the stick sales primer
TRANSCRIPT
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The Stick (STK29112) is a state‐of‐the art telephone line sharing device that screens and
automatically routes all voice, fax, and modem calls to the right equipment every time ‐‐‐ eliminating the need for costly dedicated phone lines. Also known as a fax switch, call processor, call router,
call director, line concentrator/consolidator.
Why is this solution important? • Eliminates costly dedicated phone lines, saves the end‐user money! • Highly flexible programming and a rich feature set make this unit adaptable to
a wide range of working environments, industries, and applications. • Profitable add‐on sales for installer, dealer; 3 month ROI for end‐user • Overcomes customer objections to phone line installations for service equipment
Selling Overview________________________________________________________________________________________ Targeting the right prospect: Anyone (organization) who pays for a dedicated phone line but uses it only minutes a day or a few times a week is the ideal candidate. The scope of potential customers is wide, from SOHO to Fortune 500 to the Federal Government; domestic or international.
Conversation Door Openers: (Also refer to Popular Applications)
For Endusers • Do you use a fax? Do you use a fax switch (line‐sharing device) currently? • Do you pay for dedicated phone lines you only use minutes a day? • Do you use dial up modems for: Polling? HVAC/Energy management? Remote equipment access? • Are you looking for an easy way to cut your monthly telecom costs?
UPSELL Opportunity! The Stick Lock Box (STKLKBX) secures device jacks in a tamperproof,
heavy duty mounting bracket.
Operation The Stick works on a standard analog phone line and answers inbound calls at the first sign of ring voltage. After The Stick goes off‐hook, it immediately screens for fax and touchtone transfer codes. During this brief processing period, a bell spec “ring back” is issued out to the calling party. Once a transfer command is received, the call is routed to the corresponding port. In the absence of fax/transfer codes, the call is defaulted to the voice ports. Outbound calls are processed in the normal fashion with barge‐in protection. The Stick is programmed by touch tones from a phone key pad. Features ‐ Extremely flexible touchtone programming; No drivers or software to install ‐ Caller ID and DSL compatible; RoHS Compliant ‐ Broad compatibility with telephony equipment and Telco services ‐ Barge‐in protection; Non‐volatile programming; Auto fax detect ‐ No loss of data throughput speed …invisible to call transaction ‐ Toll free, factory direct tech support with remote programming and diagnostics Benefits ‐ Saves Money By Eliminating Dedicated Phone Lines! ‐ Add equipment without adding lines ‐ ROI within 3 months (Based on national average $50/mo per phone line and MSRP/unit) Popular Applications POS System Integration І Out‐of‐Band Network Management І Modem Polling І Fuel Tank Monitoring І Energy Management І Automated Meter Reading І Small/Home Office І Service Port Access І Utility Equipment Maintenance _______________________________________________________________________________ Mfr Part# STK29112 І MSRP $149 H2.4” x L8.15” x W1.4” І Ship Weight 3lbs./ea І Master Pack 20 Units One Year Warranty Manufactured by:
122 Dewey Drive Nicholasville, KY 40356 800.535.4651: Sales and Tech Support 859.885.6619: Fax www.multilink.net sales@multilink.net