the social science secret behind linkedin success
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Would you help your friend get a new job if you could, by putting in a word for them with the interviewer? Almost certainly! How about a total stranger? Probably not. But what about people who aren't your close friends and aren't strangers either. The results of social science studies are surprising and have important implications for anyone who networks (online or offline) to help bring in new business! For more information on how you can get more leads from Linkedin in 3 easy steps, contact Tom Mallens on www.Linkedin.com/in/tommallens, [email protected], +44 (0)1926 678 920 or follow me on Twitter at @TomMallens.TRANSCRIPT
The social science secret to Linkedin success revealed . . .
Would it be fair to say that if one of your friends needed a favour, you’d do your best to try and help them? Absolutely!
3. But what about people that aren’t friends or strangers; your acquaintances and people that know someone you know?
Stanford University sociology professor Mark Granovetter called these people ‘weak ties’ 5. He showed they are MORE important in finding new
opportunities than close friends.
6. In a study of where 282 people found their latest jobs, he explained: “Individuals with few weak ties . . . will be confined to the provincial news and views of their close friends. 7. “This deprivation,” he said, “will insulate them from the latest ideas and may put them at a disadvantaged position in the labour market.”
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Helping you get more leads from Linkedin in 3 easy steps W: tommallens.com E: [email protected]
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By contrast, most people are less likely to help a total stranger they’ve never met.
By searching for so-called ‘2nd connections’ on Linkedin, you can build and engage with a powerful community of ‘weak ties’ to help you find new opportunities more easily.