the spice girls
TRANSCRIPT
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Famous people who can teach us about media planning
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#3 The Spice Girls
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The UK Music scene, 1995
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The UK Music scene, 1996
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But what did they really get out of it?
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Even if there were just a cynical marketing exercise, it certainly worked
I’M FILTHY RICH!!!
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Imagine if they were an FMCG brand and Simon Fuller their marketing director…
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So how did they do it?
We can’t put it down to talent alone
* There is a joke on this page
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With thanks to Smash Hits magazine, they started to build differentiating personalities
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Girl Power!
RAAAAH!I love my mum
“……….”High Kick!
Always the same
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And whatever they did, the personalities remained the same
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In media terms, they were platform neutral
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Their brand identity was so strong that they traversed all media
• If you entertain on TV, you need to entertain online
• You still need to “do” things to keep the message, and your brand, consistent
As should our brands
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