The spike near August 4th – 5th pertains to several announcements made around August 2nd, relating to Aetna’s decision to pull out of several states’ health insurance exchange. News surrounding this announcement surpassed chatter about competitors.

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OVERALLSUMMARY

WORD CLOUD

The word cloud at right illustrates words commonly used when discussing Prudential and top competitors. Much of the chatter pertains to public discussion about insurance in general (such as new laws going into effect, policy changes, etc.), as opposed to opinions shared about the brands themselves.

TRENDING

At right, the trending graph shows discussion surrounding insurance providers over the past 30

days (including general chatter about Prudential and competitors).

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SHARE OF VOICE, OVERALL

The chart at right captures share of voice among Prudential and top competitors Aetna, Cigna, Hartford, Humana, Met Life, and Unum. In the past 30 days, post discussing Prudential represented 22.4% of overall chatter. This chart encompasses all social channels – Twitter, Facebook, Blogs, Mainstream News outlets, etc.

KEY FINDINGS•Provider Aetna had the highest share of voice, with 41.1% of

all chatter• In the past 30 days, Met Life saw the least amount of chatter:

1.4%

OVERALLSUMMARY

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OVERALLSUMMARY

KEY FINDINGS• Aetna-centric posts created the most buzz overall,

likely due to the brand’s recent decision to leave Maryland’s health exchange. In the past 30 days, users were primarily discussing Aetna on Facebook (34.64%), followed closely by Twitter (22.69%).

• The majority of posts surrounding Prudential occurred on Facebook (32.77%) and Twitter (29.98%), respectively.

This chart illustrates where the majority of chatter is occurring, broken down by brand. The top two channels for chatter are shown for each competitor.

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AETNABREAKDOWN

CHANNEL SEGMENTATION

WORD CLOUD

Upon analyzing chatter, we found the following key topics encompassing the majority of buzz:

• Press and other official outlets sharing about Aetna’s decision to leave several states’ health insurance exchange

• Users taking to social networks to react to the above decision• General organic chatter (IE people discussing claims and providers casually

with friends)• Buzz stemming from private practices or companies advertising their services

and the insurance companies they work with

For highlights, see next page.

This post is editorial in nature, but appears to be sponsored or partner content from Kaiser Health News.

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AETNAVERBATIMS: MAINSTREAM NEWS AND BLOGS

ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 151,400

ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 3.7MM

ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: N/A

ORIGIN: PRCHANNEL: MAINSTREAM NEWSINLUENCE: 123,700

ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 9.7MM

ORIGIN: ORGANICCHANNEL: BLOGINFLUENCE: N/A

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AETNAVERBATIMS: OTHER NETWORKS ORIGIN: PRACTICE

CHANNEL: YOUTUBEINLUENCE: N/AORIGIN: PR

CHANNEL: FACEBOOKINLUENCE: 626

ORIGIN: PRACTICECHANNEL: FACEBOOKINLUENCE: 87

ORIGIN: PRCHANNEL: FACEBOOKINLUENCE: 44

ORIGIN: PRCHANNEL: TWITTERINLUENCE: 525

ORIGIN: ORGANICCHANNEL: TWITTERINLUENCE: 695

ORIGIN: ORGANICCHANNEL: TWITTERINLUENCE: 291

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CIGNABREAKDOWN

CHANNEL SEGMENTATION

Upon analyzing chatter about Cigna, we found the following key topics encompassing the majority of buzz:• An announcement regarding Florida’s rising health insurance rates, including mention of updated Cigna plans• A release sent out via Reuters reporting Cigna’s strong earnings and increased customer base• New Cigna health insurance plans for individuals• General organic chatter (IE people discussing claims and providers casually with friends)• Buzz stemming from private practices or companies advertising their services and the insurance companies they work with

For highlights, see next page.

WORD CLOUD

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CIGNAVERBATIMS: MAINSTREAM NEWS AND BLOGS

ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 3.4MM

ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 5.8MM

ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 79,100

ORIGIN: ORGANICCHANNEL: BLOGINFLUENCE: N/A

ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 484,600

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CIGNAVERBATIMS: OTHER NETWORKS

ORIGIN: PRACTICECHANNEL: FACEBOOKINLUENCE: 93

ORIGIN: ORGANICCHANNEL: FACEBOOKINLUENCE: N/A

ORIGIN: ORGANICCHANNEL: FACEBOOKINLUENCE: N/A

ORIGIN: ORGANICCHANNEL: FACEBOOKINLUENCE: N/A

ORIGIN: ORGANICCHANNEL: TWITTERINLUENCE: 5,455

ORIGIN: PRCHANNEL: TWITTERINLUENCE: 834

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HARTFORDBREAKDOWN

CHANNEL SEGMENTATION

WORD CLOUD

Compared to other competitors, Hartford had very little quality chatter surrounding the brand, and very few trending topics:• We saw a small handful of news stories/major headlines, but none which were spread widely across the online space. Any headlines that

surfaced were few and far between, such as an article about a lawsuit that Hartford is currently involved with • The majority of chatter was personal in nature, such as users taking to social media to share their experiences with Hartford• Buzz stemming from private practices or companies advertising their services and the insurance companies they work with• We also saw a selection of:

• Aggregate posts: a page or post full of relevant content that has been mined from other sources• Job announcements pertaining to notable industry leaders who currently or used to work at Hartford

For highlights, see next page.

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HARTFORDVERBATIMS: ALL NETWORKS

ORIGIN: PRCHANNEL: BLOGINLUENCE: 38,000

ORIGIN: ORGANICCHANNEL: FACEBOOKINLUENCE: 384

ORIGIN: PRACTICECHANNEL: FACEBOOKINLUENCE: 114

ORIGIN: PRCHANNEL: MAINSTREAM NEWSINLUENCE: 7.3MM

ORIGIN: ORGANICCHANNEL: AGGREGATOR (FACEBOOK)INLUENCE: N/A

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HUMANABREAKDOWN

CHANNEL SEGMENTATION WORD CLOUD

Upon analyzing chatter surrounding Humana insurance:• The majority of posts pertained to announcements about state provider options

• Humana announcing service in MI• Company’s decision not to serve in WI’s health insurance exchange

• An interesting headline surfaced regarding insurance companies introducing an effort to educate consumers in-person (via kiosks and offices• Including Humana’s decision to station reps in grocery stores and pharmacies in 14 states

• Buzz stemming from private practices or companies advertising their services and the insurance companies they work with• Some chatter was personal in nature, such as users taking to social media to share their experiences with Hartford

For highlights, see next page.

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HUMANAVERBATIMS: MAINSTREAM NEWS AND BLOGS

ORIGIN: ORGANICCHANNEL: BLOGINFLUENCE: 58,500

ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 243,500

ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 10.7MM

ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 392,000

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HUMANAVERBATIMS: OTHER NETWORKS ORIGIN: PR

CHANNEL: FACEBOOKINLUENCE: 132

ORIGIN: PRACTICECHANNEL: TWITTERINLUENCE: 1,433

ORIGIN: PRCHANNEL: FORUMINLUENCE: N/A

ORIGIN: PRACHANNEL: TWITTERINLUENCE: 49,038

ORIGIN: PRCHANNEL: FACEBOOKINLUENCE: 248

ORIGIN: PRACTICECHANNEL: FACEBOOKINLUENCE: 159

ORIGIN: PRACTICECHANNEL: FACEBOOKINLUENCE: 23

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MET LIFEBREAKDOWN

CHANNEL SEGMENTATION

WORD CLOUD

With the smallest share of voice, queries surrounding Met Life returned few results:

•The majority of posts were organic and derived from users talking candidly about the brand, including:

•Inquiries about in-network practices•General discussion and reviews

•Aggregate content

For highlights, see next page.

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MET LIFEVERBATIMS: ALL NETWORKS

ORIGIN: ORGANICCHANNEL: TWITTERINFLUENCE: 565

ORIGIN: ORGANICCHANNEL: FORUMINFLUENCE: 1,064

ORIGIN: AGGREGATORCHANNEL: BLOGINFLUENCE: N/A

ORIGIN: ORGANICCHANNEL: TWITTERINFLUENCE: 231

ORIGIN: ORGANICCHANNEL: FORUMINFLUENCE: 602

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PRUDENTIALBREAKDOWN

CHANNEL SEGMENTATION

WORD CLOUD

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PRUDENTIALVERBATIMS: MAINSTREAM NEWS AND BLOGS

ORIGIN: PRCHANNEL: MAINSTREAM NEWSINFLUENCE: 392,000

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PRUDENTIALVERBATIMS: OTHER NETWORKS

ORIGIN: PRACTICECHANNEL: FACEBOOKINLENCE: 159

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UNUMBREAKDOWN

CHANNEL SEGMENTATION

WORD CLOUD

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UNUMVERBATIMS: MAINSTREAM NEWS AND BLOGS

ORIGIN: ORGANICCHANNEL: BLOGINFLUENCE: 58,500

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UNUMVERBATIMS: OTHER NETWORKS

ORIGIN: PRCHANNEL: FACEBOOKINLUENCE: 132

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SEARCH TERMS AND CITATIONSSEARCH TERMS• Pages 1-X: “Aetna” + “Insurance”, “Cigna” + “Insurance”, “The Hartford” + “Insurance”, “Humana” + “Insurance”, “Met Life” +

“Insurance”, “Unum” + “Insurance”, “Prudential” + “Insurance”

SOURCES:• Page 1:

• https://twitter.com/ByronYork/status/364364919585509376• http://www.bizjournals.com/baltimore/news/2013/08/05/what-aetnas-move-to-pull-insurance.html?ana=RSS&s=article_search&utm_so

urce=feedburner&utm_medium=feed&utm_campaign=Feed%3A+industry_19+%28Industry+Insurance%29

• Aetna Verbatims:• Mainstream News and Blogs:

• http://medbill.net/2013/08/aetna-taps-laborde-as-southeast-president-and-grote-leads-md-va-and-d-c/ • http://www.npr.org/blogs/health/2013/08/09/210474766/aetna-im-glad-i-met-ya-on-twitter • http://www.norwichbulletin.com/x1465127337/Aetna-dropping-out-of-Conn-health-exchange?rssfeed=true • http://www.dailylocal.com/article/20130801/NEWS03/130809962/eight-insurers-signal-interest-in-pa-marketplace • http://www.cnbc.com/id/100966184 • http://getupswinging.blogspot.com/2013/07/dear-aetna.html

• Other Networks• http://www.youtube.com/watch?v=XEeV8XsgPi0 • http://www.youtube.com/channel/UCSLskWwOvRtxxvrthoNNf4A?feature=watch• https://www.facebook.com/permalink.php?story_fbid=643931792284712&id=100000036912119• https://www.facebook.com/permalink.php?story_fbid=477261742369326&id=124484740980363• https://www.facebook.com/permalink.php?story_fbid=1401617276723186&id=100006247812309 • https://twitter.com/CassidyTurleyBa/statuses/364479479873150976• https://twitter.com/swhigham/statuses/357988504355094530• https://twitter.com/evet965/statuses/364748524304338946

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SEARCH TERMS AND CITATIONSSOURCES:• Cigna Verbatims:• Mainstream News and Blogs:

• http://www.miamiherald.com/2013/07/30/3532356/fla-insurance-officials-rates.html• http://www.reuters.com/article/2013/08/01/cigna-results-idUSL1N0G20BL20130801?feedType=RSS&feedName=marketsNews• http://courantblogs.com/ct-insurance/cigna-reports-strong-earnings-increased-customer-base/• http://mobihealthnews.com/22507/understanding-cignas-evolving-digital-health-strategy/• http://www.prnewswire.com/news-releases/informeddna-and-cigna-collaborate-in-first-national-genetic-testing-program-to-require-ind

ependent-counseling-216575131.html• Other Networks

• https://www.facebook.com/permalink.php?story_fbid=112315858959296&id=109783252545890• https://www.facebook.com/permalink.php?story_fbid=10153076430730065&id=505350064 https://

www.facebook.com/permalink.php?story_fbid=10200295675810004&id=1097022276• https://www.facebook.com/permalink.php?story_fbid=601589429215&id=141400727• https://twitter.com/Mail4Felicia/status/358009563137572866• https://twitter.com/IHT_Digital/statuses/364322358875525120

• Hartford Verbatims:• http://finance.yahoo.com/news/robert-e-peretti-joins-axis-200500895.html• https://www.facebook.com/permalink.php?story_fbid=609787929042276&id=123251154362625• https://www.facebook.com/permalink.php?story_fbid=10151549071922175&id=591727174• http://www.foodsafetynews.com/2013/08/judge-orders-hartford-insurance-to-turn-over-tapes-and-documents/?utm_source=twi

tterfeed&utm_medium=facebook&utm_campaign=Feed%3A+foodsafetynews%2FmRcs+%28Food+Safety+News%29&utm_content=FaceBook#.Ug5-vNLYe-0

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SEARCH TERMS AND CITATIONSSOURCES:• Humana Verbatims:• Mainstream News and Blogs:

• http://scienceblogs.com/thepumphandle/2013/07/23/a-check-in-the-mail-courtesy-of-obamacare/• http://www.heraldonline.com/2013/08/10/5103386/blue-cross-reaches-out-over-insurance.html• http://www.ledger-enquirer.com/2013/08/06/2620129/insurance-companies-in-wis-exchange.html• http://news.yahoo.com/humana-sell-policies-unserved-miss-174407035.html

• Other Networks• https://www.facebook.com/permalink.php?story_fbid=10151628444694412&id=632909411• https://www.facebook.com/permalink.php?story_fbid=10200451510231930&id=1281907091• https://www.facebook.com/permalink.php?story_fbid=446728835434583&id=269950649779070• https://www.facebook.com/permalink.php?story_fbid=514249608643709&id=337654922969846• https://www.facebook.com/permalink.php?story_fbid=557595977637973&id=329491343781772• https://twitter.com/KHNews/status/358313673636331520• http://www.early-retirement.org/forums/f38/peek-at-florida-exchange-pricing-67735.html#post1344030

• Met LifeVerbatims:• All Networks:

• http://www.bogleheads.org/forum/viewtopic.php?f=2&t=121220#p1772309• https://twitter.com/ShariceDashawn/statuses/362747325224976384• https://twitter.com/ShardaeArtice/statuses/367684648442540032• http://bishopuawx.wordpress.com/page/2/• http://www.insurancejournal.com/forums/viewtopic.php?f=2&t=7585