The Secret Art of PersuasionBy Robert Ishoy

Why?

Have you ever wondered how leaders in business, politics and even religion are able to get others do what they want them to do? Are you able to influence others in your life the way you would like to? What are the secrets of persuasion? How can you use the powers of persuasion to improve your life?

40 plus years of learning

The Hierarchy of Persuasive Methods

Higher Forms of Persuasion

Conversion

Common Forms of Persuasion

Tangible Incentiv

es

Crude Forms of Persuasion

Force

Higher Forms of Persuasion: Nontangible Incentives, Conversion

All have their place but it is the higher forms of persuasion that are more effective and lasting.

The lower forms tend to be conditional and temporary as well as ethically questionable.

What I teach

Persuasion as an art form

Psychology of persuasion

Concepts of:

building positive rapport,

conducting an assessment

and developing a persuasive strategy

Building Rapport

Rapport

crediblity

trustemapthy

Conducting an assessment

questioning

listening

monitoringrapport

elicitation

Developing a persuasive strategy

LogosEthosPathos

Pathos (emotion)

Ethos (credibilit

y)

Logos (reasonin

g)

“Persuasion is using the Ghost of the past to change the Spirit of the future.”

http://secretsop.com

Value

Special Offer

$29.951st Ten

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Vision

Changing one mind/heart at a time

altruistic egotism = win / win

The Power of Persuasion