the space bewteen
DESCRIPTION
Brennan McGuigan's MFA Graphic Design PortfolioTRANSCRIPT
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brennanmcguigan
selected work
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the space between
brennan mcguigan [email protected] // 206.769.4635
http://www.bmcguigan.com
© 2010
the space between 8” x 12”
paper stockcover // arrestox metal vellum // 190gsm
text // mohawk super f ine // 100lb. text
end sheet // canford mocha // 402250074
fonts usedhelvetica neue LT Std
bodoni
bindery5851 Ocean View Drive
Oakland, CA 94618-1534
(510) 595-3311
printerplot net
98 Battery Street
San Francisco, CA 94111
(415) 762-0200
softwareadobe cs3
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the space between
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p 2
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Brennan McGu igan
p ro jec t c lass ins t r uc to r 00
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p 3
brennanmcguigan
selected work
The Space Bet ween
catego r y photog raphy i l l us t ra t i on
execution »
structure»
concept »
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p 4 B rennan McGu igan
p ro jec t our in te rac t ion w i th co lo r c lass outs ide the box 2 i ns t r uc to r ro land young01
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p 5The Space Bet ween
catego r y product , pub l ica t ion photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan
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p 6
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Brennan McGu igan
p ro jec t our in te rac t ion w i th co lo r c lass outs ide the box 2 i ns t r uc to r ro land young01
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p 7The Space Bet ween
our interaction with color
seeing again
catego r y product , pub l ica t ion photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan
execution »
To fully understand all of the possible ways that dif ferent colors interact with
each other I first needed to create a way to see color in a three dimensional
space. Using clear plast ic cubes colored with the pr imar y colors I was
able to not only have light pass through each color but also have light pass
through two cubes/colors at the same time, thus showing how dif ferent
colors interact with one another.
The second phase of the project involved revisiting Josef Albers,
“Interaction of Color”. This seminal book on color theory, although good, lacks
a proper display of color interaction and only has a handful of color plates
(samples) to look at. I took my original color cubes and translated them into
a two dimensional space showing basic color theory. Then when the three
cubes were not suf f icient to show proper color interaction I created a set
of 27 separate cubes each with their own smaller cubes inside. Using this
larger cube I was able to show how multiple layers of color interact.
concept »
My project “Our Interaction with Color”, is a modern day take on the original
Josef Albers “Interaction of Color”. By dimentionalizing the f lat plates I am
able to bring a deeper understanding of color theory to the viewer. The aim
of this project is to develop through experience an eye for color, specifically
seeing color action as well as color relationships.
structure»
30 pp
7"
6.5"
2"
2"
4"
4"
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p 8 B rennan McGu igan
p ro jec t our in te rac t ion w i th co lo r c lass outs ide the box 2 i ns t r uc to r ro land young01
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p 9The Space Bet ween
catego r y product , pub l ica t ion photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan
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p 10 Brennan McGu igan
p ro jec t our in te rac t ion w i th co lo r c lass outs ide the box 2 i ns t r uc to r ro land young01
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p 11The Space Bet ween
catego r y product , pub l ica t ion photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan
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p 12 Brennan McGu igan
p ro jec t our in te rac t ion w i th co lo r c lass outs ide the box 2 i ns t r uc to r ro land young01
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p 13The Space Bet ween
catego r y product , pub l ica t ion photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan
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p 14 Brennan McGu igan
p ro jec t our in te rac t ion w i th co lo r c lass outs ide the box 2 i ns t r uc to r ro land young01
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p 15The Space Bet ween
catego r y product , pub l ica t ion photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan
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p 16
poster size: 17" x 22"
B rennan McGu igan
p ro jec t our in te rac t ion w i th co lo r c lass outs ide the box 2 i ns t r uc to r ro land young01
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p 17
poster size: 17" x 22"
The Space Bet ween
catego r y product , pub l ica t ion photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan
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p 18 Brennan McGu igan
p ro jec t urban dens i t y c lass advanced t ypography i ns t r uc to r j enn i fe r s te r l ing02
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p 19The Space Bet ween
catego r y pub l ica t ion i l l us t ra t i on brennan mcgu igan
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p 20
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Brennan McGu igan
p ro jec t urban dens i t y c lass advanced t ypography i ns t r uc to r j enn i fe r s te r l ing02
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p 21
execution »
By studying population densit ies across the globe I was able to at tain a
base line data set for researching my thesis, Living Urbanism. Through my
research I found that although cities are growing physically in size, they are
growing in density at an even faster rate. This increase in density within the
city creates a unique set of problems that can only be understood when
you are able to examine massive amounts of data. Urban Density takes this
data and displays it in easier to understand information graphics and visual
patterns. The text it self is also presented in an ever increasing density as
the book progresses, further emphasizing the increase in density.
urban densitymass living
concept »
Urban density is a term used in urban planning and urban design to refer to
the number of people inhabiting a given urbanized area. It is considered an
impor tant factor in understanding how cities function. This book complies
populat ion data f rom some of the most populated ci t ies on the p lanet
gathered for my thesis research.
structure»
96 pp
9"
6.5"
The Space Bet ween
catego r y pub l ica t ion i l l us t ra t i on brennan mcgu igan
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p 22 Brennan McGu igan
p ro jec t urban dens i t y c lass advanced t ypography i ns t r uc to r j enn i fe r s te r l ing02
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p 23The Space Bet ween
catego r y pub l ica t ion i l l us t ra t i on brennan mcgu igan
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p 24 Brennan McGu igan
p ro jec t urban dens i t y c lass advanced t ypography i ns t r uc to r j enn i fe r s te r l ing02
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p 25The Space Bet ween
catego r y pub l ica t ion i l l us t ra t i on brennan mcgu igan
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p 26 Brennan McGu igan
p ro jec t urban dens i t y c lass advanced t ypography i ns t r uc to r j enn i fe r s te r l ing02
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p 27The Space Bet ween
catego r y pub l ica t ion i l l us t ra t i on brennan mcgu igan
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p 28 Brennan McGu igan
p ro jec t urban dens i t y c lass advanced t ypography i ns t r uc to r j enn i fe r s te r l ing02
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p 29The Space Bet ween
catego r y pub l ica t ion i l l us t ra t i on brennan mcgu igan
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p 30 Brennan McGu igan
p ro jec t we a re watch ing you c lass v isua l communicat ions i ns t r uc to r hunte r w immer, ph i l hamle t t03
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p 31The Space Bet ween
catego r y pub l ica t ion, p roduct , campa ign photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan
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p 32
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p 33The Space Bet ween
catego r y pub l ica t ion, p roduct , campa ign photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan
execution »
This project began with a s imple task; a sel f por t ra i t. When I began to
document my self around my apartment I became increasingly more aware
of what it was like to be watched in voyeuristic fashion. The study of being
watched then expanded to include the streets around me and ult imately
societ y as a whole. I began to contrast the ways in which government
(legal and illegal) watches their citizens and how the people being watched
reacted to the surveillance. A set of dossiers were created to house all of my
research and interviews along with a reference guide, surveillance packet,
forged passports and audio recordings.
we arewatching you
paranoia
concept »
We Are Watching You, is a project that explores the dif ferent ef fects that
surveillance has on society. By using government spy vernacular, the reader
is taken into the world of not only watching but also being watched. As a
participant, you are then asked about the legitimacy of voyeurism vs. security
and how this impacts life in a society with no privacy.
60 pp
9"
7"
4"
6"
3.5"
5"
17"
11"
structure»
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Brennan McGu igan
p ro jec t we a re watch ing you c lass v isua l communicat ions i ns t r uc to r hunte r w immer, ph i l hamle t t
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The Space Bet ween
catego r y pub l ica t ion, p roduct , campa ign photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan
p 37
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p 36 Brennan McGu igan
p ro jec t we a re watch ing you c lass v isua l communicat ions i ns t r uc to r hunte r w immer, ph i l hamle t t03
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p 37The Space Bet ween
catego r y pub l ica t ion, p roduct , campa ign photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan
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p 38 Brennan McGu igan
p ro jec t we a re watch ing you c lass v isua l communicat ions i ns t r uc to r hunte r w immer, ph i l hamle t t03
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p 39The Space Bet ween
catego r y pub l ica t ion, p roduct , campa ign photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan
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p 40 Brennan McGu igan
p ro jec t abso lu te f resh c lass t ypography 3 i ns t r uc to r j enn i fe r s te r l ing04
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p 41The Space Bet ween
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p 42
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p 43The Space Bet ween
catego r y pub l ica t ion, pos te r photog raphy l imn s f i l l us t ra t i on brennan mcgu igan
absolute freshvodkaair freshener
execution »
This product brochure showcases the absurdi t y of vodka scented a i r
fresheners. By placing the low end air freshener next to high end furniture a
visual commentary is made. The contrast is that someone who buys a for ty
thousand dollar B&B Italia couch will never think of using a vodka scented air
freshener, but since the product is presented in such a clean way it seems
almost natural plugged in next to it.
concept »
Absolute Vodka is the worlds leader in f lavored vodka. To take this a step
further Absolute introduces Absolute Fresh, a new line of home air-fresheners
scented with the same scents as their fine spirits.
structure»
12 pp
8"
8"
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p 44 Brennan McGu igan
p ro jec t abso lu te f resh c lass t ypography 3 i ns t r uc to r j enn i fe r s te r l ing04
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p 45The Space Bet ween
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p 46 Brennan McGu igan
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p 47The Space Bet ween
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p 48 Brennan McGu igan
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p 49The Space Bet ween
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p 50 Brennan McGu igan
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p 51The Space Bet ween
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p 52 Brennan McGu igan
p ro jec t gnos is c lass t ypography 4 i ns t r uc to r s tan z ienka05
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p 53The Space Bet ween
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p 54
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p 55The Space Bet ween
catego r y pub l ica t ion photog raphy brennan mcgu igan i l l us t ra t i on brennan mcgu igan
execution »
This book is a photographic journey across the Golden Gate Bridge through
the lens of experiencing gnosis. Since it was my first time walking across
the bridge I documented everything I saw, the emotions I felt and the many
different people I met along the way. In the book the reader is confronted with
not only the physical structure of the bridge but also many of the emotional
responses associated with the journey.
gnosisjourney
concept »
"Gnosis is a transcendental as well as mature understanding. It indicates
direct spir i tua l exper ient ia l knowledge and intu i t ive knowledge, myst ic
rather than that from rational or reasoned thinking." This book examines the
psychology of Gnosis as a personal experience walking across the Golden
Gate Bridge.
structure»
30 pp
14"
9.5"
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p 56 Brennan McGu igan
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p 57The Space Bet ween
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B rennan McGu igan
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p 59The Space Bet ween
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p 60 Brennan McGu igan
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p 61The Space Bet ween
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p 62 Brennan McGu igan
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p 63The Space Bet ween
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p 64 Brennan McGu igan
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p 65The Space Bet ween
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p 66
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p 67
execution »
Basing the majority of my deliverables of f of the movies themselves, I was
able to create a set of limited edition items that would be given away at the
movie festival. The festival set includes: a festival summery book, sound
track with book, dvd box with four movies and movie guide, two tickets, a
festival schedule, a bottle of scotch, a cockney slang dictionary, three sets
of matches and the festival poster. All of these are contained in an aluminum
shotgun case (in reference to Ritchie's most famous movie) with a place for
each item carved out of the foam inserts.
the guy ritchiefilm festival
gang stars
concept »
Celebrating Guy Ritchie's f ilms, Cokney'd Crime explores the genre of the
English gangster movie and cockney rhyming slang. By studying the different
elements of Guy Ritchie's British gangster movies I was able to find that the
common theme was not the characters themselves, but rather the culture
that each of them comes from. This cockney subculture of England's lower
class has its own unique style, colors and textures.
The Space Bet ween
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structure»
40"
30"
7.25"
11.25"
x4
5"
18"
30 pp
9"
6" 750 ml
18 pp
7.25"
5" 5"
5"x2
6 pp
5"
5" x3
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p 68 Brennan McGu igan
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p 69The Space Bet ween
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p 70 Brennan McGu igan
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p 71The Space Bet ween
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p 72 Brennan McGu igan
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p 73The Space Bet ween
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p 74 Brennan McGu igan
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p 75The Space Bet ween
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p 76 Brennan McGu igan
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p 77The Space Bet ween
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p 78 Brennan McGu igan
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p 79The Space Bet ween
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p 80
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p 81
execution »
Atar i founded in 1972, was once a very well known video game/console
manufacturer. With sales taking a huge drop in the early 90's, Atari needed
a way to connect with the audience it once had and attract new ones. Enter
the Atari Entertainment Center. The development of this central gaming and
social iz ing environment focuses on the interaction of people over stand
alone gaming. Visitors can interact via smar t phone, data chip kiosks and
even play the original Atari games. When a more personal touch is needed,
visitors can dine in several family restaurants or adults can stay late and
socialize at one of the many bars throughout the center. The entire project is
contained in a branding refresh book that will be distributed to current and
future investors.
the next level
atari
The Space Bet ween
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concept »
The new Atari philosophy brings the gamer out of the basement and into an
environment where social connection is emphasized over individual play. As
soon as you arrive we alleviate all of the misconceptions about what gaming
used to stand for and develop a new way to socialize and connect with those
around you.
structure»
60 pp
7"
9"
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p 82 Brennan McGu igan
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p 83The Space Bet ween
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p 84 Brennan McGu igan
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p 85The Space Bet ween
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p 86 Brennan McGu igan
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p 87The Space Bet ween
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p 88 Brennan McGu igan
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p 89The Space Bet ween
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p 90 Brennan McGu igan
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p 91The Space Bet ween
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p 92 Brennan McGu igan
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p 93The Space Bet ween
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p 94
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p 95The Space Bet ween
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execution »
This is where PG&E (who a l ready suppl ies power to most of nor thern
California) has the opportunity and infrastructure to supply electrical power
to vehicles that need a daily charge. This folding map and guide book explain
the basic steps to charge your plug-in hybrid electric vehicle in designated
PG&E sites around the San Francisco Bay area.
e-parkingprogram
pg&e
concept »
As a p rov ider of e lect r ic i t y and natu ra l gas to approx imate l y 40% of
Californians and one in twenty Americans, PG&E is ideally situated to supply
the infrastructure needed for a PHEV society. Enter in the PG&E PHEV Power
Program. One of the key reasons why plug-in hybrid vehicles are not gaining
public interest is that their ef fective range is l imited to shor t tr ips which
makes daily commutes to and from work not possible for most people. Until
battery technology improves, the public needs a way to charge their PEHV at
charging stations around city centers.
22"
13.5"
structure»
25 pp
6.75"
5.5"
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p 96 Brennan McGu igan
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p 97The Space Bet ween
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p 98p 98 B rennan McGu igan
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p 99p 99The Space Bet ween
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p 100p 100 Brennan McGu igan
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p 101p 101The Space Bet ween
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p 102p 102 Brennan McGu igan
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p 103p 103The Space Bet ween
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p 104 Brennan McGu igan
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p 105The Space Bet ween
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p 106
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p 107
avant garde gothic
type study
concept »
Typography 2 is a class that explores typographic form through the throrough
examination of one typeface. My typeface was Avant Garde Gothic. ITC
Avant Garde Gothic is a font family based on the logo font used in the Avant
Garde Magazine. Herb Lubalin devised the logo concept and its companion
headline typeface, then he and Tom Carnase, a par tner in Lubalin's design
firm, worked together to transform the idea into a full-fledged typeface.
The Space Bet ween
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execution »
The in i ta i l pages are copies of t ype specimine sheets f rom Wol fgang
Weingart and Emil Ruder. Then in the more experimental section, the copies
are changed to show how scale and compostion can affect the overall feeling
of the type based on how it is set. There are a series of 16 exploration pages
with four sets of experimental type labels between each section.
structure»
20 pp
11"
8.5"
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p 108 Brennan McGu igan
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p 109The Space Bet ween
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p 110 Brennan McGu igan
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p 111The Space Bet ween
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p 112 Brennan McGu igan
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p 113The Space Bet ween
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p 114
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p 115
execution »
Epson's core product in the US is paper, but the current packaging fails
to represent what people actually use the paper for: to communicate. To
emphasize the link that Epson has with communication I gathered images from
past and present history that represent all the forms of human communication.
I then printed them on strips of paper and physically weaved them together to
create a quilt like pattern. Once this quilt was made, I then created a die-line
for the 8.5" x 11" paper box and turned the quilt into the box.
epson: tellyour story
the history of communication
concept »
Epson has been helping people communicate for more than 100 years, but
its current line of packaging fails to represent this. Enter "Tell Your Story", a
new corporate vision from Epson. By literally showing the many ways humans
have communicated throughout histor y, then weaving them together to
create a physical bond/link between each one, the consumer is immediately
presented with Epson's core philosophy.
The Space Bet ween
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structure»
11"
8.5"
17"
19.5"
1.25"
19.5"
x20
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p 116 Brennan McGu igan
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p 117The Space Bet ween
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p 118 Brennan McGu igan
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p 119The Space Bet ween
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p 120 Brennan McGu igan
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p 121The Space Bet ween
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p 122 Brennan McGu igan
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p 123The Space Bet ween
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p 124 Brennan McGu igan
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p 125The Space Bet ween
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p 126
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p 127The Space Bet ween
mfathesis
definition
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concept »
the·sis [thee-sis]
–noun, plural-ses [-seez]
1. a proposit ion stated or put forward for considerat ion, esp. one to be
discussed and proved or to be maintained against objections:
He vigorously defended his thesis on the causes of war.
2. a subject for a composition or essay.
3. a disser tat ion on a par t icular subject in which one has done or iginal
research, as one presented by a candidate for a diploma or degree.
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p 128 Brennan McGu igan
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p 129The Space Bet ween
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p 130
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p 131
livingurbanism
city & commuity
concept »
Like many students I began my thesis process with a completely dif ferent
topic, namely Coastal Urbanism. Since I am or iginally from Hawaii I felt a
deep connection to beach culture and therefore wanted to study its usage
and zoning in an urban environment. The more I began to study this topic,
the more I began to realize that what I really wanted to study was not just the
usage of coastal land but all urban land in general. I took a step back and
drew connections between the land and the people the live on it.
I found that this connection extended way past parks, schools
and business districts; it inter twined with everything that defines urban life
in general. This is where I began the bulk of my thesis research. I f irst had
to find out what it really meant to be living in an urban environment and what
made it so dif ferent from everything else. Then once I found this out I began
to look at the people that live in this environment and examine what it takes
for a population to successfully grow in it. By studying the impact that the
built environment had on the population living and interacting with it, I was
able to gain a deeper understanding of what exactly makes a l ivable city.
This is where my thesis Living Urbanism exists.
execution »
By researching in the f ields of urban planning, zoning, the new urbanist
movements, gentrif ication, developer practices and neighborhood boards I
was able to gather data from multiple fields. When all the data was compiled
I then took to the streets to document the research I had found in real time. I
compiled this data into a unifying kit of parts that included a set of books, a
Lego community planning kit, an advertising campaign, iphone altered reality
application and an identity system. With this kit people from both sides of the
urban planning movement can come together with the same data and speak
the same language, eliminating some of the misunderstandings that come
with discussing such a complex subject.
The Space Bet ween
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p 132 Brennan McGu igan
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p 133The Space Bet ween
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p 134 Brennan McGu igan
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p 135The Space Bet ween
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p 136
PROSPERITY COMMUNITY
GROWTH
TRANSPORTATION
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p 137
PROSPERITY COMMUNITY
GROWTH
TRANSPORTATION
ZONINGMONEY
CITIES
The Space Bet ween
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p 138 Brennan McGu igan
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p 139The Space Bet ween
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p 140 Brennan McGu igan
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p 141The Space Bet ween
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p 142
25% OF THE CITYIS TRANSPORTATION
INFRASTRUCTURE
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p 143
25% OF THE CITYIS TRANSPORTATION
INFRASTRUCTURE
SPUR San Francisco Pl anning + Urban Research Association
The Space Bet ween
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p 144 Brennan McGu igan
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p 145The Space Bet ween
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p 146 Brennan McGu igan
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p 150 Brennan McGu igan
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p 152 Brennan McGu igan
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p 153The Space Bet ween
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p 154 Brennan McGu igan
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p 155The Space Bet ween
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p 156 Brennan McGu igan
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p 157
mom & dad
grandpa & grandma
roland young
mary scott
jennifer sterling
penny lorber
michael geary
gracy leal
The Space Bet ween
especially»
thank you everyone
mahalo
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p 158