the social sale (a pardot weekly webinar)
Post on 14-Sep-2014
1.700 views
DESCRIPTION
Pardot’s Derek Grant discusses how the rise in social media communication has changed the sales cycle into the buying cycle, and outlines practical ways to leverage social media to gain a competitive edge in this new sales environment.TRANSCRIPT
![Page 1: The Social Sale (a Pardot Weekly Webinar)](https://reader036.vdocuments.mx/reader036/viewer/2022081602/541557cf8d7f728a6c8b4649/html5/thumbnails/1.jpg)
Tips for the Social SaleUnderstand Today’s Web 2.0 Buyer
Presented by: Derek Grant, SVP, Sales
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I’m Derek Grant• I manage sales at
Pardot• Motto: Be Brief,
Be Brilliant and Be Gone
Introduction
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The Social SaleHow Social Has Changed the Buying Process
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Sales 1.0
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Sales 1.0
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Sales 2.0
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Sales 2.0
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The Buyers Have Changed
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The Buyers Are Social
Usage 25B(Tweets)
30B(Shares)
Subscribers 175M(Total)
600M(Total)
Growth 100M(2010)
250M(2010)
Source: Pingdom
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Social MonitoringIdentify and Engage Social Prospects
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Listen to Social
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Identify via Social
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Participate Via Social
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Social Selling Appropriate Behavior in the Sales Process
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Social Selling - LinkedIn
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Social Selling - LinkedIn
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Social Selling - LinkedIn
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Social Selling - LinkedIn
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Social Selling - Twitter
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Social Selling - Facebook
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Questions?
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Derek GrantSVP of Sales
@derekgrant
Pardot950 East Paces Ferry RdSuite 3300Atlanta, Georgia 30326
404.492.6848877.3B2B.ROIwww.pardot.com
Contact Information