the semantic web and book publishing - supply chain seminar, london book fair 2010
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innovation. quality. service
“Enabling clients to realize the full potential of their content and increase efficiency throughout their enterprise.”
The Semantic Web and Book Publishing
LBF Supply Chain Conference
January 1, 2010
George Lossius, CEO
Topics What is the Semantic Web?
Why does it matter?
How does it work?
Practical applications
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I am not Priya ParvatikarWhich is a shame
Priya reminded me that the “Science” in the term Computer Science really means Science.
Priya has a lightness of touch that makes the science accessible and exciting.
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What is the Semantic Web?
What is the Semantic Web?
“Data on the web defined and linked in a way that it can be used by machines not just for display purposes, but for automation, integration and reuse of data
across various applications” - Sir Tim Berners-Lee
World Wide Web – Web of Documents
Semantic Web – Web of Data
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What is the Semantic Web?
A cooperative fashion of interlinking data (rather than documents) with the aim of:
• Enhancing the value of your content assets
• Utilising cross-domain expertise to build richer applications
• Increasing the discoverability of your content
• Improving cross promotion of products
• Understanding the value of your content as perceived by the consumer (not by you)
A combination of standards and methodologies that allow people and machines to understand things creating an integrated web of linked data
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Linking Open Data
7Image Credit: Chris Bizer
Author interviewsFree titles
Sounds of a bird
Volcano pictures
Who do you think you are?
Needs ability to mine your content & connect 3rd party
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Iterative & Forgiving
Why does it matter?
Creativity
LBF 2010 Supply Chain Conference
Millions
Billions
ManyBillions
We are no longer in sole control of the delivery mechanism
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Creativity
LBF 2010 Supply Chain Conference
Millions
Billions
ManyBillions
We are not in sole control of the delivery mechanism
And those providing the delivery infrastructure are much bigger than us
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Consumers more demanding
What a tremendous opportunity
LBF 2010 Supply Chain Conference
The e-book reader, whilst important, is an opportunity
to sustain revenues by replicating what we have today
The iPhone & iPad provide opportunities to enrich
Content (extensively & expensively)
The digital reader/consumer is an opportunity
to increase revenues
But relies on
Creative awareness of consumption opportunities
Understanding your content
Collect, group and model your consumers
Speed of delivery of product and low cost experimentation with the right to be wrong
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Uses & Experiment
Crowd sourcing prediction
Analytics
Key phrase extraction
Popular topics, titles, themes, subjects
What
Who
How
Book shop placement
Google ads
Conference attendees
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In conclusion
Common formats for integration & combination of data drawn from diverse sources.
RDF, OWL, SPARQL and W3C
Web of data that can be processed by machines
Because of its Open nature, there are many ways in which data can be made ready for the Semantic Web
Benefits like inter-operability, richer applications, enhanced visibility, data re-use and flexibility for future research
Iterative and understanding of mistakes
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Thank [email protected]