#SMX #13C @golander59

The shift from listing management to LOCATION DATA MANAGEMENT

#SMX #13C @golander59

Location Data Management isn’t a Presentation Layer Solution

Typical  Stack  

NAP  

DATA  AMPLIFIER  

DATA  AMPLIFIER  

NAP   NAP  

DATA  AMPLIFIER  

API  

LISTING  MANAGEMENT  

NAP  

LOCATION  DATA  MANAGEMENT  

#SMX #13C @golander59

Search Results are built from multiple Indices

#SMX #13C @golander59

There are two components you need to understand when building location data

#SMX #13C @golander59

Data Amplifiers

#SMX #13C @golander59

Google My Business profile page vs. Google location data API

#SMX #13C @golander59

Drive Discovery on Foursquare and Beyond

•  Be  discovered  by  &  recommended  to  an  audience  of  60  million  users  

•  100,000  developers  –  including  Pinterest,  Waze,  Microsoft,  Yahoo  &  Twitter  –  use  Foursquare’s  location  data  

#SMX #13C @golander59

What Consumers Want to See The  most  important  informa/on  that  mobile  searchers  want  to  see  about  a  local  business  on  maps:

HOURS  OF    OPERATION  

SPECIAL  OFFERS    AND  COUPONS  

RATINGS  AND  REVIEWS  

PRODUCTS  AND  SERVICES  

BUSINESS  WEBSITE  URL  

#SMX #13C @golander59

HOURS  O F  

OPERAT ION  

What are the attributes that matter in today’s world?

LAT   /   LONG   I ND I V I DUAL   LOCAT ION  

LAND ING   PAGES   /  UR LS  

#SMX #13C @golander59

Time and Location go together as an important one two punch of Context

#SMX #13C @golander59

Manage  Build  local  data  assets  by  consolidating,  cleansing,  categorizing,  and    optimizing  data  

Monitor  Understand  your  location  data  health  and  how  you  can  improve  

Distribute  Unleash  your  location  data  by  distributing  to  data  amplifiers  to  increase  visibility  

#SMX #13C @golander59

Brands  that  increased  their  Listing  Health    Score  by  20%  experienced  up  to:  

Location Data Health Matters

#SMX #13C @golander59

SEE YOU AT THE NEXT #SMX

THANK YOU!