the seo keyword research - the key elements of keywords
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So, what are keywords? Choosing the right keywords is essential to ensure you gain the right targeted traffic to your site. In this series of articles I will be exploring what you need to consider when picking the right keywords for your site to ensure your site receives the traffic it needs and you enjoy the success you deserveTRANSCRIPT
Part Two: The Key Elements of Keyword Research
Part Two: TheKey Elements of Keyword Research
By Jon-MarcSpatcher
key cartoon.jpgWhat is Keyword research?
Theeasiest way to understand this is to think of the process as similar to panning for gold in the rivers during the great gold rush.
Whendoing this you would take a pan, you would filter the larger rocks out and you would look to sift the heavier gold from the dirt, sand and rocks that remain in the pan.
Hopefullythey would be left with a few nuggets of gold at the bottom.
Thisis what you need to do with Keyword Research, only your golden nuggets are the keywords to use on your website.
What are the Characteristics of a Keyword
Well, your golden nuggets have four key elements that need to be considered whenever you are choosing a keyword that is best suited to targeting your online business. These are:
Relevant The keyword you have must be highly relevant to your business, your products or market place you are promoting.
Competition It must have a level of competition that is acceptable.
Commercial The keyword must be commercially appealing. I.e. It must be profitable.
Traffic Perhaps the most obviously of the four - The Keyword must generate traffic!!!
Ifyou fail to look at these four key elements when considering which keywords are right for your business you run the risk of missing out on the right traffic that could produce a healthy income.
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