The social media

MUST for Colleges

1. The History2. The Opportunity3. And the Obligation

the last four media

REVOLUTIONS

-550 years

-200 years

-150 years

-100 years

Media GroupsConversation

s

Printing Press

Telephone

Film

Television

-20 years

Media GroupsConversation

s

Printing Press

Telephone

Film

Television

Web

the internet is the first medium in history to

support many to

many

the

transformedmedia landscape

This has changed the rules of production

and consumption

FOREVER

Today we’re going through the largest increase in expressive capability in human history.

-Clay Shirky

Years to 100 Million Users

Fancy Chart

Source: Freakonomics

Marketing has changed more in the last 24 months than it has in the last 50 years

Main News Source, By AgeMain News Source, By Age

Pew Research Center Dec 1 - 5 2010 Figures add to more than 100% because respondents could volunteer up to two main sources.

Pew Research Center Dec 1 - 5 2010 Figures add to more than 100% because respondents could volunteer up to two main sources.

Main Source of Influence, By AgeMain Source of Influence, By Age

Pew Research Center Dec 1 - 5 2010 Figures add to more than 100% because respondents could volunteer up to two main sources.

The

OPPORTUNITY

be

relevant

56%won’t accept a job that

bans social media

60%think they have the right to work remotely with a

flexible schedule

1 in 3 students

prioritize social media access & smartphone

choice over salary

The

OBLIGATION

the fastest-growing resource in the world is

social capital

at a time when resource

consumption is growing faster than

resource

production

it is incumbent upon all college leaders to

take advantage of

the momentum platform that social media

presents

@jeffsage