04 Jul The Secret of Social Media Marketing lotusnation.com /the-secret-of-social-media-marketing/

The Secret of Social Media Marketing

Posted at 20:55h in Marketing by Ediz Emin0 Likes

“Maybe don’t call it social media. Just be human and tell your story – Gary Vaynerchuk.”

When it comes to social media marketing, most people market online in the traditional way through overloading theirsocial media profiles with sales and promotions. This doesn’t work anymore. The new way of marketing focuses onbuilding relationships with people, engaging and identifying with people’s problems, providing value and sharingstories.

“People don’t buy products, people buy people.”

Let’s look at how to build your presence as a business online. Social media marketing is composed of 3 stages.Social, Media and Marketing. Let’s look at each one.

Social – The first thing to note down is to Engage on social media. Through engaging with people you areestablishing trust and important relationships with them. Interacting with people also means that you are able toconduct market research to find out who is your audience and what do they want.

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There are many ways to interact with people on social media, for instance on Facebook you can chat with peoplethrough fan pages, group pages, private messages and more. Asking questions is a great way to have peopletelling you what they want. Furthermore sharing your experiences and stories with others will create greatrelationships.

Media – This stage is all about the content that you publish on social media. The most important thing to know whenpublishing content through social media is Value. You don’t want to be constantly promoting or selling your productson social media. People may start to lose interest because you are asking for too much rather than giving.

There’s the 80/20 rule, in which 80% of your content should be providing valuable material. Such can include articleblogs, free tips and videos, free e-books, entertainment, inspirational quotes etc. Then 20% can be put into offeringsome kind of sale or promotion. This way you are giving way more than you are asking for, and your customers willrespect you more for this.

Marketing – The final stage involves Awareness which is putting yourself and your business out there on socialmedia so that people actually know that you exist. An organic (free) way to increase awareness for instance onFacebook is to gain page likes on your fan page. A great way to do this when starting off is to invite all your existingfriends from your personal profile to join your fan page.

The paid way of increasing awareness is to use paid advertisement. For example Google AdWords, Bing Ads,Banner Ads, Facebook ads etc. Ads are great because you can target a wide spectrum of people with differentdemographics such as age, interests, location etc.

Remember the 3 aspects in Social Media Marketing

1. Social – Engage with people to establish relationships, trust and understand your audience.

2. Media – Provide Value so that you are giving more than you are asking for.

3. Marketing – Create Awareness through free and/or paid ways of advertising.

If you are interested in establishing an Online Business through the use of not only Social Media, but other aspectssuch as Email Marketing, List Building etc, check out this

Free 7 Day Video Bootcamp Series that features my mentor Stuart Ross teaching you how to start a profitableonline business from scratch.

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