The Steve Jobs Inspired Hack to Productivity

Unlimited SuccessEmpowering Greatness In Everyone

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“Deciding what not to do is as important as deciding what to do.”

“That’s been one of my mantras focus and simplicity. Simple can

be harder than complex; you have to work hard to get your thinking

clean to make it simple.”

- Steve Jobs

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Do you know Steve Jobs biggest “secret” to building the corporate juggernaut we know as Apple? (yes, even after he was fired from his own company!)

It’s the same “secret” that every successful business, every successful entrepreneur, in fact every single person who wants to earn more money and do more in the world, uses.

“And why do I use the word “secret” in quotations like that?”Well, because it’s only really a secret outside of the brightest minds and most powerful influencers in the world. For those who study the best business leaders in the world, and put their learnings into practice, it’s not such a big “secret”!

You see, Steve Jobs knew it. Every successful business person who’s had to struggle and pull from the ground up knows it. And everyone who struggles to grow, and earn more money, ignores it.

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So what is this secret?It’s the powerful combination of leverage, systems, and IGAs.

And I’ll guarantee you one thing now, before we move on…

This is NOT simply delegation, hiring staff, or lessons from “productivity 101”.

This is much, much more powerful. And I’m going to show you why as you continue reading.

So what does this really mean then - leverage, systems, and IGAs?Well you’ve probably heard of systems before. Nearly everyone uses them every day. Like the “system” you’ve learnt which gives you the knowledge to use the device on which you’re reading this report right now. That’s a system you could easily teach someone else to use, at least the basics right?

But what I mean by systems is something a little different.

And as for the other two, “leverage” and “IGAs”? Let me explain…

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Leverage 1st, Manage 2nd, Do 3rdIf you’ve never heard the term before (that is, used in the context I’m about to show you) then leverage is simply the concept of using other people’s time, skills, and resources to give you back YOUR time. Time which you would otherwise have to spend yourself, doing one thing, which would prevent you from doing something else.

Of course, we all know the value of spending our time wisely.

But something many of us don’t do enough of is invest a little in order to spend our time better.

No, I’m not talking about stocks and shares “investing”, I’m talking about investing in leverage.

Just like a young family might “leverage” the services of a babysitter to get a couple of hours of an evening to themselves

Ok sure, that’s a really basic example, but essentially that’s the concept of leverage.

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In fact, let me show you what’s really happening there:

• Mum and dad want, say 3 hours of quality evening time to themselves. No interruptions. And it’s safe to say that after a long week, that 3 hours is worth a LOT to them. It could mean a romantic evening out, relaxing at a spa, going to the gym together, or working on growing their business to one day pay for their children’s education…

• Now, to get that quality time, mum and dad know they can pay a good, reliable babysitter just £10 per hour. And finding one isn’t exactly difficult. No training involved, other than exchanging emergency mobile numbers and showing the sitter around the house for 10 minutes. Great.

The result? The family get much more value and benefit from the exchange than the £30 they paid for it. They get their Time back. To do with as they wish.

However… leverage, and how far you can take this concept, goes far beyond this.

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Especially when business owners, entrepreneurs, and experts with specialist skills want to free up more of their own time – doing less “leveragable” tasks, and more of the work that really brings in the money.

So if there were other ways that mum and dad could buy back more of their time so easily and cheaply, they’d probably want to leverage them too… right? Well, they can…And this is how leverage scales up - I’ve put some easy examples together later in this report which anyone can take advantage of, so keep reading.

Now, the real power of this concept is realised when you use systems to free up as much time as you want, and then re-invest that newly leveraged time into your IGAs.

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I’ll show you exactly what that is and how amazing your results can be soon, and you’re really going to like what I have to show you.

For now, take a quick mental snapshot of this model:

System + Leverage + IGa = Money / Time / results

Money / Time / results

That’s what we all want more of, and I’m going to show you how this concept gets you there.

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and, as you can see, it’s not just about money. This concept creates more of the most valuable commodity for you - Time.

Ok, first, let’s break down each part of this model so you can see how easy it is to apply it in whatever job, business, or endeavour you’re currently pursuing.

Why “Leverage”?At its most powerful, leverage allows you to get more done with less of your time. It’s a concept that anyone can use, every day, in nearly every activity that requires YOU being involved.

• If you work from home or you’re in employment, and are struggling to find hours for yourself by juggling 101 things on your to-do list , leverage will free up time for you to earn more money. It’ll even give you enough time to start a business.

• If you’re the owner of a small business or self-employed and you want to G-R-O-W (you’re either growing or dying) leverage will help you get OUT of your business so that you can work ON your business.

“In a moment, I’ll show you just how much time leverage will create for you – you might be surprised”

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What Is Leverage?As I’ve mentioned, it’s basically using (and yes, paying for) other people’s time to help you get more done.

Even at the simplest level, leverage is very powerful - Think of it like this;

Imagine you currently work full time, you’re busy every hour of the day (including some of the hours you’re meant to be using for sleep!) and you’re earning enough to survive. Someone contacts you and offers £50 per hour to do a job in your spare time.

Great! But…You don’t have any spare time! You’ve got a list of jobs to do:1. clean the house2. wash the car3. pick up your dry cleaning4. do your weekly shopping5. answer emails for your ebay ads6. sort out your weekly accounts records

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The never ending list of “things that need doing but don’t earn you any more money”.

Worse, the same tedious-but-necessary jobs that are stopping you from having the “free time” to earn more.

Now let’s say each of those to-do list tasks take about an hour every week.

And let’s suggest that you hire someone to do those tasks for you every week, at £10 per hour.

And, with those 6 hours now “free”, you can say “Yes!” to doing that £50 per hour job in your spare time.

So for every 1 hour to-do list task that you outsource (or “leverage out”) for £10 per hour, you can earn £50 back.

Do that for all 6 tasks on your list…(Spend: £10 x 6 = £60)(earn: £50 x 6 = £300)…and you’ve netted an extra: £240 per week!

You’ve earned more, and all the tasks on your list got done. All you had to do was decide to leverage.

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Now imagine how this same basic principle would scale up in a small business that’s earning just 5 or 6 figures per year.

• It’s the hiring of personal assistants

• It’s the hiring of sales teams

• It’s the hiring of logistics personnel

• It’s the hiring of administrators

• It’s the outsourcing of IT and telecoms

It’s surrounding yourself with people who can help you, your income, and your business grow!When should you leverage?

So when should you introduce Leverage and Systems into your everyday life? Whether your everyday life is working for someone else, working for yourself, or owning a business…

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The simple rule of thumb is this:

• The instant your routine ‘admin’ tasks (i.e. checking emails, answering phones, book-keeping, deliveries, collections… take more of YOUR time than YOU spend on Income Generating Activity.

That’s when it’s time to Leverage and Systemise – It’s the fastest route to earning more money.For some individuals and business owners, that “instant” occurred a long time ago! Fortunately, it’s never too late to start leveraging and earning more money.

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How to leverage?There are two basic levels of leverage:

• Lower level leverage activities: Tasks that you and many other people can do, which can be paid for on a semi-regular or irregular basis. Essentially, as-and-when you need the help – the types of tasks you’d find help for in the Yellow Pages.

Tasks you can simply outsource and leave on auto-pilot. Generally lower cost, and where most people start leveraging-out.

• higher level leverage activities: Tasks which require more specific skills or specific procedures to be followed in order to achieve the result you want. These would typically be tasks you’d hire for on a longer term basis, which might require you to offer some level of training.

Tasks you would be more selective about hiring for, systemise **, and for which you would manage or oversee (without having to get too involved). Generally higher cost but better reward to you.

For lower level leverage activities, you can mostly set-and-forget. Hire a cleaner, they’ll know how to clean. Aside from occasionally checking the quality of work, you won’t need to get involved.

For higher level leverage activities, the biggest challenge many people face is: Getting someone else to do the task for them – and getting them to do it well!

** This is where the combined power of LEVERAGE and SYSTEMS really allows your growth and money-earning potential to skyrocket. I’ll cover systems in a moment – this takes the concept of leverage to the next level.

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Examples of Leverage & Time-Creation

Total £80 8 hours (worth £x how much?)

What are Systems?Ok, think back to the example of the family and the babysitter. No system was needed there, other than a few basic instructions.For most basic services like that, the person you’re hiring brings with them all the necessary skills they’ll need. And, the ability to improvise and adapt their skills to handle the situation without YOU needing to get involved.

To move beyond the leverage and reward of basic services, you simply create systems before hiring.

A system is simply investing your time once to teach someone to do a job exactly how you would do it yourself, to your standard, in order to achieve your desired result every time.

Task to Be Cost Per Hour Per Week Your Time Saved Leveraged

Hire Domestic £10 1 Hour Cleaner

Hire Domestic £10 1 Hour Gardener

Hire Virtual PA £10 1 Hour For Basic Admin

Hire Book Keeper £10 1 Hour

Phone Enquiries £10 2 Hour

Purchasing £10 2 Hour

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And that can cover ANY activity:

• creating delightful customer service

• achieving competitive delivery times

• making the right purchases, from the right suppliers, at the right prices

All it takes is creating a system (as simple as a short guide) that teaches another person, step-by-step, how to achieve the result. The way you’d like it.

Every business that wants to grow, from sole-traders, to corner shops, to national franchises, has to create systems.Again, to know what to create systems for, plan out or write down every task and activity you currently do in your working week. Assess that list of tasks, and look for tasks which require someone to do them, but don’t necessarily require YOU to do them.

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If you can talk someone through how to complete a task, step-by-step, then you can write those steps down. And, once you’ve done that, you’ve created a system document for that task.

Now you can start looking for someone to do that task – meaning you can claim back that time.And now that I’ve explained how to free up some of your time, I’m going to reveal the real and most powerful reason for using systems and leverage.

Define Your IGAs (Income Generating Activities)

Freeing up time through the concept of Leverage and Systems is the first necessary step you need to take if you wish to grow your income and your business.

The second, even bigger concept you must focus on is increasing the time you spend on Income Generating Activities.

Defining your Income Generating Activities is how you decide where in your business activities to re-invest the time you’ve just opened up.

If you don’t, you’ll only ever be spending more and more time working IN your business. For most people that means either running around like crazy to get every little job done, or waiting nervously by the phone for your next potential customer to call you. It’s often one end of that scale or the other, and you don’t want to be at either!

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Consider this:• A sales person who spends most of her day on the phone, and only earns commission for everything she sells on the phone, wants to spend as much time selling on the phone as possible. That’s her primary IGa.

For her, spending time doing the necessary sales admin, emailing, follow-up, and reporting takes her further away from selling on the phone. Even though all those other tasks must be done to ensure the sale ultimately goes through.

• Similarly, for a small business owner who sells sports equipment online; setting up the delivery arrangement, parcel tracking and delivery payment for every item to be shipped to every customer (basic logistics) might be a crucial part of his service.

But that small business owner is never going to have the time to work ON his business (finding ways to grow and bring in more customers – more money) by doing all that himself. he’s helping his business survive, but not helping it grow. He’s not focusing on his primary IGA – That might be bringing more customers to his website, or converting more website visitors to buyers.

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Working IN your business: Doing all or too much yourselfWorking ON your business: Leveraging-out and focusing on what YOU do best to build your business

To really grow your business, your income, and your results, you need to spend less time on non-IGA tasks (tasks you could leverage out), and focus more time on IGAs which will bring in more money.

So how do you define your IGAs?

Well, first let’s take a look at your job, business, or venture – whatever you want to work on growing. It’s likely that you can pick out 5 to 8 key results areas or measurements, and its also likely that up to 80% of your direct “bottom-line” results come from the top 2 measurements.

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For many traditional business, those top two key results areas will be: (most commonly measured monthly)

• Revenue

• Customer Database Size

• Lead Generation

• Sales Conversion

• Product Development

• Customer Service Performance

Some good strategic thinking is needed here. For example, it might seem obvious that growing revenue month-by-month is the most important, however focusing more on sales conversion might be the hinge that swings open the biggest door for you; it could mean getting more paying customers on to your database without you having to spend more than you currently do on marketing.

Once you’ve determined and prioritised your highest IGAs, you’ll know where to focus any extra available time that you can create using Leverage and Systems.

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Putting This All TogetherSo you’ve read through to the end, and maybe you’ve got some questions about what you’ve read?

Maybe you’d like to see some examples of start-ups, fledgling entrepreneurs, and small businesses who’ve put this concept into action and got real results?

Or would you like to see more examples of simple income-growth systems modelled on the greatest minds in the business world?

Ok, here’s what I’ve arranged for you…

In just a few days’ time I’m going to be running the biggest online video training that I’ve ever created, LIVE, to the Unlimited Success community and, as an extra than you for taking a copy of this report, I’m going to give YOU access to it.

I’m going to show you some real working examples of what we’ve covered in this report about leverage and growing your income by focusing on your Income Generating Activities, plus I’ll introduce you to a host of domestic and business-focused outsourcing resources, so you can walk away knowing exactly how to start claiming back your time.

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I’m also going to show you the three other business and wealth-creation systems that we teach here at Unlimited Success, which form the pillars of our Wealth Breakthrough model.

This is really going to open your mind up to the possibilities and opportunities you have access to right now; based on behaviour modelling of the most successful entrepreneurs and business leaders around the world.

I’ll only be running this once, and it won’t be recorded, so I suggest grabbing the access link now even if you’re not sure you can join me.If you haven’t already, you can grab your free access link here in just a few seconds:

Full details here.