the seo formula for driving success

THE SEO FORMULA FOR DRIVING SUCCESS Presented by Rebecca Gill and Liquid Web

WHAT DOES SEARCH ENGINE OPTIMIZATION

REALLY MEAN?

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

- Google’s Search Engine Optimization Starter Guide

“

MY SECRET SEO SAUCE Is really just

one simple concept.

THINK LIKE GOOGLE

It really is that SIMPLE.

REVENUE GENERATION

Good Content - Website Pages, Blog Posts, Images, Videos

Happy Users - Organic Search and Paid Ads

Controlled Ranking - Control of Data to Protect the Experience

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Never forget Google’s ultimate goal and use this to your advantage. Google’s primary goal is to dominate internet search so it can make money through pay per click advertising and display ads. PPC activity depends on organic search to drive users to Google. This requires…

Copyright © 2016 RebeccaGill.com, All Rights Reserved

Help Google creative a positive experience and you help yourself succeed in search engine optimization.

Quality Search Results Your first opportunity to sell website visitors is before they EVER reach your website or blog. Identify the problem and connect with visitors.

Clear Path to Relevant Content Google needs webmasters and bloggers to create a very clear path to the most relevant content for a given keyword or phrase.

High Quality Website Content Write for real user. Think less about you, think more about your visitor, and write about what matters to them and what helps them solve their problems.

Positive User Experience If your visitors are happy with their experience in visiting your website via search, Google will be happy too. Happy Google means higher ranking.

No matter what industry or niche you are in, focus on what Google really wants and needs. Help solves problems and you’ll win at SEO. Every single time.

PROBLEMS & SOLUTIONS


HELP GOOGLE FIND THE BEST CONTENT TO SOLVE A USER’S PROBLEM AND YOU’LL WIN AT SEO.

EVERY SINGLE TIME.

DON’T BLAME GOOGLE When your website or

blog doesn’t rank.

Know what Google hates and avoid it!

You don’t have to know all data points within Google’s algorithm or even changes to it. You do need know some key basics to keep you safely focused on what really matters.

KNOW WHAT TO AVOID

Lack of Keyword Focus If you fail to focus on your visitor and relevant topics, Google will fail to focus on your website or blog.

Crappy Content Thin, duplicate, or poorly written content will not attract Google or real users.

Stagnant Websites No one likes old content. Freshness is important to the website and content itself..


KNOW WHAT TO AVOID Link Schemes Just run away from “link juice” because it can very easily do more harm then good.

Poor Design and Code A bad UX is bad for SEO. A quality WordPress theme is worth every penny spent.

Lack of Mobile Support More searches are done on mobile devices, which puts a huge focus on smartphones and tablets.

Poor Performance Speed matters so optimize both desktop and mobile for performance and speed.

Weakened Security Nothing screams run away like oodles or malware and/or malicious code.


YOU DON’T NEED AN ARMY Winning at SEO does NOT require an army of resources. You just need to work smarter, create a positive user experience, and remember success is a combination of factors.

REAL SEO SUCCESS Requires strategy, planning,

execution, and follow up.

MY SEO FORMULA 1.  Research Keywords – Start with an audit of

your website and your competitors. Next grow a seed list of research keywords and research search volumes. Finalize your list of preferred keywords by ranking them for relevance to your target market and offering.

2.  Map Keywords to Content - Map your preferred keywords to specific pieces of content within your website.

3.  Write Content - Write content based on keywords, but stay focused on the user experience.

4.  Optimize Content - Optimize URLs, headers, text, links, meta titles and descriptions for the keyword.

5.  Build Internal Links - Build internal links to the content via your navigation menu, footer, sidebar, content.


MY SEO FORMULA 6.  Build Social Shares - Share content on Facebook,

Twitter, LinkedIn, Google+, Pinterest, Instagram, or anywhere else your target demographic spends time.

7.  Build Off-Site Authority - Get your main URL noticed and your company mentioned via external sources to strengthen authority.

8.  Check Ranking Progress - Give Google time to index and rank the content, then check on your progress.

9.  Optimize Further – Ask yourself how can you improve your content. Fix what you missed. We all miss something and we can always improve our initial efforts.

10. Document and Repeat Success - Document what ranked, reverse engineer why it was a success, and repeat process on other content.


WHY PEOPLE FAIL AT SEO People jump to step three

and forget everything else.

THREE KEYS TO SUCCESS 1.  Research & Plan - Everything is

based on research, data, and planning. Don’t write content until you have clear direction. Research and explore possible keywords to help guide you in your efforts.

2.  Create and Optimize - Create quality content that is closely tied to your target market and the data discovered with your keyword research.

3.  Strengthen Process - The process doesn’t end when content is published. Continue to optimize on and off-page as needed until desired results are obtained.


Google’s Search Engine Optimization Starter Guide Free PDF that walks through the basis of SEO and what Google considers to be important.

http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

Google Webmaster Blog You can also get great information on up to date changes, just by reading Google’s blog.

http://googlewebmastercentral.blogspot.com/

Bing Webmaster Blog While Bing doesn’t post as often as Google, great information can be found here.

http://blogs.bing.com/webmaster

BOOST YOUR KNOWLEDGE


TIME FOR YOUR QUESTIONS ?

Rebecca Gill WordPress Agency Owner & SEO Instructor

@rebeccagill RebeccaGill.com


Digital agency serving small business through enterprise level clients. Services and products include custom website design and development, SEO consulting, and stock WordPress themes. www.web-savvy-marketing.com

Eight hour online course for DIY SEO education. Course includes videos, how-to tutorials, template downloads, and quizzes. www.diySEOcourses.com

Three day intensive SEO training workshop taking place in January of 2017. Learn my SEO process from start to finish in an interactive and activity driven classroom setting. Tickets are limited. www.SEObootcamp.com

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