the social enterprise on campus
DESCRIPTION
Part of the Higher Ed Summit of Dreamforce 2011TRANSCRIPT
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The Social Enterprise on Campus
David B. Thomas
Director of Community and Social Strategy
Radian6, a salesforce.com company
@DavidBThomas
Genevieve Coates
Community Manager
Radian6, a salesforce.com company
@GenevieveCoates
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Who will be your audience in 2020? 2030?
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35 plus hours of video are
updated to YouTube
every minute.
300 000 new people join
Twitter every day. 155
million Tweets per day.
11.5% of the world are
now on Facebook, 51% of
the US.
The average US home will
have 5 to 10 web enabled
devices by 2014
50% of TV viewers around
the world watch Internet
TV.
Over 5 billion photos on
Flickr, 2.5 billion photos
per month on Facebook.
How big is it? It’s big.
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98%of college students own a digital device.
source: OnlineEducation.net
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46%say they would be more likely to read an assignment if it was in digital format.
source: OnlineEducation.net
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38%say they can’t go
more than 10 minutes
without using a
digital device.
source: OnlineEducation.net
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Average number of
minutes spent on
Facebook every day:
source: OnlineEducation.net
101.93
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A University of Maryland study asked
students not to use media for 24 hours. A
large percentage experienced
symptoms similar to drug and alcohol
withdrawal.
source: OnlineEducation.net
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source: OnlineEducation.net
So what?
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Your students are your brand ambassadors.
Engage them.
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Make it fun.
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Use the tools they are already using.
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Teach them how to use social in the real world.
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Build your student lifecycle.
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Learning
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Learning Educating
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Learning Educating
Empowering
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Prospective Student
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Prospective Student
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Prospective Student
Current Student
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Prospective Student
Current Student
Alumni
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Prospective Student
Current Student
Alumni
“Amazing school! RT@gualumni spotlight: @jeffcivillico (C’05) Performer, Comedy in Action & ACS #webinar presenter. Read more here: bit.ly/qFXDlZ”
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Learn from who’s doing it right.
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http://twitter.com/#!/mihaela_v
http://twitter.com/#!/johnshopkins
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http://www.facebook.com/tamu http://www.facebook.com/DePaulUniversity
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http://www.youtube.com/user/UCBerkeley
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How can we get involved?
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The Social Enterprise on Campus
David B. Thomas
Director of Community and Social Strategy
Radian6, a salesforce.com company
@DavidBThomas
Genevieve Coates
Community Manager
Radian6, a salesforce.com company
@GenevieveCoates
![Page 38: The Social Enterprise on Campus](https://reader036.vdocuments.mx/reader036/viewer/2022081413/54583f57b1af9f39378b5543/html5/thumbnails/38.jpg)
Many of the photos in this presentation come from Flickr, under a Creative Commons license. Our thanks to the photographers who have shared their work. For attribution, go to delicious.com/davidbthomas/presopics.