the social media hall of fame

SocialMedia.ie April 2012 ©

HAVANA CLUB TWITTER TREASURE HUNTHavana Club – a Cuban rum brand raising awareness of its Cultura arts project.

The project was developed to give modern Cuban artists from Havana a platform to showcase their work internationally. Every artist introduced their favourite place in Havana, giving visitors insight from the perspective of a true local.

The Treasure Hunt was based on a total of ten clues over 2 weeks. Followers could virtually explore the city and hang out in the neighbourhoods of famous Cuban directors and musicians on havana-cultura.com to find the answers (treasures) they were looking for.

#havanatreasurehunt


THE OLD SPICE GUY YOUTUBE CAMPAIGNOld Spice YouTube Campaign has been designed to revive the brand. The campaign is centered around the theme “The Man Your Man Could Smell Like” .

It launched in July 2010 with Old Spice “Responses” campaign, an online blitz during which the team recorded more than 180 personalized videos featuring Isaiah Mustafa. The clips were responding to questions posed by fans, bloggers and celebs alike.


CARLSBERG GETS VIRAL ON YOUTUBEThis Carlsberg beer advertisement has gone viral thanks to an innovative approach. It focuses on a number of couples entering a cinema filled with tattooed bikers.

The films show a 150 seat cinema with all but two seats taken by an array of scary -looking bikers...

Many couples leave but those taking their seats are rewarded by applause and a bottle of Carlsberg as the strap line flashed up on the screen.


BLENDTEC AND BRANDING YOUTUBE CAMPAIGNThe “Will It Blend” campaign has turned a faceless company into a widely recognizable brand with a unique identity.

The idea behind “Will It Blend” series of videos comes from the company’s regular practice of “extreme blending” to test their products.

Since 2006 the videos have been distributed online and Blentec employees reached out to their personal networks to let them know. “Will It Blend” has become a viral phenomenon, hitting 100 million views in total.


TWITTER - KLM AIRLINESKLM has used personalised random act of kindness to its passengers waiting to board the flights.

Using information from Twitter, KLM identified passengers currently checked in and waiting to board KLM flights.

Basing on their personal interests described on social media platforms, the staff purchased small gifts which they gave to passengers prior to boarding the flight.

A happy surprised customer = tweeting customer. More than 40 people received gifts. The campaign achieved more than 1mln impressions on Twitter.


AVIVA STADIUM: HUGGITY

AVIVA Stadium uses Huggity, a FanPic tool, which creates 360-degree, multibillion-pixel images of crowds taken at an event. It lets fans find themselves, tag their position and share it with their friends.

Since 2011, AVIVA Stadium has allowed their fans to avail of the new feature. First photos were taken on October 13th during Ireland vs Armenia match.

Photos can be tagged by logging in with a Facebook account.


O2 GURU TV

O2 turns social platforms such as Twitter and Facebook into friendly and fast-paced customer service channels.

O2 gurus answer customers’ questions, explain how to fix a problem and how to avail most of the new equipment. They can be reached via TT and FB.

There is also a specially tailored Youtube channel, O2 Guru TV, with videos introducing new models and features in a real-world context. They are tested by professionals such as the award-winning photographer Toby Smith.

SocialMedia.ie February 2012 ©SocialMedia.ie April 2012 ©

LA MAKEUP ACADEMY

To build and maintain a fan base, it is essential to operate on tools that can nurture your interaction with fans. Contests and applications are often used by large and small brands.

Contests not only help to increase a number of fans but also serve as a perfect engaging tool and data recourse. They also turn participants into Chinese whispers, promoting the company in their own circles.

Creating bespoke applications such as this one for LA Make Up Academy developed by SocialMedia.ie can make contests effective and engaging.


METEOR CUSTOMER SERVICE THROUGH TWITTER

Awarded with the Social Media Grand Prix in 2011, Meteor uses Twitter to better communicate with clients and fans.

It not only helps them provide customer service to clients but also drives sales and gets feedback on new products and service ideas.

Listening to customers’ problems and praises leads to better product distribution and leveraging off mass marketing such as television advertising.


TWITTER COMPETITION WITH MAGIC HAT BREWERY

Magic Hat Brewery run an annual pub crawl game via Twitter. It is $20 per team of 4 with proceeds going to charity.

Each team needs to download an app and have at least one smartphone. Magic Hat tweets trivia questions about the pub crawl’s next destination.

The team that arrives at the next destination first enters a competition. This years teams were in with a chance of winning Jet Blue tickets.

The interaction between participants and the Brewery is always watched and commented in real time, giving the competition a viral boost.

the social media hall of fame

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