the social media revolution: what it means for yps
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Presented to the Okaloosa/Walton/Bay Co.'s Young Professionals (YP), July 2011TRANSCRIPT
Presented by:Valeria Lento
Communications ManagerHilton Sandestin Beach Golf Resort & Spa
July 19, 2011
The Social Media Revolution:
What It Means for YPs
Post-Revolution: Social Media Is Here to Stay…
http://youtu.be/fpMZbT1tx2o
Social Media Has Come of Age
• More than 750 million active users on Facebook– 50% log on to the site on any given– 700 billion minutes per month!
• YouTube is the 2nd largest search engine in the world
• 86% of social networking sites’ users are ages 18-29
• Today, Gen Y outnumbers Baby Boomers
o More than 50% of the world’s population is under the age of 30
o The fastest growing segment on Facebook is 55 to 65-year-old females
Source: Flowtown
Source: Socialnomics | Erik Qualman
Social Media Marketing Conversations
• Because of the speed in which social media enables communication, word of mouth has become world of mouth
• 25% of search results for the World’s Top 20 largest brands are links to user-generated content
o Do you like what they’re saying about you?
• People care more about how their social network ranks products than how Google ranks them
o 90% trust peer recommendationso Only 14% trust advertisements
Social Media Politics?
• Barack Obama raised 87% of campaign funds through social networks
• Record-breaking $28M raised in one month (Jan ‘08)….online!
– 90% of contributions < $100
• With no fund raising event, $55 million raised online in Feb ’08
• 3M “fans”/”likes” on FB
• 80M views on YouTube
Source: ResourceNation.com, Conversation Agent
Social Media Overload…
The Social Network
• 2010: The year FB dethroned Google
– Most searched term item of the year
– The year’s most visited website
– 71.2% of the U.S.-based audience is on FB
• The average user:
– Has 130 friends
– Connected to 80 community pages, groups and events
– More than 3.5 billion pieces of content shared each week
• More than 1.6 million active pgs.– More than 5.3 billion “likes”
• Privacy, Privacy, Privacy!
Source: Facebook |Statistics
Strength in (140) Characters
• Twitter – An emerging form of communication, which takes 140-character messages and serves them up as a micro blog
• Good for:
– Delivering minute-by-minute updates from personal perspective
– Following conferences through the eyes of attendees/enthusiasts
– Hashtags
Link in to Your Network worth
• 95% of recruiters find potential employees
– 87% did so in 2010
• 101 million active members worldwide
– More than 52% outside of the U.S.
• Used by 69 of Fortune 100 co.’s
• Accessibility to expansive network of like-minded professionals
Source: LinkedIn | Demographics
Mobile Everything (!)
• 2013: Phones overtake PCs as the most common web-access devices worldwide
• 2014: > 3 billion people process transactions electronically via mobile technology
• Mobility the Web
• Quick Response (QR) Codes
Source: Design Data 2011
Finding Social Media Zen
Leveraging Your Connectivity
• Walk the line: Personal vs. Professional?
• Be in charge: Only you control your content.
• Listen to grandma: Maintain good etiquette.
• Engage to sell: Conversations vs. Marketing
Implementing Sound SM Strategies
Source: Smart Meetings, April 2011 Source: Alterian 2010
Be strategic | Be consistent | Be transparent
• Take Inventory
• Determine Investment
• Drive Integration
• Define Success and Refine Metrics
• Cultivate Community
Trends in the Making
• Geo-targeting
• Mobile, mobile, mobile!
• Tweetlanthropy?
• Digital couponing and incentivizing (cross-channel)
• Google+
Keep in touch:
850.267.9631www.HiltonSandestinBeach.com
Valeria Lento, Copyright 2011©
Thank you!
Valeria Lento, Copyright 2011©
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Valeria Lento | Hilton Sandestin Beach Golf Resort & Spa 4000 Sandestin Blvd. South Destin, FL 32550 | 850.267.9631