regencyrange of stain-resistantcarpets ticksall the boxes:

GEORGE WISELYM: 07967 148665SCOTTISH SALES [email protected]

COLIN RICHFORDM: 07970 163372WEST [email protected]

Scotland

CRAIG MELLINGM: 07970 269730CUMBRIA, CHESHIRE & FYLDE [email protected]

ALAN CHEETHAMM: 07966 263571GREATER [email protected]

BOB CHRISTIE M: 07980 786264MERSEYSIDE, WIRRAL & N. [email protected]

North West

BEN THOMASM: 07794 048809MID & WEST [email protected]

JASON BRIMBLEM: 07794 041266AVON & [email protected]

TIM BAILEY M: 07794 048414S.E. WALES & [email protected]

STEWART WAITHMAN M: 07794 048413DEVON & [email protected]

Wales & South West


We all try harder. We k

CHRIS ALLCOCKM: 07872 964685NOTTS, DERBYSHIRE & [email protected]

MIKE SHUTT M: 07970 158594BIRMINGHAM/ STAFFORDSHIRE,[email protected]

MARTYN REAM: 07968 324598LEICESTER/[email protected]

Midlands

Seeing is believingCustomers can buy with confidencewhen they see the Carefreecleanability in action with the newvideo units for your existing RegencyPOS systems. See our rangeselection in next month’s issue...

DES BEST M: 07968 828516NORTH EAST/EAST [email protected]

RAY ANDREW M: 07973 719801EAST LANCS/[email protected]

REG SYKES M: 07973 403450SOUTH [email protected]

Yorkshire & North East

IAN COLLACOTT M: 07816 217550MIDDLESEX, W. LONDON, [email protected]

DARREN SPENDIFF M: 07791 [email protected]

RAYMOND SMITH M: 07816 [email protected]

London

JOHN AKIEN M: 07791 891024S.W LONDON, SURREY (INS. M25)[email protected]

IAN ROBERTSON M: 07816 217563E & WEST [email protected]

TONY CONWAY M: 07791 891025BEDS, NORTHANTS, OXON & [email protected]

PETER FLETCHER M: 07816 217561HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)[email protected]

South East

PAUL LOVELL M: 07816 217549NORFOLK, SUFFOLK & [email protected]

DAREN STEDMAN M: 07816 217548N, N W & E LONDON, [email protected]

London Salestel: 01322 628707fax: 01322 698733

Preston Sales tel: 01772 696787fax: 01772 311921

Newport Salestel: 01633 283959fax: 01633 275454

Email: [email protected]

www.regencycarefree.co.uk

Central contacts


know you have a choice!CAREFREE Carpets are

distributed by


Sandhurst RangeThe Wilton Sandhurst range is woven with 24 beautifuland modern colours. This plain twist is a great choicefor both domestic and commercial markets.

Introducing the UK’s newest weaver, now open inKidderminster with high levels of stock for rapid delivery.

Modern carpets manufactured using traditional values

Contrast RangeA cut and loop range weighing in at 47oz comes in 6modern and exclusive colours. Unique contrast patternprovides this Wilton range with a vibrant and strongpresence.

Honeycomb RangeThis cut and loop range features in 6 natural and warmcolours. Made out of 100% new wool, the bee hive typeof texture our Honeycomb range adds additionalwarmth.

Chequers RangeA loop range weighing in at 35 oz and comes in 6colours with a unique chequers board like pattern. 100% new wool ensures high quality texture feel.

Marble Planet RangeThis range is made of 80% new wool and 20% nylonand is ideal for commercial and heavy domestic use. Itfeatures 8 strong and passionate colours.

Merlin RangeOur Axminster Merlin range features 10 vibrant andlight colours and is made out of 80% New Wool and20% Nylon, ideal for commercial as well as domesticmarkets.

Baroque Cameo RangeWith the 10 strong commercial colours, the medallion patternin combination with pindots makes this range ideal forballrooms, function rooms and public areas.

Baroque Pindot RangeThe traditional pindot pattern makes this range ideal for hotelrooms and receptions. Weighing in at 40oz our Baroque Pindotrange, this Axminster range has 10 strong commercial colours.

Trellis RangeThe range features 8 soft and natural colours whichmakes it extremely pleasant and warm. Made in 80%New Wool and 20% Nylon for the commercial market.

Tartan RangeMasterWeaver AxminsterTartan range features 6 modernand vibrant colours, combining traditional Tartan designwith modern and vibrant colours.

Tel: +44 (0) 1562 754382Fax: +44 (0) 1562 861 074Sales: [email protected]: [email protected]

MasterWeaver LTD. Stourport Road, Kidderminster, Worcestershire, DYl17QL. England

• Wilton Hardtwist Cut Pile • 80% New Wool, 20% Nylon, 1458 g/m2 • 4m • Extra Heavy Wear

• Wilton Cut & Loop Pile • 100% New Wool, 1594 g/m2 • 4m • Extra Heavy Wear/Heavy Commercial

• Wilton Cut &Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Heavy Wear/Medium Commercial

• Wilton Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Extra Heavy Wear

• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial


• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial

• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial



Wilton Sandhurst

Wilton Contrast

Axminster Contrast

Axminster Marble Planet


Ian PullingerLondon N, EC & E postals, Essex & Middx (within M25) 07881-502506

James WhiteHerts, Beds, Essex (west of M11) & North West Middx 07881-502508

Paul Henson Essex (Outside M25), Cambs & Suffolk 07837-295379

Anthony Stapleton Sales Director 07881-502505/020-8498-2845

Opportunity existsLondon W & NW postals, South Middx, Western Surrey, Berks & Bucks 07875-714269

Opportunity existsLondon SE & SW postals, Kent, Surrey & Sussex 07881-502507

Area Sales Executives

We also stock Ball & Young Underlays,Accessories, Entrance Matting and offer aSpecial Order Service on products fromvirtually every flooring manufacturer inexistence! 48 hour Delivery Service on all

Balterio Laminate Ranges.

GRAPHICS / CONTRACT GELSArena EnduranceScalaSentinel

NATURAL EFFECTAgadirAnconaAutumn SunsetCashmere 4&5MCountry Treasure 4&5MChallenger BerberGold FieldsHopscotch 2012Houndstooth TweedIvory Coast 2012London Life 4&5MPromenadeRustic TreasureSan Salvador 4&5MShetland/Shetland Design 4&5MWoolweave 4&5M

SAXONY / SHAG PILEChamonixCleopatraEminenceHalf CenturyNew CenturyNobilitySupreme EleganceTennessee

CORD, NEEDLEPUNCH &ENTRANCE MATTINGBedford GelBoleroExplorerHippo MatGalaLineaMagnum MatMagnus MatScorpioSupacord

TWISTS - STAIN RESISTBalmoralChislehurstClydeDesert Twist Deluxe 4&5mDublin Twist 2011Easy HeathersFairfield Supreme 4&5MHeathertwist DesignHeathertwist Supreme 4&5mHelmsleyMoorland TwistPembridge TwistRhapsodySalt ‘n’ PepaStartwist / Startwist Supreme 4&5M

TWISTS - WOOLCitation TwistDiscovery 4&5MEden Twist 30/40/50 4&5MIconic Twist 40/50 4&5MParamount 30/40 4&5MRosemount Twist 4&5MSuper Sixty 4&5MThe Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate Luxury 4&5M

VELOUR / VELVETDesigners Dream

WILTONParallel LinesRenaissanceUltimate WiltonOakland

VINYL / SMOOTH FLOORINGBlackjack Casino RoyaleChequersEclipseMojoPuregrip XLSuregrip XLThunderball

CARPET TILESBedford CordCapital PlusHeuga 727MagnesiumNeutronPositronProtonQuark

Stop preSS – ‘LaSt month we had the excitement of the re-Launch of iVorY coaSt, and thiS month it getS eVen

better! we haVe the re-Launch of hopScotch, another miLLion SeLLer, re-coLoured and re-StYLed for 2012,

with new coLourS and a new deSign. then hoLd on…… we haVe the new Linea readY for Launch, inexpenSiVe and

high faShion, thiS iS the Stripe for the maSS market! come on, check it out! – Stop preSS

‘It’s 2012, and the year is already lookinggood! Start the year the way you mean to

go on, by placing an order with thedistributor that really packs a punch!’

Call now to receive a copy of our latest Winterspecial price

guide!


VICTORIABerber StripeCastillionCeltic Heathers Crown TwistDuchess EliteEasiCare - Full Collection

Gaelic HeathersImperial VelvetKelsoNatural AccentsNatural Companions (Sisal, Chenille, Ridge)Regal TwistRustic JewelsTudor Twist CollTudor Manor

LANOBolero - New Colours

Campus X-tremeChiselhurstHeather Twist DesignHeather Twist SupremePembridge Twist - New Colours

SentinelStartwist CollWilton Naturals

BALTACasablancaColorado SpringsDesert Twist DeluxeFiestaFusion Happy DaysHigh FlyersGala Cord-all options in stockMoorland TwistNobilityRosemountSaxon KingShetland Shepherd TwistStainsafe FavouriteSuper WiltaxTechnoTwisty

LUSOTUFOCeltic Horizon MandalySafiSintra BoucleTangierTitan & Tital DiagonalTwist BerberUniqueValencia

CORMARApolloBerwick 40/50Home Counties 42/50MalabarOaklands 32Oaklands 42Oaklands 50Primo Plus - New Colours

West Country

BROCKWAYAmore Stripe CollectionAvantiCavendishCraftsman EliteCresta 40/Cresta 50Orion/Orion MajorRadnor 30/Radnor 40

DOMOAbsolute LuxuryAuvergneBriar TwistCabaretFestival TwistHeather TwistMountain PeaksLegacyPlaygroundPortofinoPrimaScorpio

ITCBelgraviaConcertoConsulHeritage CollectionKretaPalace

TAPIBELCachetMelodyNevadaReedsSysoltex Homested/Aran/CrofterToscana

BEAULIEU carpets Adventure TwistAthena DublinDurham TwistExplorerEnduranceFashion/GalleryGrass CollectionHeavy Tread MarsMotor CarProntoSelectionsSweet HomesYucatanvinyls Arte Del Ceramic Celtic Stone - New ColoursChessComfort GripGrandiosoJazzSherwood Oak Studio Sonata Texalino Supreme Urban laminatesEssentials (previously Casa)Cottage

IVCClassic LimestoneComfylux Extra ExpressionsFantasyFusionMaster GripPlanet Precious MetalsPrestoTile StylesUltimate OakUltimate MineralsVictoria

MOHAWK CARPETSCentury Collection- Century- Half CenturyPresidential Collection- Independence- Liberty- Freedom (4&5M)- Splendor

MISCELLANEOUSCAVALIERCountry CollectionHamlet Parish and VillageLEIGH SPINNERSAtlasVelourTHOMAS WITTERInnovationsC&H Homestyle LVT - planks and tilesPARAGONToccarre Carpet Tiles

Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTelephone: 01243 774623 Fax: 01243 533636 E-mail: [email protected]

Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.

CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE

We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated January/February 2012.

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . Ian Cardrick, [email protected], mobile: 07973 406329Sussex E & W, Surrey, South London & Kent. . . . . . . . . . . . John Robson, [email protected], mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W.. . . . . . . . . . . Adam Ayling, [email protected], mobile: 07973 406799Accessary Sales and IT Specialist (All Areas). . . . . . . . . . . . . . . . . Luke Crooks, [email protected], mobile: 07966 664379

News Flash...PRESIDENTIAL COLLECTION NOW IN STOCK


DID YOU KNOW?STS Flooring Distributors Ltd stock a large range

of carpets and carpet tiles via our 5 depots

OrPIngtOn • CrOYDOn • WAtFOrD • CAMBrIDge • OXFOrD (tHAMe)

08454 341000 08454 342000

AreA MAnAgerS - nOrtHern

Dave Lowman 07500 847758North/East London, Beds, Bucks, Herts, Middlesex,Northants, Warwickshire, Wiltshire, Gloucestershire

Phaedra Duncan 07738 329714Berkshire, Oxfordshire

Steve Osman 07919 128401Essex, Cambs, Suffolk, Norfolk

regIOnAL MAnAger - nOrtHern

rachel Sherwood 07801 762724

regIOnAL MAnAger - SOutHern

Dana Baldock 07801 762725

AreA MAnAgerS - SOutHern

Mirka Mihulcova 07500 847566

South/West London, W Sussex, Berks, Hants, Surrey

Vicky Langley 07962 646847Surrey, W Sussex, Hants, South/West London

Paul Jeffery 07717 218024South/East London, Kent, E Sussex

STS GOLDLINE STOCK CARPETSAbbey Twist 30/40Aston TwistBernwood DesignBernwood TwistBernwood SupremeBernwood Heather SupremeBlenheim Twist 40Blenheim Twist 50Cherwell CordChislehurstFairfield SupremeGladiator SupremeHarrier FeltHarrier GelHarrier Supreme GelHeathdaleMedicareMulticare Classic New Valley TwistOrinoco IIRavensbury Twist 32/40/50ScalaSerenitySupersava Elite

BALTA STOCK CARPETSGala CordNew Shepherd Twist

EDEL TELENZOFleurHerculesLawrenceLimaPuma

NEXT DAY DELIVERY PRICE GUIDE DATE JULY 2011

LANO STOCK CARPETSBoleroChislehurst Fairfield SupremeHeather Twist DesignHeather Twist SupremePembridge TwistSapphireScalaStartwistStartwist Supreme

CORMAR STOCK CARPETSApolloBerwick 40/50Forest HillsMalabar TexturesNatural Berber TwistNew Oaklands 32/42/50Primo DelightPrimo PlusPrimo TweedsPrimo UltraTown & Country

BEAULIEU INTERNATIONALDublin EliteRanger

FIBRE BONDEDEcocord Supacord

CARPET STOCK TILESAscotBeckenhamCheltenham Clipper IICroydonCroydon StripeHeuga 727 (Interface)KestonLatour (Gradus)SaturnSeries Collection (Interface)

STOCK UNDERLAYSBlue HeavenCirrusCloud Nine ContractCloud Nine Super ContractCosi 8mm & 10mmCumulus Durafit 500Durafit 650Goldtred CollectionHeatflow CollectionNimbus Willow GreenRoma Silver LiningTredaire EliteTreadmore


Weston Hammer UK16/17 Byford Court

HadleighIP7 6RD

Tel: +44 (0)845 644 9090Fax:+44 (0)845 644 9191

[email protected]

We are pleased to announce the arrival ofour latest display stand showing all ourcollection on one compact unit.

If you are interested in having one of ourfree stands please contact our Sales Officeor your local Sales Agent.

Please visit our website atwww.weston-carpets.co.ukfor online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate)

to speak to one of our telephone sales team

OUR UK SALES TEAMMr Ron FeweryTel: 07976 244892London, Oxfordshire, Berkshire,Buckinghamshire.Mr Steve Acton Tel: 07957 836207Kent, Sussex, Hampshire, Surrey, Dorset.Mrs Jac Hayman Tel: 07815 785801Contract Sales East Anglia.Mr Gary Foster Tel: 07515 283872East Anglia, Northamptonshire.

Mr John HinchliffeTel: 07774 990359North Wales, Cumbria, Manchester,Liverpool.Mr Derek Boyd Tel: 07940 320708Scotland.Mr Lee Palmer Tel: 07774 101640Channel Islands.Mr Jonathan Gorman Tel: 07815 121660Northern Ireland.

Mr Mark GarbettTel: 07840 664757Bristol & the West Country.Mr Steve Fletcher Tel: 07831 818989Yorkshire, Lincolnshire, Nottinghamshire, Tyneside. Mr Keith StevensTel: 07710 160166Midlands & South Wales.

Bespoke Design carpet fromHammer CarpetsYou may not have heard of them but Hammer Carpetsin Denmark are the worlds largest manufacturer ofColortec bespoke design carpets in the world.

Colortec is a state of the art tufting machine that usescomputer controlled technology to manufacture anydesign in a maximum of 8 colours.

This tried and tested manufacturing method is up to 10times faster than Axminster and exactly replicates theappearance, unlike a printed design carpet.

If you would like more details of this type of carpet andto find out how competitive and easy to use it can bethen please call your Sales Agent or our Sales officewho will be happy to help.

Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths.

Natural Lines Super luxurious 100% Wool loop pile available in 4m and 5m widths.

Tunis A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Queen Tweed A fine heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in 4m and 5m widths.

Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile.

Supreme BoucleOur best selling level loop 100% Wool product available in 12 up tothe minute colours in both 4m and 5m widths.

Imperial Boucle A heavy domestic loop pile in 100% Wool available in 4m and 5m widths.

Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5m widths.

Royal Velour A luxurious velour in 80% Wool/20% Nylon in 5m wide.

Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in two styles.

The Stone Fibre CollectionOur unique flat woven quality in many fashion stylesand colours available in 4m and 5m widths.

Orlando A chunky loop quality with a thick latex backing for a luxurious feel.

32 FlooringNewsFebruary 2012

retailers respond toindustry issues

The vinyl business is booming with the market enjoying a revivalas improved appearance, performance and quality attract moreinterest and attention among consumers. The realism of decors atthe top end is astounding while at the bottom end, imports arestarting to flood the market in a manner reminscent of laminatesfive years ago.

But are the margins good enough on vinyl? Do manufacturers letyou compete effectively with the sheds and the internet? Do youget the right information from your suppliers?

Does POS need improvement? Is the wide range of click systemsconfusing customers or making it easier to sell? Are you morecomfortable selling vinyl than laminate or wood?

Inform the industry and tell us what you think.

Join the debate...

What’s the vinyl score?Is your business benefiting from therevival in LVT - or is DIY and the internet getting more of the margin?

The online survey takes less thanfour minutes and it’s anonymousand doesn’t need any form filling.Please help us inform the industry.

Visit www.thestocklists.comand click on the survey banner totake part.

Flooring Forum - Join our panel

The Forum is the platform for retailers to respondto trade issues and inform the industry about theproblems and opportunities they face on the High Street.

You can join our online survey panel and you’llbe invited every two months to contributeyour views - it’s anonymous so you can sayexactly what you think.

To join the panel, visit www.thestocklists.comand click on the Online sign-up button.

6 February 2012

Carpet forever and ever

FlooringNews

Mohawk’s new Immortal range is all set to live up to its name.

All EverStrand carpets use a fibre made entirely from recycledplastic bottles, with Mohawk recycling over 3 billion of themevery year into EverStrand carpet fibre. Immortal uses one ofthe latest incarnations of the fibre in EverStrand XtraSoft thatimproves softness and colour clarity and it is backed by lifetimestain protection and 10 year wear warrantees

With Immortal’s built-in stain-resistance, even shades such as thealmost white of tundra and meringue will stay looking good forlonger and thanks to the carpet’s deep cut pile texture, evokingluxury and radiates warmth. Available in 15 shades with naturalcreams and browns, as well as options in grey, green, blue andblack, Immortal comes in a 3.66m width.

“The EverStrand collection is unique in the market and forretailers looking to set themselves apart with innovativecollections it is an obvious choice,” says Howard Lindsay, VicePresident, UK Europe and South Africa. “As part of a collectionthat offers a versatile programme to cater for a range of interiorstyles and colour palettes, Immortal makes sense even beforeyou factor in a highly competitive pricing strategy that provesbeing green doesn’t necessarily mean being expensive.”

T 01480 479830 www.themohawkgroup.com

On-trend and with colours to make a striking statement, Portland Baykeeps Crown Floors at the forefront of beautiful carpet for the home.

The 19.5mm shaggy pile of Portland Bay is ideal for homeowners wanting acarpet that gives a feeling of sumptuous luxury, while also cashing in on thetrend for highly textured products in the home. Available in 10 coloursincluding the striking pink of Blossom, the plum of Damson and the almostblack of After Dark, Portland Bay has a diverse palette that caters for themore fashion-conscious consumer.

Made from 100% polypropylene, Portland Bay is a great low maintenancesolution and will appeal to the growing group of consumers who put easeof living high on the shopping list. The carpet receives a four-star qualityrating, making it suitable for everywhere in the home bar, halls and stairs, andit can even be used in the bathroom.

Supported by 7-year wear and 10-year stain warrantees, Portland Bay isbleach cleanable and comes in a four-metre width.

“Portland Bay underlines our commitment to providing retailers withcarpets that are on-trend,” comments James Caldwell, sales coordinator,Crown Floors. “Through ranges such as this, retailers can capitalise on thelatest home fashions, while other collections from Crown Floors fulfil theneed for less fashion-focused carpet that has a timeless appeal.

“We believe it is important to offer a balance of both and to reinvigoratetrend-based carpets as and when major trends appear or disappear. Doingthis helps to keep the portfolio fresh and appealing and will help to buildconsumer perception of Crown Floors as a brand at the forefront of style.”

T 0800 0773301 www.crownfloors.co.uk

Tap into the trends

33fromThe Stocklists February 2012

‘RECESSIONARY ROLLERCOASTER’ AT DOMOTEX 201212 pages of essential news and comment on the world’s top flooring showstarts on page 46 with our detailed analysis of trends and markets.


‘Follow the Green Sheep… and ChooseWool’ will be the basis of the Campaign’sUSA carpet consumer promotion. Thiswill highlight the logo which will appearon product in-store and of course is now becoming a symbolic visualconnection with real wool. But inresponse to their comments on‘simplifying the sell’, we are encouragingour US partners to define a morestraightforward approach to selling wool.‘Take Three Good Reasons to ChooseWool’ was the focus at Surfaces and theaim is to suggest simple information forthe retailer to use with their customerthat becomes memorable over time.Natural, beautiful and durable were thechosen three reasons for the promotion.Why these three reasons? Well, Wool is aluxury fibre in the American markets andall of this gives a slightly differentdirectional swerve to the reasonsselected. They are also more influencedby the environmental agenda hence theirchoice of ‘natural’. Choosing ‘beautiful’ as a reasonencompasses all the aesthetic appeal inone – wool is beautiful to look at and tofeel – most people are influenced byappearance and so prioritising it as areason to choose wool carpet was seenas important. Thirdly, we have the reason ‘durable’ – the long lastingperformance of wool is the crucialpracticality aspect, the consumer needs toknow that wool carpet will last and lookgood for many years.‘The USA is a different market to the UK but they have had similar commentsto our UK partners. The ability of woolto perform is so well known bymanufacturers but these messages are forconsumers. Of course it is hard to ignorethe other aspects but there seems to besome good thinking behind these reasonsand it offers a nice response to acustomer if they say “Why wool?”’Bridgette Kelly of the British WoolMarketing Board said.

Take three goodreasons…

Promoting wool – spotlights in the consumer magazinesThe March issue of Homes and Gardens magazine (on sale in February) will carry a separateguide to choosing flooring. The carpet section is sponsored by British Wool and the CarpetFoundation and offers practical buyer’s guide information to choosing wool carpet and manyother flooring types. Homes & Gardens has a good reputation for promoting quality and styleto those consumers that are in a position to pay for it.

In addition, there is fabulous non-stop coverage on wool lifestyle products in Country Homes &Interiors magazine. There is quite a bit of emphasis on texture and weave, showing a trend thatwas around a few years ago but also quite a big feature on bold colour. The lack of movementin the housing market is heralding a little more creativity on the home front. Get a pile of theseassorted magazines and have them in the shop – ideas are always good to have on hand!

Wool goes Stateside The British Wool team headed to Las Vegas in January to attend the biggest flooring show inNorth America. Surfaces, which is held in Las Vegas at the vast Mandalay Bay Complex iswhere the majority of the flooring companies in the USA gather and there is always a largepresence from the wool carpet and rug community. So it is a good place to see what ishappening in that market and meet most of the major players.

This year the BritishWool display wastotally dedicated tothe promotionsaround theCampaign for Wool(CfW) and the standwas designed topromote theplanned roll-out ofCfW promotionsfor 2012.

Leading woolmanufacturers arekeen to support theinitiative and theylike the way that thispromotion is simplyabout wool ratherthan where it camefrom. The reasonfor this is that theyfeel the consumergets too many conflicting messages in theshowroom and cannot distinguish the keyreason to choose wool over other fibres.

A year of lead-up discussions concludedthat the list of added value benefits neededto be simplified – this was the feedbackfrom our discussions over the previousyear – “it’s a laundry list of really goodthings but where does a retailer start withthat?” a leading American manufacturercommented during a planning meeting lastMay. Interestingly, these were viewsreflected by the UK manufacturers at ameeting in September.

The British Wool column

The Campaign for Wool promotes Wool Week on the British Wool stand atSurfaces 2012 in Las Vegas.

Axminster was one of the leading Britishmanufacturers represented in Las Vegas.

News

Axminster Carpets has joined an elite group ofcompanies to be awarded the Royal Warrant, amark of recognition for the supply of goods andservices to Her Majesty The Queen for a periodof at least five years and adherence to stringentenvironmental requirements.

Awarded to Axminster Carpets in the Queen’sJubilee year and regarded as a symbol ofexcellence and quality, the Royal Warrantdemonstrates the family-owned company’smanufacturing prowess that has seen it create a world-wide reputation for carpets of the highest quality.

“Being awarded the Royal Warrant is testament to our commitment tomanufacturing carpets of the highest possible standard while also striving forexemplary service levels,” comments Josh Dutfield, Group Managing Director.“The Axminster Carpets brand is synonymous with quality, and the RoyalWarrant is further evidence of our ability to meet the highest expectations.”

With its Devon manufacturing sites, Axminster Carpets is one of the fewcarpet companies still producing within the UK. The company also has the onlyfleece-to-floor operation, which sees the manufacturer source British wool andspin and dye its own yarn before the carpet manufacturing process begins. It isthis attention-to-detail and complete control of the entire production processthat sees the company regarded as one of the foremost carpet manufacturersoperating today.

T 01297 630650 www.axminstercarpets.co.uk

Adam Carpets have continued their ‘investment inranges’ programme by strengthening their popularCastlemead Twist range with six new colours, bringingthe total number offered to 60.

With colour, quality and style the hallmark of an AdamCarpet, it’s not surprising to see that five of the newadditions are strong, vibrant colours.

Sales Director Eamonn Prescott said, “These have beendeveloped in conjunction with today’s popular coloursand tomorrow’s fabrics and textiles. This helpsCastlemead Twist stay one step ahead of our rivals andready to meet the challenge of tomorrow’s trends.”

T 01562 829966 www.adamcarpets.com

Adam’s Castlemead Twist - Sweet Buddleia CD117

Adam invests


Recofloor says its successful nationwide ‘Bacon Butty’roadshows in 2011 have attracted an additional 75 flooringcontractors. Many signed up on the day to the UK’s award-winning vinyl flooring recycling scheme, founded byleading flooring manufacturers Altro and Polyflor.

Nine events were held at flooring distributors’ premises fromScotland to Kent and attracted over 160 visitors in total. Visitorstook the opportunity to learn more about the scheme’s featuresand benefits over a bacon sandwich.

“We had a tremendous response, which certainly exceeded ourexpectations, and we received a lot of positive feedback fromexisting and potential Recofloor members. Many commented on

how the Recofloorscheme is straightforwardand easy to use,” said Matt Charlton, one of Recofloor’srepresentatives.

Bacon butty boost

Axminster by appointment

Kingsmead steps up

T 0161 355 7618www.recofloor.org

Fresh from its nomination in the “Carpet of the Year” category at the“House Beautiful “awards 2011, Kingsmead’s range artwork will bedoubling its stripes in 2012. Watch out for five more coordinatingstripes utilising the exceptional plain palette designed by JoannaRamsden of Wools of New Zealand.

T 01827 831424 www.kingsmeadcarpets.co.uk


On the 15th February 2012Mapei will celebrate their 75thanniversary. From humblebeginnings Mapei has grown froma small family business into amultinational operation withinthis time - becoming one of theworlds’ leading manufacturers ofadhesives and chemical productsfor the building industry.

Established in 1937 just outside ofMilan, it was here that Mapei’sfoundations and values werecreated. These values encompass creativity, competence, passionand flexibility and are still promoted within the company today.It is these basic principles that continue to influence thecompany’s success and accounts for their annual 1.9 billion euroturnover from across its 68 subsidiaries -with 58 plants, in 27countries, across five continents.

The UK is home to Mapei's 47th manufacturing plantworldwide, based in Halesowen. Mapei first entered the UKmarket in 1989 with the aim to maximise their proximity, fulfilthe UK’s local market needs and to reduce logistic costs. In thistime Mapei has advanced in the UK to have a majorprominence in the ceramic and soft flooring markets. Mapei’sUK manufacturing facilities in Halesowen are now capable ofproducing up to 103,000 tonnes of product annually. Andfollowing in the Mapei Group’s standards of quality managementhave achieved ISO9001 and ISO14001 for the UK facility.

Mark Louch, Mapei’s UK Managing Director commented “Mapeihave reached yet another incredible milestone, and ourintention is to expand our product lines in the UK and indeedthroughout the world. We thank all those who have helpedMapei to grow, and keep on growing and endeavour tocontinue to provide innovating and ecologically sound buildingsolutions without losing the distinctive traits which made us sosuccessful.”

T 0121 508 6970 www.mapei.com

Mapei birthday to youBusy Birmingham for Flooring

Birmingham proved to be a busy forum for thesecond year of flooring’s inclusion in the UK’spremier interior design event, Interiors 2011.

The show at the National Exhibition Centreinvited floor companies into the event last yearto complement the established mix of interiordesign, furnishing, lighting and beds and while thisyear’s participation was reduced compared to2011, exhibitors reported good quallity leads.

Companies including Furlong Flooring forcarpets, Cavalio for LVT, V4 for wood,Mastercraft, Oriental Weavers and Alpaca forrugs and sisal specialist Fibre were among theexhibitors.

“We have been very encouraged by the interestamong designers and specifiers which this eventattracts,” said Robert Dickson of Mastercraft.

Interiors is reckoned to be the UK’s largestgathering of independent retailers with over26,000 visitors and 6,500 contract buyers whocome to see more than 600 exhibitors.

A full report from the flooring companies atInteriors 2011 will appear in our March issue.

News

Guide gets bigger and smaller

F. Ball and Co. Ltd. has unveiled its 2012 Recommended Adhesives Guide (RAG). The F. Ball RAG is theindustry’s trusted guide to adhesive and floorcovering compatibility, and it features over 5,500 adhesiverecommendations for floorcoverings from over 200 leading international manufacturers.

Following customer feedback, the 2012 guide has been produced in a new A5 format, combining thehandiness of the mini RAG with the clarity of the A4 guide. The interactive version of the RAG is alsoavailable on the F. Ball website, www.f-ball.co.uk, providing live data which is continually updated throughoutthe year in line with any alterations to floorcovering ranges.

F. Ball is always keen to utilise new technology where it believes there is a benefit to customers and, withthis in mind, it has also launched a new smartphone app version of the RAG.

The newly launched smartphone app is free to download and is available for iPhone, Android and Windows Mobile platforms.Enabling users to access the latest in live search technology, the RAG app enhances the experience of viewing the guide in its traditional booklet formby offering the user the added benefits of being able to search the RAG database whilst on the move or on site. Moreover, the app allows users todownload product data sheets and demonstration videos directly to their mobile phones.

Now 125 years old, F. Ball’s experience and depth of knowledge within the flooring adhesives industry has enabled the company to become a leadingauthority on flooring installation products.

The F. Ball RAG is compiled and updated annually to assist specifiers, flooring contractors and distributors in the selection of flooring adhesives, whichhave been thoroughly tested and approved for use with particular floorcoverings.

T 01538 361 633 www.f-ball.co.uk

Harrogate all set for September!see page 58


News

Smart and safePolyflor’s popular Polysafe Standard safety vinyl flooring collection isnow available with the manufacturer’s groundbreaking Polysafepolyurethane reinforcement (PUR).

Cross-linked and UV cured, Polysafe PUR is a super strengthreinforcement designed to make Polysafe Standard PUR even easier toclean, provide optimum appearance and colour retention as well asimproved soil release.

Using a micro mop maintenance regime, chemical usage, energyintensive cleaning and water consumption are significantly reduced andlife cycle maintenance costs of up to 60% are achievable over a 15year period when compared to untreated safety flooring.

“Over recent months we have launched our Polysafe Mosaic, VogueUltra, Astral and Corona ranges with Polysafe PUR and the responsefrom customers has been phenomenal,” explains Simon James, Polyflormarketing manager.

“The fact that Polysafe Standard now offers the same maintenance,environmental and visual benefits as some of our higher end,decorative safety ranges makes it one of the best value safety productson the market.”

Polysafe Standard PUR has been awarded the highest possible BREGlobal Environmental A+ Rating in major use areas such as educationand healthcare (Certificate No: ENP 336). The product rating is basedon the whole life environmental impact of the flooring over a buildinglife of 60 years, thereby contributing to a healthy BREEAM score.

T 0161 767 1111 www.polyflor.com

Putting the i into IVC

The IVC Group has developed a stunning new website to cementits position as one of Europe’s leading vinyl floor specialists.

The stylish and simple to navigate portal, which can be found atwww.ivcgroup.com, uses stunning lifestyle-focused imagery toreflect IVC Group’s core offering in the residential and commercialsectors. The site provides general company information, as well asinformation on the group’s key brands, news and details ofmanufacturing facilities across the globe.

Outlining the brand values for Leoline (www.leoline.co.uk), Avenue(www.avenuefloors.co.uk), Itec Contract Floors(www.itecfloors.co.uk) and Moduleo (www.moduleo.co.uk), thewebsite also provides instant access to satellite portals for each,which feature details of all product ranges, as well ascomprehensive information on installation, maintenance, warrantiesand POS materials. Particularly valuable to consumers will be theStore Locator facility that searches Avenue, Leoline and Moduleoretailers by postcode, providing quick and easy access to stockiststhroughout the UK.

“The development of this new global portal reflects our growingstature within the industry,” comments marketing director of thegroup, Filiep Vermeulen. “Our residential brands are considered assome of the most powerful forces in cushion flooring and with ourrising stars in Moduleo and Itec, we felt it important that our newcorporate site showed the full potential of IVC Group.

“Of course, it is also important that the website provides userswith a pleasant and straightforward experience, so we havedeveloped www.ivcgroup.com to be simple to navigate, withoutforgetting our hunger for information and that retailers are ofcentral importance in our route to market.”

T +32 5665 3211 www.ivcgroup.com

Elite oak

Featuring v-grooves on all sides and at 10mm thick, Cavallo Oak from the Series Elitecollection, exclusively available from UK Flooring Direct, is perfect for homes lookingfor a laminate floor that exudes quality.

The subtle wood grain surface texture enhances the appearance of the laminate floor,which can be used anywhere in the home apart from bathrooms and even in small-scale commercial projects such as boutique shops and smaller offices.

Using the benefits of click installation, Series Elite Cavallo Oak is fast and easy to fit,making the floor ideal for fitters and homes looking to get maximum value from anew floor.

“The Series Elite collection offers undeniable quality, without forgetting that value is anincreasingly important criteria in the eye of the fitter and consumer,” says productmanager, Josh Ashby. “Thanks to easy glue-free fitting, fast nationwide delivery and awhole range of matching accessories including trims and radiator roses, as well assound reducing and moisture-resistant underlay, Cavallo Oak and UK Flooring Directcan provide fitters with everything they need to complete the perfect installation.”

With excellent customer feedback on quality, Cavallo Oak joins other styles in theSeries Elite collection such as Lodge White, Rustic Grey, Chocolate Oak and AmericanBlack Walnut.

T 0845 287 5623 www.ukflooringdirect.co.uk

News

Cobble’s Colortec tufting machine can now be equipped with an advancedLevel-Cut-Loop (LCL) attachment to produce patterns in cut and loop. It canbe fitted to existing machines or supplied with new orders and allowsdesigners to take full advantage when running a six-color pattern. A total of 12 different effects can be produced by simply designing cut andloop for each color.

The Colortec machine is in production throughout the world in a variety of gaugesincluding 5/32”, 1/7” and 1/10”. Its exceptional patterning capability has transformedthe hospitality, commercial, logo and rug industry.

Now, with the option of Cobble’s advanced LCL attachment for cut and loopproduction, manufacturers can optimise 6-colour patterning to extend their productrange and explore new opportunities to stand out from the competition.

The twelve different effects from six colours are achieved by utilising the light and dull lustre of yarn in the loop or cut state. Individual control of the ‘Standard’Tufting needles used on the Colortec ensures that the machine can tuft all types of yarns to produce the same high quality results.

T 01254 55121 www.cobble.co.uk

Colourful cut and loop


News

Victoria is not amused

Furlong Flooring has appointed CraigMelling as their new man in theNorth West.

Craig will represent Regency Carpetsand the Carefree range in Cumbria,Cheshire and the Fylde Coast.

Full details of all the team covering thecountry is shown on page 24 of this magazine.

T 07970 269730 craig,[email protected]

Craig joins Furlong

An unconventional and bitter boardroom battle is taking place at Victoria Plc with a consortium of shareholders including former managementseeking to re-take control of the company. In a suprise move intended to force the issue to a conclusion, Victoria plc has put itself up for sale andset a deadline of the end of February to receive offers for the company.

Former chairman Alexander Anton heads a consortium called New Fortress Finance Holding which is demanding changes at the top. Mr Anton is amember of the founding family of Victoria Carpets and was its chairman between 2007 and 2010. He owns less than five per cent of shares, but familymembers own a significant part of the firm and the consortium has an18% shareholding overall. However, the consortium claims to speak for 46% of theshareholders in their bid for control.

Initially, the consortium sought to ‘requisition’ the board - demanding the replacement of two non-executive directors including chairman Nikki Beckett -saying Victoria needs “fresh thinking and impetus”. Those directors would be replaced by a four new appointments including Mr Anton and installingKatherine Innes Ker as chairman. The move was described by the Victoria Board as ‘very foolhardy’ in a statement to shareholders in December.: “The Boardstrongly believes this action is both without merit and an unwelcome distraction for the operational management team and the business as a whole.”

The Board said the consortium should make a bid for the company “that truly represents the full value of the business” rather than attempting to takecontrol without offering shareholders any value for their shares”. The Board’s decision to offer the company for sale will force the issue and, on January 17,Victoria issued a notice saying that if the consortium do not withdraw it will call an Annual General Meeting no later than March 6 and let shareholdersdecide on the future including any firm offers for the business.

The move to unseat existing management is surprising in a period when Victoria is doing well, recording a profits surge of 80% in the half-year to end-October 2011with group revenues up 17% to £39.02m and a 17% increase in dividends for shareholders.

In its statement, Victoria said: “The Board has a clear strategy that is working well and the Company is noticeably out-performing the market. We plan tocontinue to invest in our business for the future and, during the remainder of this current financial year we will be making significant investment in both newcarpet ranges and in the luxury vinyl tile market. We feel confident that planned new product initiatives, allied to anticipated growth in new channels andmarkets, will help the Group continue to gain market share and place Victoria in a commanding position to exploit any opportunities presented by the market.”

But the share price has not kept pace, trading at a discount tothe market, and this appears to have unsettled shareholders.

Itec appointsItec Contract Floors has appointed Jason Barrettto role of National Sales Manager as it looks toincrease its penetration within the UK and Irishcommercial flooring sector.

Jason will be responsible for developing the Itecbrand among contractors and distributors, aswell as within the specification community, asparent IVC Group looks to build upon successin the residential sector.

“The strong combination of excellent product quality, innovation and beneficialdistributor provisions, as well as proactive specification strategies, will help toquickly establish Itec as a key brand within key commercial sectors,” commentsJason Barrett.

From a background in construction materials, distributing, contracting and design,Jason has extensive experience within the UK vinyl flooring sector havingpreviously held positions at Altro, Amtico and LG Hausys Europe.

T 00 32 5665 3211 www.ivcgroup.com

News

41February 2012fromThe Stocklists

Vorwerk durch technik!Vorwerk Carpets has pressed the green button on afabulous new website that positions the company at theforefront of innovative flooring thinking.

www.vorwerk-carpet.com presents a new aesthetic for themanufacturer and a way to discover how products such asFreeSCALE and Selected Rugs are transforming the flooringlandscape and how involvement in art such as the Rapportinstallation by Jürgen Mayer H is challenging conventionalperceptions of carpet.

To do this effectively the new website has moved awayfrom the confines of product-focused presentation insteadtaking users on a journey that also explores cultural andtechnical themes with equal reverence:

“The new website has allowed us to visually interpret our unique approach,” explains Sales Director UK, Ian Hammond. “Vorwerk is synonymous withdifferent thinking and this website goes to show just why. Giving equal importance to all aspects of our operations whether technical, cultural orenvironmental is a sign of our balanced and harmonious approach to being a carpet manufacturer.”

Of course, in the German company’s usual fashion refined functionality exists on the website, with the advanced ‘floorfinder’ search engine helpingdesigners and end users alike to find their ideal Vorwerk carpet. With installation and care advice, details of the company’s EcoBalance philosophy anddownload editions of the stunning Dialog magazine, www.vorwerk-carpet.com provides a unique and fulfilling insight into the company.

T 020 7096 5090 www.vorwerk-carpet.com

Sustainable showcase

Exciting and innovative new ways of reusing carpet materials and offcutswill be showcased by Carpet Recycling UK on Stand S20 at Ecobuild2012. A full information-packed CRUK seminar programme on ThursdayMarch 22nd will highlight the latest cutting-edge progress on treatingrecovered carpet as a rich new resource for novel products and high-end applications.

Three popular seminar sessions will focus on sustainable practicessupported by CRUK, the industry-backed association for waste carpetreuse and recycling, in its third appearance at the Excel show.

Starting at 11am, the seminars will feature senior industry figures andleading flooring manufacturers sharing their knowledge on the latestresearch and development into advanced recycling and reprocessingtechniques for all types of synthetic and wool carpets.

Discussion will also centre on how carpet materials can be used as avaluable new resource for cost-effective and eco-friendly design concepts,including construction products. The sessions will cover:

• Innovative construction products from carpet fibres

• Design for recycling and designing products with recycled content

• Carpet tile reuse and recycling

“Tremendous opportunities for recovering and recycling carpet materialsare emerging all the time. For example, recovered carpet fibres can be usedin wood replacement products and advertising hoardings or protectivescreens for building sites,” says Jane Gardner of resource recovery specialistsAxion Consulting, which manages CRUK.

0161 440 8325 www.carpetrecyclinguk.com

Cormar clicks through £1m

Cormar Carpet’s new B2B trade website, launched at theHarrogate Exhibition in September last year, has proved to be ahuge success with over £1m of orders placed by retailers in itsfirst three months.Demonstrating Cormar’s commitment to investment in the futureand service to it’s trade customers, the site offers a range ofinteractive services including stock check, delivery days, onlineordering, price checks, online statements and proof of delivery, ordertracking and order history - all through a secure personal log-in.

Said Cormar Carpet’s marketing director, David Cormack: “Thechallenge was to go beyond what is currently available and provideour retail customers with a truly effective business tool,benchmarking the web portal against such e-commerce marketleaders as Amazon for speed and ease of use..”

Since the company started rolling out the service last October,retailers placed over 5,000 orders worth over £1.2 million in salesup to Christmas, through the new channel, proving that fast, reliableservice is what customers are looking for whatever channel ischosen to place the order.

Cormar will continue to roll out the service in the first quarter ofthis year with usage expected to rise significantly. Said David: “Thanksto the interactivity, flexibility and functionality that the internet offersalong with 24/7 access, retailers are finding the service a convenientway of ordering as well as providing greater information and visibilityfor their business.“

T 01204 881234 www.cormarcarpets.co.uk

NewsNewsNews


The other key trend to look out for is our renewed love of hotand humble metals, which look beautiful with the patina of age andare reflected in our statement metallic sisal flooring."

Steve Upperton, Axminster Carpets sales director, says pattern hasremained at the premium end of the sector. However, renewedinterest at the more competitive end will provide benefits forretailers, matching his company's reputation for creating patternintensity and unmatched reproduction, complemented byAxminster's move to introduce contemporary carpets with a twistfor a more youthful audience.

"With pattern appearing across the sector and with adoptionexpected to rise at all price points, consumers will be more in-tunewith the variety on offer and there will be more awareness that a

The dominance of beige carpet has been seen to bethreatened in recent months with colour, pattern andstripes appearing more frequently.

For many years, the response to questions about carpet trendshas been: "It's still beige!". However, this is now changing, followingthe continued popularity of stripes and, more recently, theemergence of patterns and more colour options. Manufacturerssuch as Adam Carpets are investing heavily in these trends. Thecompany launched more than 50 new patterns last year, withmore to come in 2012.

It has also extended its Castlemead Velvet Stripe to include 11colours. Adam Carpets' overtuft ranges, also launched last year,include Boulevard, a stronger pattern with vibrant greens and redsproving popular, and Catherine, a more contemporary trellis andpin dot, with subtle colours such as Almond proving successful.The company states its overtuft ranges offer woven quality at atufted price. It further explains that next year will see continuedinvestment in bold colours and designs, rather than natural shades.

Lorna Haigh, Alternative Flooring marketing manager, says: "Thereis a welcome burst of colour and pattern on our floors thisseason. Shades are bold and often retro-inspired. Taking it's cuefrom the catwalk, flooring shows a love of colour, a passion forpattern and the return of beautifully crafted design, too. "

The fashion for dots and faux animal skins has influencedAlternative Flooring. "Our new and vibrant Quirky collectioncaptures this mood perfectly with on-trend graphic geometrics,modern tartans, faux animal and dotty designs.

Flower on FlooringFlower on Flooring

Contemporary pattern in Picasso from Axminster’s Princetown collection

Alternative Flooring makes a difference!

Adam Carpets’ Boulevard overtufted range

Better by design

by Dennis Flower


David Cormack, Cormar Carpets marketing director, believes plaincarpet will continue to dominate: “Value-for-money and practicalityis first on the agenda as people look for hardwearing, lower pricedand low maintenance carpets. Cormar’s Easy Clean Primo family –Primo Plus, Primo Ultra, Primo Tweeds and newly launched PrimoDelight - and the Apollo collection offer a wide range of styles,textures and colours.”

Made from stain-resistant and beach-cleanable Excellon polypropylene,the company's Easy Clean family now carries stain warranties. “Interms of colours v patterns, Apollo’s popularity by combining daringbold shades such as red (Carmine) and black (Graphite) with ‘easyback-drop’ colours like Beachcomber continues," says Mr Cormar.

James Caldwell, Crown Floors sales coordinator, says his companywill be introducing contemporary interpretations in a geometricpindot and stripe, but there is another growth area to consider.The 'nesting' trend resulting from continued economic difficultieshas also seen texture become more popular.

“Ranges such as Bayswater and Portland Bay, which envelop andcosset the feet and possess an opulent and luxurious air, really sit wellalongside this nesting trend and so will gain in popularity throughout2012 and well into 2013 as the uncertainty looks set to continue forquite some time,” says Mr Caldwell. Deeper pile and richer shades ofneutrals in carpet will also prove popular, he says.

Domo Floorcoverings says broadloom carpets are now enjoyingpopularity in Scandinavia and Germany, in addition to the UK. With colours such as chocolate brown proving popular last year,the company will be introducing four tints of blue, plus a range ofindustrially-inspired greys in 2012.

The company agrees that pattern and thick, high-pile carpets areproving more popular, providing warmth and cosiness in homes.Domo Floorcoverings says there is also a need for the correct detailto be included. It has accordingly replaced its bird features of threeyears ago with floral prints and graphic-style geometric designs.

carpet’s design doesn’t have to consist of flowers or stripes, it can becontemporary and individual in equal measure. We see these carpetsappealing to a wider audience than before," says Mr Upperton.

Brintons Carpets states that current trends see a proliferation ofpewter shine, shimmer, burnishing and bronzes. Cool, dark anddusty neutrals sit side by side and contrasts are high, though withsubtle tonality rather than sharp black/white.

There is a focus on dark neutrals, with strong inky navy and charcoal,seen in the new-to-range design in Brintons' Laurence Llewelyn-Bowen collection, Pierrot. Tonal shapes are a key indicator this season,the company states, with traditional textile motifs such as lace,arabesques and damasks at larger scale and in more subdued tones.Tonal variations and simplified translations show natural clothtextures and weaves offsetting the pattern elements. Velvets and plushfinishes are also popular along with folk appliqués on plain grounds.

Cormar Carpets says plains will continue to dominate

Crown Floors’ Bayswater in antique grey

Pattern and thick pile is more popular at Domo

continued overleaf...


Edel Telenzo's Lesley Inman says: "Our customers are definitelylooking for quality that will give them performance, but at verycompetitive price points. Our wool ranges are doing quite well inthe domestic sector; and our polypropylenes in the contract sector.

“We have managed to hold our wool prices since last May whichmakes our offering quite competitive relative to the quality.

“We specialise in textured plains and stripes – and our stripescontinue to be very well received. Colourwise, it’s all about mutedearthy shades with hints of greys and greens. I think these will

continue to be strong well into 2012. We’ve just launched theBarbican range which combines all these selling points – there’s astriking multi-stripe and a two-toned textured plain in 100% woolin a great palette of earthy tones."

The partnership between Ian Wallace, independent UK designstudio Forte Cloth International owner, and Fell's Carpets hasbeen forged to launch the Wallace fashion flooring brand. This isdesigned to deliver on-trend, patterned flooring at the mostcompetitive price, combining the skills of the two companies tocreate UK-produced carpets.

”Between us we intend to design and deliver on trend affordablecarpet that will enhance any home and become a true fashionstatement. It is time to decorate from the floor up!” says Mr Wallace. Birger Karlsson, Lano Carpets UK and Ireland salesmanager, says that in addition to pattern, 2012 will also seedemand for colour, performance and value. The results of a "scaryeconomy" means that "carpet selection is now thankfully moreabout individualism than bland universal appeal," he says.

"The traditional perception that pattern costs more is now beingaddressed and with collections such as our Wilton pioneeringbetter value, retailers can benefit from the rising trend," says Mr Karlsson. Lano's Wilton is available in 4m width with a 10 yearstain-free warranty and provides options for both contract andresidential markets.

Clare Jenkinson, Ulster Carpets designer, says that while plainscontinue to be important, modern, restrained textures providerelief by supplying the correct amount of pattern withoutdominating the room.

NewsNewsNews

Barbican is a major success for Edel Telenzo

Lano’s Penhurst wilton puts colour and pattern in vogue

Fells Carpets present their Transitions Collection

News


"The design direction is calm and elegant, rather than chunkytextures," she says. Patterned carpet will continue to grow asa trend, with classic designs continuing to expand, says MsJenkinson. Quiet and elegant colours will also be developed,with alternatives to grey and beige reflecting the trend fordeeper colours being used in other interior products – suchas inky blues, smoky purples and soft raspberry, but rarely as strong.

Ian Hammond, Vorwerk Carpets UK sales director, agreesthat the economic situation is continuing to affect the marketand states that consumers are turning more towards vibrantand eclectic interiors. “Texture is proving particularly key, withhomeowners looking for carpets that have a real sense ofluxury and opulence and that cosset the feet in warmth andrichness. Shag pile carpets such as Fabula or the luxuriousvelours of Nerz are becoming a more accepted route tocarpet nirvana, replacing the rather dull and boring twists ofold," he says.

"The same ‘bold is best’ philosophy also applies to colour,though particularly vivid shades are still in the minority. Thebest way to see it is as bolder interpretation of neutrals, withricher browns and greys dominant," Mr Hammond concludes.

For more information about featured products:

Adam • www.adamcarpets.com • 01562 829966Alternative Flooring • www.alternativeflooring.com • 01264 335111Fells Carpets • www.fellscarpets.info • 01977 662211Crown Floors • www.crownfloors.co.uk • 0800 0773301Cormar Carpets • www.cormarcarpets.co.uk • 01204 881234Domo Floorcoverings • T +32 55 33 52 76 • www.baltagroup.comEdel Telenzo • www.edeltelenzocarpets.co.uk • 01422 374417Lano • www.lano.be • +32 56654000Vorwerk • www.vorwerk-carpets.com • 0207 096 5090Axminster • www.axminster-carpets.co.uk • 01297 32244

Vorwerk’s Maleo in the striking Silver Lining LAS, a Birmingham based claims management company arelaunching a new Flooring Validation Service to UK insurancecompany’s in Quarter One 2012. The business, Claritas, hasbeen established in response to insurer requests tocomplement its existing successful Loss Adjusting Services andBuilding Repair Network divisions.

Claritas will be a stand-alone operating division, providing agenuinely independent and impartial claims validation service forboth flooring and non electrical contents claims.

The Claritas aim has been built to not only provide the impartialvalidation service insurers have been looking at to control theirclaims settlement and claims management costs, but also to fullyaccommodate the appointment and management of anyrequired third party fulfilment suppliers, such as external flooringand furniture retailers and disaster restoration companies.

The Claritas business is genuinely independent and impartial inits assessment and settlement of flooring and non electricalclaims. Claritas will not receive or generate any commissions orrebates from the work it authorises from retailers.

Although Claritas is able to accommodate the use and scope ofwork of any third party flooring & furniture suppliers requestedby the insurer, it will not generate any financial income of anysort for appointing any supplier.

The business believes this truly impartial and independentapproach is unique in the flooring and furniture insurancevalidation market today, with all other competitors having eithervalidation or supply agreements with retailers and manufacturersto deliver their service offering or receiving financialincome/rebate from the sale of any replacement item.

The management, office staff and field inspectors who havejoined Claritas are highly experienced and have a comprehensiveunderstanding of both the retail and insurance markets.

E [email protected]

See also our recruitment advertising section, page 59.

Launch of new flooringvalidation service for UK insurers

“The Claritas business is genuinelyindependent and impartial in its

assessment and settlement offlooring claims”

Domotex was the antidote to the Eurozone debt crisis. There may beless money to spend but ideas and initiative are still available in abundanceat the world’s biggest flooring event. How much of the enthusiasm isexpressed more in hope than expectation remains to be seen.

As the principal forum of the world's flooring industry the soundingstaken in Hannover represent key themes for the year ahead.

Domotex themes 2012

• Wool prices will stay high but a little more stable while the syntheticpretenders get better and more numerous.

• Uncompromising quality still sells for the fortunate few at the verytop of the market.

• The structural shift in trade from West to East is only now beingappreciated as the new reality.

• Manufacturers are still taking risks but marketing has got smarterthan new launch blizzards.

• Colour is getting cosier - see our trend report on page 57.

• LVT is riding a crest of popularity but signs already exist of toomany products chasing too small a market.

• Laminates remain in decline but there are rumours of a return toScandinavian-style minimalism that will favour the rug business at theexpense of broadloom.

• QR codes are everywhere - if you don’t know what one is, you’dbetter find out quickly!

Wool prices

Having spent a couple of years moaning about high prices, mostmanufacturers are doing something about it. The number and quality ofsynthetic products sold on their similarity to wool grows every monthand Domotex saw some impressive examples, most notably AssociatedWeavers’ superb new Woodland Twist and Condor’s new Harvard Twistwhere a salesman joked that it even smelled like wool.

The investment in and heavy promotion of these products will start tochange the long esteem in which wool has been held in the UK. But theeconomics are complex. High wool prices mean that, for the first time in10 years, the number of farmers pulling out of wool has stopped falling -in New Zealand there is even a modest increase. This might bring theprice down - but more wool from both the UK and Australia/NewZealand is going direct to China.

So high wool prices look set to stay in Europe even if supply increasesand demand falls - and the decline in wool spinning capacity in the UK isirreversible. Quality synthetics look increasingly attractive to some mid-market wool blends.

But polypropylene and nylon prices has seen substantial increases oftheir own with manufacturers complaining they have to spot buy fibrefor large contracts making estimating very difficult.

Quality sells

It is a truism of this recession that quality sells - and British quality isdoing well at the top end of the market. While some of the Americanmarket demand for high end output has diminished, quality producers atDomotex like Brockway, Bronte and Tisca Tiara report strong sales. Thelatest UK newcomer, Flock, is on course to follow up on the trend.

Quality is also selling in non-wool with the higher end wool-like fibresincluding relative newcomers like Woltec and SmartStrand which arepriced well above conventional PP levels.


DOMOTEX 2012Recessionary rollercoasterHang on! It’s going to be a bumpy ride in 2012 andDomotex demonstrates the thrills and spills ahead.

British quality is doing well at the top end ofthe market.

“There is a definitedesire for comfort

colours and a warm,secure feeling at home”Read our trends report fromthe industry leading carpet

designer - page 57.


West-East shift

Domotex is a massive demonstration of the power shift from Westto East on every level and everyone wants a piece of China. Once itwas just to source cheaper imports but now it’s about selling qualityproducts into that vast market and securing Chinese money forinvestment in European operations.

Increasingly, non-European companies are able to trade in their ownright rather than as third party suppliers or via European ‘front’companies. And some big players are there in the forefront with thefirepower to impact the UK market.

Risks and rewards

There are few consistent trends in this recession with month-by-month performances fluctuating wildly while raw material costsincrease relentlessly. The surprise voiced constantly is about how fewcausalities there have been so far - but there are inevitable gloomypredictions that the worst of UK/European austerity measures haveyet to bite.

However, most manufacturers appear not to have run for thebunkers in this recession and many are still prepared to take risks tosecure market share. They are doing so with more intelligentmarketing that is more about merchandising, service and incentivesthan trying to chase business with a desperate blizzard of quarterlyproduct launches.

One glimmer of hope often referred to at Domotex was that theeventual slight weakening of the Euro against the pound was helpinga little - but helping to reduce the frequency and severity of pricerises rather than reduce costs or increase margins significantly.

LVT and laminates

While the last two or three years have seen some return to carpetin the UK, there is a very noticeable increase in activity in the luxuryvinyl tile market. Existing players have been getting sharper with newranges and better choice. The way LVT is marketed is moving muchmore up-market into an aspirational sell with stronger retail support.

An inevitable consequence is that the activity is attracting moreplayers and, in a manner reminiscent of the rapid saturation of thelaminates market a few years ago, cheaper imports are piling in. It issaid the demise of laminates was hastened by Chinese factoriesswitching over to produce vinyl decors instead.

But the style gurus are hinting that there are early signs of aresurrection for laminates as Scandinavian styles are coming throughin interiors fashion.

QR codes

And finally, the displays, labelling and literature of the modern carpetmanufacturer are being infested by the random patterns of the QRcode which are fast becoming the fount of all knowledge for thescreen-age carpet buyer. If you haven’t a clue what I’m on about, youalready falling dangerously behind - but the good news is that we’llbe doing a feature on the technology in this magazine next month!

If you have never been to Hannover, it’s impossible to imagine how inspiring a majortrade show can be. So next year, don’t imagine - go!

The event is like the Las Vegas of flooring (and considerably more glamorous thanthe Surfaces show that runs in Vegas the same month). Organisers recorded 10%+growth in attendence this year to visit nearly 1,400 trade stands. Many of the standsare creative masterpieces in their own right costing more than £1m each and takemore than two weeks to build prior to the event.

January is the dullest month in the UK flooring trade so book your flight early laterthis year for flooring’s greatest show in earth!

“Most manufacturers appear not to have run forthe bunkers in this recession and many are stillprepared to take risks to secure market share.”

DOMOTEX 2012The World of Flooring

12 pages of news and features from the world’s leading flooring show by David Spragg

45,000 from all over the world crowd into flooring’s greatest show on earth....

John Lanham Watts has a new lease on life and plans for expansionfollowing a takeover at the end of last year by one of its customers - theChinese house Rizhao Griffith Textile Company whose 30 axminster loomsare going to boost the business.

“This is a great result for us,: says Alex Watts. “We have a very healthybusiness and this gives us the opportunity to grow.” That growth will see ashift more into axminsters and bespoke carpets although there will still besome tufting done in the UK.

At Domotex, JLW was proudly showing large and striking designs, some withmore than 20 colours in the weave, an achievement beyond the reach ofmany manufacturers. The wool is primarily British and New Zealand.

T 01937 588511 www.jlwcarpets.com

Condor already has big business in the UK and the launch of theirnew wool-like range Harvard Twist is set to grow that share with ahighly attractive product. Harvard is certainly at the top end of therecent wave of wool pretenders in terms of look and feel - oneCondor sales representative even joked that it smelled like wool.

But this product has some impressive environmental credentials as it'smanufactured from 100% recycled PET, typically from plastic drinksbottles under Condor's new Ecoline branding.

Solution dyed in a range of contemporary colours, Harvard Twistoffers a heavy domestic rating and 10-year wear warranty for aproduct that is easy to clean and significantly cheaper than wool.

T +31 38-4778911 www.condorcompany.eu

Bronte made its Domotex debut as part of the Wools ofNew Zealand stand in Hannover and reinforced its reputationfor expertise and quality. 18 months ago, Bronte made thelargest investment ever in the company’s history with the launchof its new range of wool saxonies and velvets in 11 differentpiles and 4 weights of new wool twists - all backed up by a 60-strong colour bank.

“It was a major step forward for us and we are seeing thebenefits after a really positive reaction from the market,” saysMD Andrew Broughton. “We are very excited about the future.

But if the ranges offered aren’t enough, Bronte’s business isincreasingly custom with an any colour, any width option thatincludes making to plan for T and L shaped carpets and, ofcourse, its immaculate bespoke border service.

T 01282 862736 www.brontecarpets.co.uk

“We are very excited about the future aftera major step forward for the business”

DOMOTEX 2012


Along with the butterfly, AW are promoting their upgraded warrantyscheme which offers a warranty of up to 20 years on carpets in theStainAway Collection. Alongside this is a new ‘Crushguard’ campaignthat promotes the bounce-back resilience of nylon carpet.

Another initiative is a ‘Samples By Post’ service which promises 10cm x 10cm samples sent to consumers next day with a letterdetailing the retailers contact details.

Domotex delivered more than a dozen new ranges and upgrades forthe UK market as well.

The popular Everest Twist and Santorini ranges have gained somelighter colours and new on-trend greys and New Territories is re-coloured.

Also new at the show was the wool-like Woodland Twist, a tenth-gauge PP in 14 colours that feels and looks superb at a price thatcompares very favourably with the sheepish alternative.

Venice has arrived using three differently coloured PP yarns togetherto give an exciting mix of options while the introduction ofSacremento offers a competitively priced textured cut and loop.

www.associatedweavers.net


Associated Weavers’ butterfly is one of the industry’smost recognisable brands and it’s set to take off in a newdirection thanks to a rare marketing initiative for theflooring sector.While consumer brand recognition and trust adds value - as the likes of Kelloggs, BMWand Nike will testify - the concept has been elusive in the flooring industry.

AW want recognition for their hard work in building quality and reliability into one of thesectors most comprehensive product ranges by encouraging retailers and consumers to‘look for the butterfly’.

“It’s difficult to discriminate across the vast array of products on offer in our market,” saysAW’s Steve Elliott. “We have invested a lot in creating ranges that retailers and theircustomers can rely on for quality, price and performance and we think the butterfly canplay a part in highlighting which carpets deliver those benefits.”

As a result, the butterfly can be expected to have a higher profile across the company’smarketing activities - in point of sale, merchandising and advertising. Among otherexamples, new window stickers are already going out to retailers with the message: “Lookfor the butterfly: Your assurance of a quality carpet.”

But AW is about more than branding and visitors to Domotex saw an abundance ofmarketing initiatives and product development .

AW - the power beneath their wings


Associated Weavers MD Steve Elliott has great expectations forWoodland Twist - a superb new tenth-gauge wool look-alike.

DOMOTEX 2012Mohawk continues to demonstrate its strength with thehigh performance Smartstrand fibre that is increasinglytaking market share from wool - the fibre already has thehighest satisfaction rating for repeat orders for any flooringproduct in the US and is set to follow suit in the UK.

Smartstrand, part made from renewable corn oil sources,claims to be the only carpet with built in stain and soilresistance that will never wear or wash out. Mostimportantly is is soft, wool-like and very robust.

Mohawk already has a number of offerings with the fibreand has just launched the sumptuous ‘organic textures’Dramatic Flair and Cascade Forest. During 2012, thecompany says it will be “filling in the gaps” in the rangeoffering with heather twists and saxonies.for underfloorheating installations.

T 01480 479830 www.mohawkinternational.com

McThree were very happy with the response to their new rangesat Domotex and with a Denim Blue range now added to theirmarket leading Wellness collection there is now a total of 5 differentcolourbanks to choose from.

The Sevilla range offers 8 colour options and looks like being a bighit with its striking appearance at an affordable price. With the newpremium chenille flatweave rugs, Vintage captures the growing trendfor the distressed patchwork look yet in a functional rug that equallywon’t break the bank like the hand made versions.

Amongst their ongoing ranges, the third colour option in Lodge givesa whole new look to their ever popular Cottage products and, inparticular, the ‘themed’ designs around wording and images increasingin popularity across other sections of the home decoration market.

T +32 (0)56 61 14 29 www.mcthree.be

British Wool used their stand in Hannover to wave the flag for theCampaign For Wool which the organisation now sees as a more long-term programme given the ongoing support and patronage of thePrince of Wales.

The British Wool Marketing Board’s Richard Poole welcomed thestability that has returned to wool process in recent months, albeit at avery high level. “The high cost has been holding back demand but it isalso the volatility that makes it very difficult for manufacturers to planahead,” said Richard.

He noted that the effect of a better return on the wool clip meant thatfor the first time in 10 years, the decline of wool growing in the UK hasbeen arrested and there are marginal signs of it increasing.

T 01274 688666 www.britishwool.org



Edel Telenzo had a smart new look and livery atHannover and was promoting a new slogan of ‘Carpet.Backing. Yarn.’ to demonstrate how vertically integrated thecompany is. “People don’t realise we extrude our ownyarn,” said UK director Lesley Inman, “and that’s animportant issue that allows us to maintain ouruncompromising approach to quality.”

Product development is central to Edel Telenzo’s businessand Domotex unveiled a number of new starters for 2012including Highbury, an attractive textured loop in 6 coloursincluding some contemporary new greys. Highbury is a50/50 wool/PP as a direct response to higher wool pricesand the company is adding other new ranges includingstripey Highbury and Islington in this segment.

The Hannover stand was carpeted with Barbican, the two-ply multi-level loop first seen in Harrogate and havinga fantastic run ever since with a very contemporary set ofearthy colours and a co-ordinating stripe.

T 01422 374 417 www.edeltelenzocarpets.co.uk

Mapei celebrated their 75th anniversary in some style at Hannoverwith a highly professional stand presentation of their comprehensiverange of adhesives and associated products - a demonstration ofinnovation in specialised, technology-based systems for each type offlooring installation.

After 75 years of experience, the figures for Mapei’s investment areimpressive. Every year, Mapei spends nearly two billion euros onresearch with a team of 7,500 staff - 12% of the total headcount -who work in 18 main development laboratories (plus 58 qualitycontrol laboratories). This is a company that is serious about theperformance of its products.

Increasingly, the emphasis is on environmental integrity including thedevelopment of low VOC emission levels which help spread the useof resilient and wooden materials in the modern building industry.

T 0121 508 6970 www.mapei.com [email protected]

Ball & Young continue to benefit from its well recognised andhighly respected brand in the highly competitive underlay market andhave capitalised on this advantage with the launch of their newproduct portfolio. “We had a great response to the portfolio,” saysAnn Shaw. “People are more confident buying from brands they trustand the portfolio demonstrates there is a quality product from us forevery application.”

The company has also strengthened its promotion of its widerange of products suitable for underfloor heating in responseto increasing growth in demand from this sector. Threeproducts, rubber sponge Roma and Venice and PU Cloud 9Radiance feature on new POS and literature.

T 01536 200502 www.underlay.com


Packexe are a British export success story with their floor protection products forcarpet and hard floors finding its way to 53 countries around the world. “We haveseen a very strong performance across a range of markets and I still think there is alot of potential out there,” says Andrew Orchard.

The Exeter-based business makes 1.68m square metres of film annually, of which 75%goes to protect carpets in contract and residential locations. The hard floor producthas recently been given a boost with its acceptance by the NHS to help avoid crosscontamination in hospitals.

The success of Packexe is due in part to its strong approach to branding its products- allowing customers to discriminate against other products which can leave stickyresidues on surfaces and the logo has seen lots of TV exposure on makeoverprogrammes in recent years.

T 01392 438191 www.packexe.co.uk

Domo has a striking innovation in selling carpet tiles - often the cinderella ofresidential flooring sales. Under a new brand of MT, ‘Masters in Tiles’, Domo hasmassively upgraded the merchandising with a superb, giant leather bound portfolioof products which includes attractive mood boards and roomsets. The moodboards are also developed on free-stand floor displays.

“We wanted a much more creative approach to selling tiles in store,” said MathieuSteenland (pictured left). “Our aim is to enthuse the retailer so that they caninspire the customer.” And it’s not just presentation, a range of new products andcontemporary colour set will be a feature of the offering when it is rolled out toretailers in April/May this year.

T +32 55 33 52 76 www.baltagroup.com

DOMOTEX 2012

Balta’s stand at Domotex had a new and confident design reflecting the Europeanmarket leader’s status. For the UK, the big story was the launch of the Crown Flooringbrand last May which is now in 500 retailers across the UK with plans to extend thisreach, including Ireland, in 2012. “This was a big decision to make in a challengingmarket,” said Balta’s Geert Vanden Bossche. “But it is going very well and we’re in therefor the long term, The company has just launched a loyalty club and also has plans toadd more exclusive products to the portfolio including wiltons with stripes and smallpatterns and a nylon saxony.

A popular launch on the Balta stand was the new Sensit yarn, a sexy fibre with asuperb soft feel and slightly silky appearance which will be introduced into a number ofnew ranges.

T +32 (0)56 62 22 11 www.baltagroup.com



IVC Group are full of innovation these days and continuously updating theirnew ranges in the Avenue, Leoline and Moduleo collection and adding excitingPOS solutions to inspire consumers.

Underpinning the approach is the desire to show vinyl as more up market andattracting a lot of attention at Domotex were the ‘store-within-a-store’ modulesthat show off the product range to greatest advantage and can be configuredflexibly to meet interior requirements.

Avenue have added an attractive new limestone collection to its portfolio alongwith a vibrant colour choice called Bubblegum which is aimed at the youngermarket. In Leoline’s newcomers, some modern tile choices have been added forthe UK including increasingly fashionable high gloss options.

T +32 5665 3211 www.ivcgroup.com

Tisca Tiara has a new face for the UK in the shape of sales director Jack Thomson who replaced industry legend Alan Jones-Bratt at the company last year.

Jack has been given a great starting point with the launch of thePremier Wool Pack in the UK - a superb presentation of the Swisscompany’s uncompromising approach to quality which cover twoflagship products. Modellana is a sumptuous collection of bouclé,velours and frieze carpets.

The other range, Waron is unique in the true sense. Only TiscaTiara uses a modified embroidery manufacturing method withworsted yarn to create a striking loop pile structure. The processalso means that the carpet can be any width up to 13.5m and anyshape, including corners and curves. And, for good measure, it canbe dyed to order if the 72 standard colours are not enough.

T 07860 911748 www.tisca.ch

Tapibel have been moving more strongly into the contract sector. “We’veadded to our already competitive PP offering with a range of solution dyednylon products,” says UK sales manager Mike Packwood.

Six new 3-ply heatset twists have been added to the collection in pileweights from 500 gsm to 1200 gsm to give a spread of options on resilienceand performance to meet all budgets.

The company offers more than 40 standard colours across a wide range ofconstructions and aims cover the widest range of installations in commercial,hospitality, healthcare and education environments.

T 01623 481221 www.tapibel.be


Interfloor is a British success story with an excellent trackrecord of growing its business abroad. The company alreadyhas customers in more than 70 countries but Domotex is anexcellent opportunity to increase that exposure and thecompany is concentrating on high growth markets such asChina and South East Asia and has had particular success inthe Middle East recently.

As the largest British-owned underlay manufacturer (andEurope’s only manufacturer of gripper - under its Gripperrodsoperation), Interfloor has been meticulous in building itsbrands and the investment is paying off. Independent researchin 2011 showed their brands such as Duralay and Tredairewere the best recognised in the business.

Market share is one issue, simply getting more consumers tobuy underlay when they replace their carpet is another andInterfloor sees excellent opportunities to continue its growth.

T 01706 238 810 www.interfloor.com

DOMOTEX 2012

Balterio scored a hatrick in Hannover with the launchof three new products that looked exactly right for the UKmarket. The stars of the show were two new laminateranges with ‘3-D wood effect’ - a clever combination ofdesign, registered embossed and soft-matt finishing and anextra hint of Balterio’s chrome highlighting technology togive the decors a superb realism.

This approach has been introduced into the newExperience Plus V-groove and the large plank Infinity range(pictured left) - both of which are also available with thecompany’s clever locking clip click system for easyinstallation with maximum stability.

The third new launch was the Dolce collection, the firstentry-level laminate to to offer deep registered embossedfinishing on a 7mm plank. The new products will beavailable in April and May.

T +32 (0)56 62 80 81 www.balterio.com


adore now has “everything in place to give a first classservice and an unrivalled range of products,” says Paul Brady,CEO Europe, who is presiding over one the most eagerlyawaited launches in the history of LVT.

Rolling out to UK retailers now through Headlam’s HomeFoundations distribution, adore floors are offering 20 decorsin the introductory range with class leading features includingthe unique Unilin click technology for easy installation and a25-year residential warranty built on superb productiontechnology and manufacturing standards.

The technology is impressive, including a micro-ceramic wearlayer, a nano-silver anti-microbial layer and 75% recycledmaterial content but it’s the decors that will impress theconsumer most with a well researched, thought-through set ofdecors that will ensure appeal.

T 01785 711031 www.adorefloors.com


F Ball are selling one of the most highly prized assets in the industry - time!The launch of the company’s new Fast Track 30 underlayment which dries in 30minutes and will take a floorcovering 45 minutes later has found an importantniche in the market.

“The launch of Fast Track 30 has gone very well,” says F Ball’s Richard Harris.“We’ve taken a lead with a product that an installer knows he can rely on whentime is tight.” The technology means time critical installations like retail andhealthcare can be managed efficiently and the requirement to re-visit a site thefollowing day can often be removed.

Meanwhile, F. Ball is keeping an eye on its export business with the launch of amulti-lingual 10 litre pack - a lighter size preferred in Europe.

T 01538 361 633 www.f-ball.co.uk

TAT Carpet is one of Turkey’s top manufacturers with avertically integrated operation from producing yarn through tofinished carpet products and for the last two years has beenconcentrating on building its presence in European markets.

Close attention to sophisticated, on-trend design and exemplarylevels of customer service are the hallmarks of this company thatexpects to become a major force in the UK this year.

Launched at Domotex were 14 new range of heatset and frieze wiltons including subtle, monochrome designs in moderncolourways plus a range of 8 hand carved carpets with unique styling.

T +90 342 337 5050 www.tatcarpet.com

Carpenter is one of the worlds largestproducers of PU underlay and Domotex is anopportunity to extend its international reachfrom a comprehensive product base that hasseen a programme of major development overthe past three years.

The product portfolio now includes 10 optionsacross the domestic and contract markets togive a complete response to the full range ofinstallation requirements.

The lightweight, durable underlays are madefrom recycled materials in one of Carpenter’s19 plants worldwide and the underlays arethemselves fully recyclable.

T 01457 861141 www.carpenter.ltd.uk



DOMOTEX 2012A calm confidence in a noisy worldWools of New Zealand understand the enduring appeal of quality

Wools of New Zealand have done what you dowhen your product starts getting expensive. They demonstrate its value.Prices for natural fibre in New Zealand have shown the relentless risecharacterised elsewhere in the world wool market but the response of theWools of New Zealand people has been to trade up - using professionalmessaging and marketing to place their product at a premium to the sector.

WNZ have picked partners who are uncompromising about quality and whosereputation in the sector is unchallenged - in the UK this is partners likeBrockway, Brontë, Ryalux, Westex, Ulster and, most recently, Flock.

Then they add in class-leading support from a UK-based design team led byJoanna Ramsden who understands interiors trends ahead of the curve and caninnovate yarn and manufacturing methods to create original products.

And finally they add some icing on the cake with their niche Laneveprogramme which delivers the very highest standard wool of uncompromisingquality which is traceable to the precise flock from which it came.

The major marketing initiative at Wools of New Zealand coincided with thestart of the downturn in the European market and the relentless increase inwool prices. Ironically, the timing proved fortunate as the premium brandapproach played well to the one segment of the consumer market that appearsto have been the most resilient in recent months - the high end carpet sector.

The organisation provides a highly professional, concerted marketing campaignwhich is well resourced and applied consistently in-store, online and inadvertising, promoting New Zealand wool as ‘nature’s miracle fibre’ . The keywool benefits are highlighted under the banners of Beauty, Health, Integrity andComfort.

“We know the product is good but our real secret is the close workingrelationship with our partners,” says WNZ’s Steven Parsons. “We pick partnerswho have a proven commitment to quality and we listen to what they need tomaximise the success of their business.

“We have ensured we have a consistent message to the market that is aboutquality and value and we’ve not been distracted in delivering that messagedespite the changes that have been going on around us in the marketplace.”

A centrepiece of the campaign is the Laneve programme which, while it isunashamedly niche, sets the highest credentials for wool quality anywhere inthe world. WNZ selects the very best wool growers and then separates theirclip into a traceable supply chain that can be monitored to the point where thedomestic consumer receives a certificate which identifies the precise flock fromwhich their new carpet’s fibre has come.

See our other Domotex reviews for more details of these WNZ partners.

“We pick partners who have a proven commitmentto quality and we listen to what they need tomaximise the success of their business.”

The stand carpet was designed and coloured by the Wools of New Zealand creative team. The yarn was supplied by Danspin and Brockway was invited to tuft thecarpet using 100% Laneve™ wool. The product received numerous compliments due to itseye-catching design and its superb quality. The unique fleck created with a stipple yarn is anew take on the stripe trend and another example of how Wools of New Zealand areleading the way.



Homing instinct

“When people reckon to stay in their homes, and maybe spend more leisure timein their homes instead of going out or going away, they will take a more personallook at their interiors rather than just grabbing today’s trend,” she says.

The comfort trend has reflected itself in heritage, natural and earthy tones butwith accented colours to express individuality - co-ordinated ranges have astrong part to play in this scenario. The English country garden feel is part ofthis homely approach.

Tweeds, stippled and heathered textures have gained popularity for the samereason and consumers are increasingly interested in texture - and in exploringmixed textures in the same setting.

Joanna says the colour palette has narrowed in the last year with softer coloursbut strong warm tones are still in vogue. Jade, orange and turquoise areprominent accent colours and lime green has continued to do well.

In the softer tones, chalky colours are doing well and an increasing sophisticatedrange of grey tones across the spectrum is being seen already in carpet ranges.

The recent fashion for bling has passed quickly but what Joanna calls‘sophisticated bling’ is popular, expressed in more subtle, creative ways with theincreasing use of metallic elements in carpet yarn and especially rugs anindicator of this style.

Patterns have been getting bigger and brighter in some sectors while patchworkemerges as a popular current trend but the main story remains stripes withinnovation still introducing new designs and colorways to what has remained abuoyant trend. “None of us thought stripes would last this long,” said Joanna, “but while there remains an appetite, designers will continue to innovate in this area.”

When your head is spinning in an uncertain world, home is where the heart isand old-fashioned values of comfort and security are reflected in interiorsfashion trends.

Creative Services Manager at Wools of New Zealand, Joanna Ramsden isrecognised as one of Europe’s leading carpet stylist and she monitors trendsfrom catwalk fashions to home furnishings to anticipate trends that willultimately find their way through to the floor.

“There is a definite desire for comfort colours and a warm, secure feeling athome,” says Joanna. “This is partly because people feel the need for a little morecalm and comfort in difficult times and partly because people are investingmore in their homes - seeing them as less transient than they would have donefive years ago,”

Leading stylist and colourist Joanna Ramsden of Wools of New Zealand takes us around Domotex fora glimpse of what’s coming in colour and design.

“There is a definite desire forcomfort colours and a warm,

secure feeling at home”

Brockway continues to develop its ‘designer’ credentials andmade a major impact on the Wools of New Zealand stand atDomotex with a stunning stripe and matching random fleck madeespecially for the show but which will surely become a commercialsuccess for the company.

From the success of Vogue and then the Designer Collection,Brockway has built of its reputation for high end design and qualityand report that this segment of the market has been bearing up wellin the recession.

The latest development is a move into bespoke colours with theacquisition of pass machine technology to dye yarn to order andBrockway will be offering this service for Laneve, the very highestquality, traceable yarns from Wools of New Zealand.

T 01562 824737 www.brockway.co.uk

Domotex 2013 will be held in Hannover between January 14 and 17next year with other worldwide events including Domotex Asia (Shanghai,March 27-29), Domotex Russia (September 26-28) and Domotex MiddleEast (Istanbul, November 8-12).

www.domotex.de

Joanna Ramsden heads thecreative team which includes twofully trained textile designers atWONZ’s UK headquarters inIlkley, West Yorkshire.


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News

Harrogate strides ahead

Harrogate is getting set to host the UK’s only national floor show in September with a new look, new ideas and astrong commitment from the trade to show their latest launches at the revitalised event.

Show director Wendy Adams has been talking to past exhibitors and those companies showing in Hannover and theNEC in recent weeks. “We have attracted interest from new companies while the existing clients were impressed withour new look sales material and many have re-confirmed space for the 2012 show. Contracts have been sent outunder the new company name for over 60% of the hall space which is great start,” she said.

Talking to The Stocklists at Domotex, Richard Harris of F Ball commented: “Hannover is an incredible showcase forEuropean flooring but the Harrogate event is the UK’s only major opportunity for networking in our industry and weare looking forward to another successful show later this year.”

Wendy is trying out a host of new ideas on exhibitors to further improve the event and has asked anyone with theirown ideas and suggestions for seminars to email event manager Georgia Pick at [email protected]

T +44 (0)1423 779967 www.theflooringshow.com

EXHIBITOR LISTABINGDON FLOORINGANBO INTERNATIONALARDEXARS COLORSASSOCIATED WEAVERSBALL & YOUNGBIG FLOORINGBMKBRONTE CARPETSCFACFRCAVALIOCENTRAL FLOORINGCOMPLETE STAIRMAKEOVERCOMPUTERS FOR FLOORINGCONDORCFJ

CORMARCROWN FLOORSDEMARTDIKATEXDISTINCTIVE FLOORSDSIEASYLAYEDEL TELENZOEXAKT TOOLSF BALL & COFELLS CARPETSFITAFLOOR TRAINTHE FLOORING GUILDFLOORING MAGAZINEFURLONG FLOORINGF & X CARPETGASKELL WOOL RICH

GEORGIAN CARPETSH & V CARPETHADFIELDSHALDON THOMSONHANDMADE CARPETSHBS FLOOR TRADEIDEALINTERIORS MONTHLYJANSERKERSAINT COBB LTDKINGSMEAD CARPETSKJC CARPETSLANOLIFESTYLE FLOORSM TRIMMANX CARPETSMASTERCRAFT RUGSMASTERPIECE SYSTEMS

MAYFIELD CARPETSMELROSE TEXTILESMERCADOMOHAWKMORLEYSMR TOMKINSONNICFNOVOSTRAT LTDORIGIN REDORIENTAL WEAVERSPENTHOUSE CARPETSPHIL BROUGH SALESPLANTATION RUGSPRIMATECHRAMA CARPETS LTDREGENCY CARPETSRHYS DAVIESSAIF CARPETS

SPOTNAILSSTAIRRODS (UK) LTDSTROOLMOUNTSUPER CLICKTAT CARPETS THE FLOORING GUILDTHE STOCKLISTSTOMORROWS FLOORINGUNIFLOORUNIVERSAL MOULDINGSV4 WOODFLOORINGVORWERKWAGNERWEST RIDING FELTSWILKIES CARPETSWLDWOOLSAFE


StocklistsThe

Classified

StocklistsThe

ClassifiedSITUATIONS VACANT

FOR SALE

AGENTS REQUIREDSimply Rugs have been supplying Carpet and FurnitureRetailers for 20 years. We require successful agents to promoteour range of heatset and wool rugs in territories nationwide,including Home Counties, London, East/West Midlands, NorthEast and other areas. We offer high rates of commission.

For more info, please contact Nick Clinch on 01264 352218 oremail [email protected]


Launching in February 2012 as part of the LAS Group; we know that Claritas will surpass all customer

expectations and deliver significant benefits through our cutting-edge approach to flooring and

non-electrical claims management.

To support our growth plans and immediate expansion requirements, we require forward thinking,

ambitious general Contents Validation Specialists and Claims Professionals to carry out the following roles:

Operations Managers (Nationwide)

Technical Contents Manager (Birmingham)

Contents and Flooring Inspectors (Nationwide)

Technical Claim Handlers (Birmingham)We are a creative, dynamic business and are highly motivated by a desire to change the face of

contents management. We believe in independent thinking and personal responsibility and are not

fanatically driven by targets and objectives.

If you believe you have the ability to approach claims handling in a different way, we want to hear from you.

Forward your CV, including current remuneration details, to [email protected]. No Agencies.

RevolutionisingContents Validation

The Right Decision – By The Right Resource – At The Right Time – For The Right Reason

H&V Carpetsmanufacturer of tufted

carpets, based inBelgium are looking foran independent agentfor the Wales area.

Kindly contact us at0032 475 71 08 69 Johny Peetersor 07813 714 498 Paul Hugo

email [email protected]

H & V Carpets Zuidkaai 8, Zone 6B 8770 IngelmunsterTel 00 32 51 320 543 Fax 00 32 51 320 573

Advertise here!Call Diane Martin on 01482 659396

the stocklists - february 2012

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