the secret message of the fallen stars - a transmedialit project
DESCRIPTION
Novel, shortmovie, app, comics and social campaigns for a TransmediaLit project designed by Max Giovagnoli, RomeTRANSCRIPT
MAX GIOVAGNOLI
IL MESSAGGIO SEGRETO DELLE STELLE CADENTI
(THE SECRET MESSAGE OF THE FALLEN STARS, 2012)
A TRANSMEDIA EXPERIENCE
postit1 PLOT AND STORYWORLD The story started in Rome, where Giuspe, a 16 years ADHD student, forces his teacher April to go with him in Ireland to find his parents. A thrilling on the road through the “Green Island”, from Dublin to the wildlife of a little village in the northern part of the country. A clandestine drug trafficking, a violent chase and the magic presence of an old woman, Erin, who works as a lighthouse keeper after hers husband’s death, complete the adventures of this unexpected, tricky duet.
RABBIT HOLE: THE SHORTMOVIE
IL MARE IN VENA (THE SEA IN MY VEINS, 2011)
THE MOVIE FOCUSES ON THE FIRST 50 PAGE OF THE STORY, WITH AN ALTERNATE ENDING
SHORTMOVIE RELEASE
CAIRO MEDITERRANEAN LITERARY FESTIVAL (MAY, 2011)
PRESCREENING IN THE YOUNG ADULT SECTION, DURING THE “ARAB SPRING”, AND THEN LAUNCH ON THE WEB (YOUTUBE) IN DECEMBER, 2011
THE NOVEL (FEBRUARY, 2012)
postit1 SOCIAL NETWORK ACTIVITIES 1 (FEBRUARY, 2012)
PLOT DRIVEN: TRAILER 1 USER GENERATED DEMOTIVATIONAL
CHARACTER DRIVEN: TRAILER 2
AUTHOR PROFILE AND FANPAGE
postit1 SOCIAL NETWORK ACTIVITIES 2: “PLAY THE BOOK!” (MARCH, 2012)
POST IT CAMPAIGN (LAUNCHED ON FACEBOOK AND WITH TRADITIONAL POSTCARDS)
THE CAMPAIGN LAUNCHED THE FIRST “URBAN BOOK GAME” IN ITALY: A QUEST, PLAYABLE IN TEAMS, SPREADING DIGITAL CONTENTS AND UGC CREATION
postit1 THE URBAN BOOK GAME:
THE SECRET MESSAGE OF THE FALLEN STARS (2012)
CREATIVE AND LOGISTICS PARTNER: URBAN EXPERIENCE, ROME
postit1 THE READING TOUR (APRIL, 2012, THREE DATES)
PERFORMING THE NOVEL & MOVIE SOUNDTRACK
HERE, WITH THE IRISH SINGER KAY MC CARTHY (ROME, APRIL 2012)
postit1 THE COMICS: “THE SECRET OF ERIN” (MAY, 2012)
THE COMICS TELLS THE BACKSTORY (1984) OF THE FEMININE CHARACTER OF THE NOVEL, ERIN, MOTHER OF GIUSPE, DURING THE IRISH TROUBLES.
THE ADVENTURE IS BASED IN MALIN HEAD AND REVEALES THE REAL MEANING OF THE “SECRET” MESSAGE OF THE FALLEN STARS
TEXT, MAX GIOVAGNOLI - DRAWINGS, SIMONE D’ARMINI
postit1 PRESS & ENDORSEMENT
“Remarkable how such an advanced narrative design is being born right here in beautiful Italy! A lesson, and a model that is now starting to rise all over the world” (Jeff Gomez, Avatar, Tron, Pirates of the Caribbean, Halo, Prince of Persia).