the secret to great logo design

Illustration Logo Designs

Cono Fusco & Daniel Leite

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AGENDA

© DELUXE 2017 | Deluxe Enterprise Operations, Inc. ALL RIGHTS RESERVED2

1) A Brief introduction to our logo design process.

2) Holiday versions of your logo, email signatures, e-greeting cards and social media icons.Along with where to use them.

Topics Cono Fusco will discuss

Topics Daniel Leite will discuss

1) The illustration applied on logo design.

2) Our own creation process at Deluxe.

3

A BRIEF INTRODUCTIONTO OUR LOGODESIGN PROCESS

© DELUXE 2017 | Deluxe Enterprise Operations, Inc. ALL RIGHTS RESERVED

4© DELUXE 2017 | Deluxe Enterprise Operations, Inc. ALL RIGHTS RESERVED

Our Logo Design Service Advantages


Initial Logo Design Concepts

AndrewWith over 9 years of Graphic Design and Customer Service

experience, Andrew joined the LogoMojo team in 2005

and now heads the Logo Revisions department. His creative

talent and branding skills have helped launch many

successful brands.

He is interested in cars and Brazilian Jiu Jitsu and enjoys

watching hockey and MMA events. He likes to be called

"The Logo Master".

MonicaWith 6 years of Illustration and Graphic Design experience,

Monica creates custom illustrations that will bring your

logo to life! Her attention to detail and customer service

ensure your vision is realized.

In her spare time Monica enjoys reading, crafting and

baking. She has never met a cake she didn't like.

EmilyEmily brings a diverse range of design experience to

the logo design process and enjoys a creative challenge.

Originally from Hawaii, her unique design style has

become a hit with our clients.

After hours she can be found doodling, watching

Netflix, and color-coordinating other people's

belongings.

TenzinTenzin has the talent to "just bring it" when it comes to

top quality logo designs. As head of the LogoMojo design

department for the past 12 years, he has the creative skills

to design just the right look for your brand. Designing isn't

his only talent, Tenzin also runs all LogoMojo brainstorming

sessions and oversees all design projects.

When not designing Tenzin enjoys anything sports related,

even curling!

Here are your initial logo design concepts

STEP 1 STEP 2 STEP 3


THE ILLUSTRATIONAPPLIED ON LOGODESIGN.


Our illustration Logo Design Service Advantages

Original images built from scratch.

Respect to every single idea provided by the client.

3 different versions of the image.

Pencil sketch carefully traced digitally to keep all the details.

Develpment of original characters/mascots.


People interact with a brand. It becomes part of their livesand that makes it a shortcut on a decision.

A logo is a synthesis of values/ideas. We try to take the“elementar” part of a business, product, service or even a person andsynthesize it all in one image.

Why choosing an illustration for a Logo Design?

Having that in mind, the first thing that comes up is a verysimple logo like the Nike swoosh or the Apple logo. But it doesn’tnecessarily need to be a simple image.

An illustration has the same potential.It’s only a different way to present the subject in question whether it’sa company or anything else.

The illustration is a great way to build a strong brand.It brings back the children we all have inside.


Some well known illustrated logos


Some of our illustrated logos

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STEP 1

STEP 2

STEP 3

Pencil sketch

Tracing & Coloring

Finalizing

deluxe.com/logodesign

the secret to great logo design

Marketing