the secret to author blog success

The Secret to Author Blog SuccessHow to Dominate Your Niche with a Book Blog Denise Wakeman

Your Guide To Better Visibility on the Web

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Over 2 billion people have access to the Web.©2013 Denise Wakeman, The Blog

Squad LLC • Do NOT distribute

Author Blog Success

Why Blog?

You Must Be a Content Machine6 Ways to Produce Quality Content

Amplify Your Message

10 Bonus Tips

3 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

Why Blog for Your Book?

You will: Have greater visibility Get found by your ideal

reader Enhance your

reputation Establish your brand Build credibility Get more traffic Build your list Sell more books!

4 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

Blogging Attracts More Visitors

Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV 5

http://bit.ly/XDkQV

The Digital Handshake


Blogging More Often Drives Results

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr 7

http://bit.ly/aewfHr

Your blog is home base for your book


Personality Not Included


Align, Expand and Succeed


3 Steps for Creating Great Content

©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

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“You will never keep people from talking. But you can take actions to influence the content of what

they say.”

~ Seth Godin, Marketing Guru


3 Step Content Formula

Use Keywords

Create compelling headlinesTap into

what your readers

want13 ©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute

It’s all about content

“…your blog is for communicating the essence of your brand.”

~ Gary Vaynerchuk, author of “Crush It!”


Blog = Better SEO Search Engine Optimization

Better Listings On Google More Visibility Means More Opportunity Get found on the Web

Keywords Headlines


Use Keywords

Do your research Use tools to build your list of keywords

Freekeywords.wordtracker.com

Google Analytics Google Keyword Suggestion

tool(requires Google Adwords account)


Blog Post Titles Your Title is Your Headline

First impression Shows up in search results & syndication sites 8 out of 10 read headline copy Numbers in headlines bring in more traffic Write your headline last Keep a “swipe file” of sample headlines

Questions Statistics Stories


Create a Variety of Posts Mix it up with different styles of posts

Top 10 How-to Case studies Reader Q&A Opinion Link round-up Poll/survey results and analysis


Types of Post Titles


6 Ways to Produce Quality Content


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1. Plan Your Posts Make a list of categories for your blog

List 5 sub-topics for each category Create a style bank Leave room for spontaneity Time yourself Plug posts into your Editorial Calendar Assign each sub-topic to a date


2. Keep a Running List of Ideas

©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute22

Everything is fodder Conversations Books Articles Other blog posts Photos

Write/Record your ideas Paper Word doc Evernote.com ***

3. Schedule Time


Schedule time for your blogging Mark blogging time on

your calendar Post 2-3 times per

week Read and comment 2

times per week on other blogs

4. Write a Series of Posts


Short on time? Take a couple hours to pump out a series of posts

Queue posts to publish on future dates

Use Editorial Calendar plug-in for Wordpress

5. Invite Guest Bloggers Add the voice of others in your industry Invite people in your community

Your team Your vendors Your colleagues Your customers Thought leaders in your industry

Post a request on Blogger Linkup – www.BloggerLinkup.com


http://www.bloggerlinkup.com/

Guest Post Quick Tip

Create submission guidelines

Set up a form on your site to collect guest posts

Add a navigation link on your blog

Form from Twitip.com


6. Interview Experts


Monthly or weekly feature

Identify 12-20 experts in your industry

What’s in it for them?

5-7 questions Text and Audio

Interview on the phone

Transcribe Post both audio and

written versions

Still Alice


Amplify Your Message


Enlist Your Audience Make it easy to share your content

Share buttons Call to Action

Retweet Subscribe

Comments Make them social too!


Share Your Content

Make your posts viral


Call to Action

Retweet Subscribe to

list


Crush It!


Socialize Comments

Avatars help build community

Share comments on social sites


10 Bonus Tips


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10 Bonus Book Marketing Tips

1. Use your book title as domain name for blogwww.yourbooktitle.com

2. Use a custom header/banner

36©2013 Denise Wakeman, The Blog Squad LLC • Do NOT distribute


3. Collect email addresses with subscription form

4. Create a Google+ community or Facebook group for your readers



5. Participate in the blogosphere

6. Podcast your book – publish in multiple formats



7. Set up a Facebook Page for your book for more fan engagement

8. Have a virtual blog tour – Google “virtual book tour”



9. Run a contest

10. Use video to promote your book


Denise Wakeman

Let’s Connect!

DeniseWakeman.com Facebook.com/AdventuresInVisibility Twitter.com/DeniseWakeman Need more visibility for your book

project? Let’s talk… http://denisewakeman.com/book-visibility/

More Free Tips! –www.BoostYourVisibility.com


http://denisewakeman.com/

http://fb.com/AdventuresInVisibility

http://fb.com/AdventuresInVisibility

http://twitter.com/DeniseWakeman

http://twitter.com/DeniseWakeman

http://denisewakeman.com/book-visibility/

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