The Secrets

to

Creating Edi

torial

Calendars

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Beginning the process

Key to planning a good editorial calendar is finding an intersection between:

ResourcesWhat the market cares aboutYour company’s position

Determine your goals and objectivesConsistency is key: decide what kind of marketing you want to produce and how often you want to send it out (weekly, biweekly, monthly, etc.)Edit your marketing efforts –they must be superior!Consider the type of marketing you want to send out (blog, email, press release)Consider your resources: find the right mix of marketing frequency and type of campaigns while considering your resource boundaries

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Choose your topic wisely

Choose topics for the upcoming six months

Think about hot topics, external factors, etc.What’s in the news? What do your prospects care about?Showcase your knowledge by picking a fresh topic and providing interesting contentDon’t choose a topic that’s already been done, unless you have a fresh perspective

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Choose your topic wisely continued

Choose what you knowYou should be informed about your topicAlternatively, if you don’t know about it, find someone in your company who does

ResearchRead about your topic, know it inside and out; people will notice if you don’t know your material

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Map it out

Write out the calendarMake it accessible

Made in Excel, online, on your PDA or on a white board; make a graphical timelinePost (email if its digital) so others can see it and know their responsibilitiesWrite the date, type of campaign, subject, who’s receiving it and who’s responsible for that piece

Make every goal clearEveryone in the office needs to know the goals; this ensures you will stay on schedule

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A different view

Big advantage: See the other sideSee what prospects will experience in frequency, themes, and types of communication

Without perspective, you get overwhelmedMarketing is fast-paced, and you need a calendar to break down the information from a different view

Plan your campaigns at a good timeYour piece may coincide with a conferenceDaily pieces are not impactful; don’t overdo it!Be organized and strategic so that your prospects don’t feel flustered with content

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Call to action

Full report- http://crunk.starrtincup.com/calendarWilliam TincupW: www.starrtincup.comE: tincup@starrtincup.comP: 817-204-0400