the social media phenomenon
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Social Media MarketingSocial Media Marketing
S i l M di PhSocial Media PhenomenonBy Virtual Project Consulting
AgendaAgenda
1 Social Media Phenomenon1. Social Media Phenomenon
2. Why Social Media Marketingy g
3. How Social Media will increase ROI
4. Which Social Media Platform
Social Media PhenomenonSocial Media Phenomenon
Engagement with online Engagement with online communities to generate communities to generate
t itt itexposureexposure, , opportunityopportunityand and salessales
Viral by natureViral by naturePart of Web 2.0I t ti d iInteractive, dynamic environment where individuals, consumers and business collaborate andbusiness collaborate and communicate
Social Media ModelSocial Media Model
IInformingDemonstratingDemonstrating
IInforming
EEmpowering
RReminding
PPersuadingIInvolving
Traditional vs Social Media MarketingTraditional vs Social Media Marketing
Traditional Marketing versus SMMTraditional Marketing versus SMM
Traditional marketing is more about pushingTraditional marketing is more about pushing • Website pushes message out• E-mail marketing pushing message out• BroadcastingBroadcastingSocial Media Marketing is about:
E i i t ti ith th• Engaging in a two-way conversation with the prospect or customer
• Conversation, obtain feedback• Emphasis on connecting and sharingp g g
Why Social Media MarketingWhy Social Media MarketingSource: Social Media Marketing Industry Report by Michael Stelzner April 2010
Why Social Media MarketingWhy Social Media Marketing
Use Social Networking site to listen online:• What people are saying about company• What people are saying about company• About your products• About your brandSocial networking is a long term activitySocial networking is a long term activity• Build your presence, your reputation, your
credibility over time
Changing LandscapeChanging Landscape
First Age Second Age Third Age
Uni-Directional
TV Print Radio
Bi-Directional
Interactive
Multi-DirectionalParticipatory(Social Media)TV, Print, Radio
1950-1995
Interactive
1995-2002
( )
2002-Today
How SM will increase ROIHow SM will increase ROI
5 Steps to increase ROI5 Steps to increase ROI1. Business strategy to increase exposure to your
products and services2. Establish presence in marketplace3. Expand your reach4 Nurture relationships create partnerships4. Nurture relationships, create partnerships5. Properly maintain a presence, be an industry
leaderleader
Which Social Media PlatformWhich Social Media Platform
• Fastest growing Social Media platform• 75 million unique visitors in January
2010
• Fastest growing Social Media platform• 75 million unique visitors in January
2010TWITTER 2010• Used by 94% of marketers
2010• Used by 94% of marketers
500 illi ti i ith500 illi ti i ith• 500 million active users; growing with 700 000 new members per day
• Create, participate in groups, share photos videos audios
• 500 million active users; growing with 700 000 new members per day
• Create, participate in groups, share photos videos audios
FACEBOOKphotos, videos, audiosphotos, videos, audios
• More than 70 million professionals use• More than 70 million professionals use• More than 70 million professionals use it to exchange information, ideas, opportunities
• More than 70 million professionals use it to exchange information, ideas, opportunities
Other Social MediaOther Social Media
BLOGS YOUTUBESocial Bookmarking FORUMSg
P l400 million active blogs growing by
People are watching 2 billion videos per day
Delicious : a social bookmarking
i h
An Internet forum, or messagegrowing by
80,000 per dayper day. Every minute 24 hours of video are
service that allows users to tag, save,
d
message board, is an online discussionvideo are
being uploaded.
manage and share web pages
discussion site
Social Media factsSocial Media facts
Interesting facts about SM:Interesting facts about SM:• SM is growing 10 times the speed of internet
– Took Google 10 years to grow to 50 million users– Took Facebook only 19 months– More time spent on SOCIAL MEDIA than with TV, radio,
newspapers combined• www.FriendFeed.com = an aggregator tool, pulls
in everything that you’re active on that has a feed in it.
• Use SM to get your customers to become brand g yevangelists
For information about using social media For information about using social media for marketing your business online visit usfor marketing your business online visit usfor marketing your business online, visit usfor marketing your business online, visit us