the state of social media recruiting - presents.lorman.com · the state of social media recruiting...

The State of Social Media Recruiting

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Bill Humbert, RecruiterGuy.com

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Prepared By:Bill Humbert, RecruiterGuy.com

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1

SHRM’S 2017 “Using Social Media For Talent Acquisition”

Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425

84% of respondents use Social Media for Recruiting/9% more

intend to incorporate it

82% of respondents use it for attracting Passive Candidates

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3

What is Social Media Recruiting?

The Definition Varies by Company

1. Some Companies feel posting on LinkedIn Recruiter is Social Media Recruiting – and LinkedIn promotes that feeling.

2. Other Companies feel that LinkedIn is simply a tool, a database

3. Far fewer Companies truly utilize the “Social” in Social Media


What About Facebook,

Twitter, Pinterest,

etc.?

According to the Pew Institute study “Social Media Update 2016” by Shannon Greenwood, Andrew Perrin, and Maeve Duggan, - http://www.pewinternet.org/2016/11/11/social-media-update-2016/

• 79% of online adults (up from 71% in 2014) use Facebook including 79% with College+.

• 80% earning $30K to $49,999 and 75% earning $50K to $74,999

LinkedIn, Pinterest, and Instagram are in a virtual tie, followed by Twitter

4

Perceptions of Social Media Recruiting


EXCITING! BRAND NEW WAY TO SOURCE CANDIDATES!

WAIT! RECOGNITION OF WORK REQUIRED

ACCEPTANCE OF NEED FOR ENGAGING CANDIDATES

Easy Button?


5

Role of Social Media Recruiting?

Does your company confuse Sourcing with Recruiting?

When does Social Media Recruiting return to the “Traditional” Recruitment Process?

What is Your View?

1. Social Media Recruiting is:

a. The entire Recruiting Process

b. Used only for Sourcing

c. Used only for Setting Interviews

d. Used for Interview Feedback

e. Used to Engage Candidates

f. Used for Extending Offers

g. All of the above

h. Answers b and e


6

What Do Skiing and Talent Attraction Have in Common?

Executing the Fundamentals Creates a Successful Run


Recruiting is a Sales Process


Sales Process Recruiting Process

1) Identify Need New/Replacement Position

2) Create Solution Job Description

3) Source potential clients Source candidates

4) Needs Analysis Interview/Selection

5) Proposal Candidate Offer

6)Due Diligence References, Background/Drug

7) Cost negotiation Compensation negotiation

8) Close Close Candidate

9) Delivery of Product Candidate start date

10) Product Training Candidate Onboarding

11) Retaining Clients Retaining Employees

7

Where Does Social Media Belong?

Within the Recruiting Is Sales process –

Employer Branding is Number 1

Sourcing is Number 2

Staying in contact is a very important Number 3 - Engaging the Candidate


Important Roles for

Social Media

• Recruitment Marketing and Employer Branding

• Announcing Sourcing Events – Open Houses, Participation at Career Fairs, College/University Campus Visits

• Company News of Interest to Candidates

• Candidate Engagement


8

Decisions Required Prior to Social

Media Recruitment

Implementation

• How does Social Media Recruiting fit into your Recruitment Strategy?

• How much money can your company commit to Social Media Recruiting?

• Percentage of time for staff recruiters?

• When and how do you disengage with unqualified candidates?

• Metrics?

• Legal Impacts? According to SHRM, 36% of Organizations Disqualified Candidates Based on Social Media Public Profiles


Budget?

Post and Pray?

OR

Post and Prey?


9

Candidate Engagement

When do you engage candidates using social media?

How do you leverage Social Media engagement?

When And How do you disengage with a candidate who is unqualified?


What Is Your Company’s

Recruiting Weak Link?

Instead of #TalentAttraction, does your Current Corporate Website Drive Top Talent Away?

Do you regularly Measure the Candidate Experience?

The Best Social Media Experience Cannot Top a Bad Experience in the Balance of the Recruiting Process!


10

EEOC Applicant Flow Log Implications


What is your company’s definition of a candidate?

How does social media engagement impact that definition?

Social Media Legal

Implications

• What is the impact of Social Media recruiting with protected classes – that may not have easy access to the Internet?

• What is the potential legal impact of looking at someone’s Facebook, Pinterest, Instagram or other social accounts to make a negative determination on their candidacy?

• What happens when a person from a protected class that your company engaged, is not qualified but believes they are?


11

Social Media and Offers?

How do you handle candidates who want to handle compensation negotiation through Social Media?

Importance of understanding how Candidate handles Negotiations


Who uses Social Media

Well?

Dell is active with Twitter -https://twitter.com/CareersAtDell and YouTube (1 to 3 minute videos) to build an Employment Brand -https://www.youtube.com/user/DellCareers

The Big 4 Accounting firms tend to utilize Facebook for their Social Media Focus. PwCUSCareers has 61,737 followers - https://www.facebook.com/PwCUSCareers/

Disney had 132,000 Twitter Followers! https://twitter.com/TWDCjobs - Appears to have abandoned Twitter for Recruiting in 2016


12

Social Media Tools


Where is Your Company active on Social Media?

• LinkedIn

• Twitter

• YouTube

• Pinterest

• Instagram

• Combination of some of the above

• All of the above

#Recruiting

#Recruiting

#jobsearch

#Recruitment#careers

#Jobseeker

#jobhunting

#TalentAttraction

#TalentAcquisition

#jobs

#interviews

#sourcing

#resume

#ParkCity

#Candidates

13

#Followers

• Requires Consistent New Effort

• Requires New, Interesting Content

• Requires Engagement with Engaged Followers

• Requires Regular Posts When Followers Expect Them –i.e. Tuesdays at Noon Eastern

• Ask Followers to Share Posts


What percentage of Hires at Your

Company are from Social Media?

Have you created the Metrics?

1. Less than 10%

2. 25%

3. 50%

4. 75%

5. 100%

6. None


14

What are the Next Steps to Improve

Social Media Recruiting?

1. Understand your current Social Media Recruitment state

A. What is working well? Keep developing it

B. What needs Improvement? Why? How to Improve

C. What other Social Media Recruitment opportunities are available?

2) Work on one new application at a time to fine-tune it

3) Measure the results


Cost of Social Media

Recruiting?

Time

TIME

TIME!


15

Don’t Be a One Source is All, Company

Recruitment Sourcing is changing daily.

Facebook, LinkedIn, Twitter will be replaced much as Monster and CareerBuilder have been replaced.

Source where your candidates live – in some cases literally.


Join the Revolution in Recruitment!


Look Learn

Listen Lead

16

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the state of social media recruiting - presents.lorman.com · the state of social media recruiting...

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