The Slowskys take on TV!

Callie LessardLindsay Taylor

Brian Anderson

Character Promoters

• Who knows the name of this gecko?

• Who knows the name of these turtles?

Brand Image

• Do you think this created Top of Mind?– Humor – Nostalgia – Use of animation spokesperson

• CEO Brian Roberts compared Comcast to BMW as DSL to Hyundai.

Target Market

• College Students: Humor relates to our generation

• Parents: Role of the turtles plays a parents role

• Grandparents: Not technologically advanced

Interactive Relationship

• Online interactive website– Set-up like a house, “home” feeling– Scrapbook – Bill’s sound lounge– Karolyns Korner: Screen savers,

Ringtones– Loading bar awards

Media Ads

• Great commercials hold attention• Dominates Market Share due to lack

of competitive advertisement• Special Offers (New & Current

customers)• Mail Pamphlet

Questions for you! • DO YOU THINK THIS WAS EFFECTIVE

MARKETING CAMPAIGN?

• Would these advertisements persuade you to switch internet providers?