THE SEMIOTIC TRADITION

Ally SUN

• Short video from “ The Big Bang Theory”

• Definition The theory and study of signs and symbols, especially as elements of language or other systems of communication.

Sign

ObjectInterpretant(Peirce’s triad of semiotics)

• Triad of meaning( the object/referent; the person/ interpreter ; the sign ) ---Charles Saunders Peirce

• Variations ① Semantics

- Addresses how signs relate to their referents or what signs stand for. (e.g. dictionaries)

② Syntactics

- The study of relationships among signs

③ Pragmatics

- How signs make a difference in people’s lives, or the practical use and effects of signs & their impact on social life.

• Conclusion Signs take the forms of words, images, sounds, gestures and objects.

Semiotics helps us to realize that meaning is not passively absorbed but arises only in the active process of interpretation.

• Discussion 1. what images would come to your mind? /What do you think these pictures stand for?

2. Tell us a thing that means a lot or is precious to you in your life.

• Bibliography

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