the square at broadway place
DESCRIPTION
TRANSCRIPT
Development Team
Michael CoonsMeghan McCoyGreg Rickman
Eduardo Roubik Rojas
December 5, 2011
Agenda
“We’ve owned the building for 100 years, we are just waiting for the market and the right partners.” – Marty Cepkauskas, Director of Real Estate at Hearst Corporation
I. Investment Thesis
II. Property Information
III. Market Analysis
IV. The Square at Broadway Place Program
V. Planning & Entitlements
VI. Financial Analysis
VII. Sales & Marketing
VIII. Conclusions
Investment Thesis
The Square capitalizes on trending revitalization… Extend the eastern boundary of up-and-coming, South Park,
by developing Broadway Place into a vibrant, walkable, mixed-use community
… while mitigating downside risks: Match current demand with Phase 1 now, then introduce
new product in Phases 2 & 3 as the market recovers
Repurpose existing structures and leverage Hearst’s special properties to save on land and loan costs
Property Information
Location
LA LIVE & STAPLES CENTER
SOUTH PARK
LITTLE TOKYO
FINANCIAL DISTRICT
CIVIC CENTER
BUNKER HILL
CHINATOWN
WESTLAKE
PICO - UNIONFASHION DISTRICT
The site is located ½ mile from the intersection of the 110 and I-10 freeways and six blocks from LA Live! in
the South Park neighborhood.
Property Information
Site Layout
5
1
46
2
3
87
1.1101 South Hill Street (“Concrete Warehouse”)
• 88,510SF (27,530SF basement, 1st & 2nd floors, 5,920SF office mezzanine)
• Asking price: $8,500,000
2. 1108 South Hill Street (“Hill Street Site”)• 46,004SF
3. 1101 South Broadway (“Herald Examiner Site”)• Building Total 68,079SF (1st Floor: 28,176SF, 2nd Floor:
33,221SF, 3rd Floor: 5,258SF, 4th Floor: 1,424SF)
4. 120 West 12th Street (“12th Street Site”)• 44,547SF
5. 1108 South Broadway (“Surface Lot 1”)• 5,519SF• Asking price: $725,000
6. 1100 South Broadway (“Case Hotel”)• 107,200SF, 13-stories• Los Angeles Job Corps m-t-m lease• Asking price: $11,800,000
7. 1060 South Broadway (“Flatiron Building”)• 83,600SF, 10-stories• Asking price: $8,500,000
8. 1050 South Broadway (“Surface Lot 2”)• 1.08-acres• Asking price: Accepting offers
GLASS TOWER
SITE
CITY HOUSE & OLYMPIC
OLIVE STREET LOFTS
TRANSAMERICA LOFTS
INDIGO CONDOS
SOUTH PARK TOWERS
Property InformationPast & Current Planned
Projects
NEW YWCA CAMPUS
CLUB MAYAN
BELASCO THEATERAT&T
PARKING
AT&T PARKING
AT&T CENTER
AT&T PARKING
GRAND LOFTS
9th & MAIN
Property Information
Current Neighboring Uses
Market & Site AnalysisEconomic Data & Trends - RETAIL
• 1560 buildings: 21,802,456 GLA.
• Vacancy: 4.4%
• 54,458 SF YTD net absorption
• 34,000 GLA delivered YTD
• Zero under construction
• Downtown cap rates single tenant: mid-6%
• National credit tenants mid/high 5%
Market & Site AnalysisEconomic Data & Trends - MULTIFAMILY
• Surging population and incomes
• Household deleveraging
• Vacancy declined 120bps year over year in 2011 to 4.4%
• Effective rents +0.4% YTD to $1,290 per month, reducing concessions to 13 days of free rent
• Cap rates in low to mid 6% range, larger buildings mid 5% range
Market & Site AnalysisEconomic Data & Trends - OFFICE
• 678 buildings: 9,392,040 RBA.
• Negative net absorption of (269,549SF)
• Zero new deliveries in 2011
• Class-A Cap rates = Low to high 6%
• Class B&C Cap rates = Mid 7%
Market & Site Analysis
Economic Data & Trends - HOTEL
• 77% increase in hotel investment year over year, RevPAR growth of 13%
• $500MM investment to date, strong international interest
• Major convention venue
• JW Marriott & Ritz Carlton fully absorbed in first year
• Average ADR gain 5.7% in 3rd quarter to $157
• Occupancy up 2.1% to high 60% from one year ago
Market & Site Analysis
Product Type Analysis
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 20303.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
Break Even Delivery Analysis for New Construction
Cap Rate MF Cap Rate Off Cap Rate Rt ROC MF ROC Off ROC Rt
Cap R
ate
s
Program
Phase I
• 28,000 ft2 retail• 38,000 ft2 flex office• On-line 2013
• 150 room boutique hotel • 4,000 ft2 restaurant• On-line 2013
• 8,400 ft2 ground-floor retail • 80 market-rate apartments• On-line 2013
Program
Phase II
• 16 floors • 340 market-rate units• 510-space subterranean garage• 33,000 ft2 ground-retail• 15,000 ft2 public plaza• Integration with retail at Hearst Examiner Building• On-line 2016
Program
Phase III
• 10-story mixed-use, set-back building• 120 market-rate units (avg. 1000 ft2)• 30,000 ft2 ground floor market• Amenity deck• On-line 2018
• 9-story mixed-use, courtyard building• 189 market-rate units• 20,000 ft2 ground floor gym• 25,000 ft2 ground floor retail• On-line 2018• 9-story mixed-use• 200 market-rate units• 20,000 ft2 pharmacy• 300-space parking structure• On-line 2018
Development Construction Hold Period
Program
Planning & Entitlements
Zoning & Density Parameters
ZONING• All Parcels Zoned: C2–4D–O
• R4 (multi-family) permitted• 6:1 FAR — permitted to 13:1 through TFAR
• Central City Parking District• 1.25 spaces/unit for residential• 1 space/1000 ft2
JURISDICTIONS• Central City Community Plan• Downtown Strategic Plan• Adaptive Reuse Ordinance
• Site Plan Review exemption• Greater Downtown Housing Incentive Area
• 5% low-income allowance + additional• Bonuses:
• +35% FAR• 1.0 parking space/unit
• Retail Streets — Broadway & 11th
• 75% of street wall accommodate retail• Downtown Design Guide
• “… create a garden city environment”
Financial AnalysisProduct Pricing
Financial AnalysisReturns
Sales & MarketingTarget Market
Ethnicity Breakdown of Downtown Los Angeles
53.3
17.7
19.6
6.5 1.71.2
Ethnicity
Caucasian (Non-Hispanic) Hispanic/Latino
Asian /Pacific Islander African American
Native American Other Group
**Downtown Residents are well educated, high-income, active and diverse individuals who seek additional amenities such as restaurants, personal services, cafes and fashion. **
Sales & Marketing Community-Serving Retail Services
Ethnicity Breakdown of Downtown Los Angeles
Key Takeaways
Ethnicity Breakdown of Downtown Los Angeles
Downtown/South Park revitalization (including the light rail) provides an emerging opportunity to develop Broadway Place for mixed use.
Market analysis prescribes a 3-phase development plan to satisfy current demand and to deliver product to match emerging future demand.
To further mitigate downside risk and costs, the development plan repurposes existing structures and leverages Hearst’s special properties.
Appendix
AppendixConstituent Matrix
AppendixLocal Market / Site Demand
Drivers
AppendixLocal Market / Site Demand
Drivers
AppendixOffice Lease Comparables
AppendixOffice Lease Comparables
AppendixOffice Sale Comparables
AppendixRetail Lease Comparables
AppendixMultifamily Sale
Comparables
AppendixFinancial Analysis – 1101 S. Hill St. “Concrete
Warehouse”
AppendixFinancial Analysis – 1108 S. Hill St. “Examiner Lot”
MARKET RATE
Retail efficiency is 95% because we adjusted elsewhere, net is 90%
AppendixFinancial Analysis – 1108 S. Hill St. “Examiner Lot” PARTIAL
AFFORDABLE
AppendixFinancial Analysis – 1101 S. Broadway “Herald
Examiner”
AppendixFinancial Analysis – 120 W. 12th St. “12th Street
Lot”
AppendixFinancial Analysis – 1100 S. Broadway “Case
Hotel”
AppendixFinancial Analysis – 1160 S. Broadway “Flatiron
Building”
AppendixFinancial Analysis – 1150 S. Broadway “Corner
Lot”