Bob BakerSenior Director, SAP Ariba

With host Andrew BrustMarket Strategy Advisor, Io-TahoeCEO, Blue Badge Insights

The state of the analytics union, with an industry veteran

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Speaker bios

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Bob Baker• Partner and channel marketing/operations specialist• Prior tours at Trifacta, Microsoft (BI, SQL Server)• At SAP, driving ISV ecosystem strategy and

execution

Andrew Brust• Covers Big Data and analytics for ZDNet• Strategy Advisor to Io-Tahoe• Data-focused tech career started in 1985

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Some stuff is “done”

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1. Data warehousing is a known thingThe problem has been solvedGet it built, provide access via BI tools

2. Data Lake technology is getting thereNo longer nascent: HadoopNot yet at full maturity but we’re moving toward itVendors advancing toward Enterprise-level solutions

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The stubborn next frontier

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The problem that isn’t solved

Self-service BI tools

won’t help

Insight from mass

unstructured data

AI, ML come into play There's no end-user SKU/toolset

to help

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• There's a whole set of use cases around unstructured data, especially when it's massive in scale, that aren’t “done”

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Use case: Retail data mashup

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What if you had weather reports well in advance?

Route inventory to those locales

Derive significant revenue as lone supplier

Insight = competitive advantage

Identify ordinarily warm climates that may be due for snow

This is the synergy intersection of OLTP, data warehouse, data lake and AISnow shovel inventory Special data

How can we sell snow shovels in ordinarily

warm climates?

Weather,supply chain,

operational systems,sensor/signal

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Market factors

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Shifts in incumbency

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Old WorldPlatforms were king

Installed base and licenses

Lock-in tough to beat

New WorldHyperscale clouds, data center

points of presence are the kingmakers

Successful applications run anywhere

Multi-cloud/hybrid is attempt to sidestep lock-in

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Center of gravity

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Everyone’s nodding towards the public cloud providers• “Hadoop distros, databases platforms are awesome, as

long as they run on my cloud”• SAP Cloud Platform running on AWS and Azure as well as

SAP data centers; beta on GCP.

It’s not so plug-and-play, yet• Customer maturity lacking?• Application integration provides the middle ground

between raw platform and ready-to-run software. Solution providers are critical.

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Gartner Cool Vendor

Io-Tahoe named Cool Vendor in Data Management, 2017Published: 28 April 2017 ID: G00326775

2017

Thank you

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