the state of product management in india - confianzys pm survey 2012

Confianzys Consulting Pvt Ltd

The State of Product Management in India 2012

Objective of the Survey:

Understand and improve Product Management Ecosystem in India

Help address the practical challenges (both internal and external) faced by Product Management practitioners

How are Product Managers equipping themselves on the road to product success

Sample Size: Survey sent to 200+ Product Managers 100 responded (Qualitative and Quantitative data)

Data Analysis

Product Managers involved in New Product Launch:

Insight: Most of the Product Managers have taken part in product conceptualization, building and launching of products

86.79%

13.21%

Product Launch

YesNo

Source: www.confianzys.com

Product Manager’s Launch Success

Insight: Many of the product managers feel that their recently launched product could have been more successful in the market. This may be accounted to many external / internal challenges and the nascent stage of Product Management in India

0%5%

10%15%20%25%30%35%40%45%50%

Highly Successful Successful Can be better Not yet launched

15.09%

26.42%

45.28%

13.21%

Product Success


Product Manager’s Contribution

Insight: Product Mangers in India are beginning to spend more time on defining the right problems rather than rushing to wrong solutions/products.

0%

10%

20%

30%

40%

50%

Business Case Market Requirements

Market Plan Product Road Map

Others

25.24% 26.21%22.33% 21.36%

4.85%

Key Deliverables


Product Management function in the Organization

Insight: Few companies assign product management as a corporate function, indicating that companies are yet to give product management a key role and treat it as a separate entity that communicates directly with other teams.

0%

10%

20%

30%

40%

50%

Corporate Function

Marketing Engineering Others

32%

43%

19%

6%

Product Management resides in


Key Roadblocks - Internal

Insight: Role definition and implementation as well as knowledge related challenges were the top internal challenges faced by most Product Managers. This indicates that the increase in the awareness of what PM’s role in the organization is a must.

0%

10%

20%

30%

40%

50%

11%12% 16% 13%

17%

9%

22%

1%

Top Internal Challenges


Key Roadblocks - External

Insights: Most respondents felt conducting Market Research, validating Market opportunities and articulating Market Needs & prioritizing Customer needs were the external challenges faced by them.

0%

10%

20%

30%

40%

50%

16% 17% 15%10%

22%

11% 8%

1%

Top External Challenges


Market-Centric Measures Adopted

With more emphasis given to market driven methodology, tools, skills and structured PM processes to overcome challenges, this indicate the need for PM training in the Indian market. Given that many product managers move into the space from engineering, there is value in learning to become market-centric and approach product management in the right way

0%

10%

20%

30%

40%

50%

Market Driven Methodology

Structured PM Processes

Tools Skills Executive Support

Validated Learning

18% 19%

9%

24%

17%

13%

How to overcome the challenges?


Priority “Impact Pillars” for Improvement

Most Product Managers felt that they needed immediate improvements in market opportunity identification, customer needs understanding and process adoption indicating the fact that they wanted to take more responsibilities pertaining to understand the market and the customers

0%

10%

20%

30%

40%

50%

Market Opportunities Examination

Customer Understanding

Process Standardization

Business Value and evangelization

29.67% 28.57%23.08%

18.68%

Areas of Improvement


Scientific Pricing Methodology Adopted

Not having any scientific pricing methodology would be an alarming concern for the product’s success and further roadmaps.

24.53%

75.47%YesNo


Formal Product Performance Review Mechanism

A formal review process for Product Management is institutionalized in many product companies across India. Still a wide spread adoption is yet to be seen


54.72%

45.28%

YesNo

Thank You!!To know more, visit http://www.confianzys.com/blog/index.php/2012/06/27/the-state-of-product-management-in-india-2012/ /

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