the search marketing presentation

11

Upload: parpan34

Post on 05-Jul-2015

74 views

Category:

Technology


1 download

TRANSCRIPT

Page 1: The Search Marketing Presentation
Page 2: The Search Marketing Presentation

The Search Marketing is a Private Limited interactive media solutions and marketing companythat emphasis on core marketing methodologies to empower the business revenue from theweb media channels. We endorse companies through media relations and cloud marketingtechniques and tactics that meet the practice guidelines so the best of your services getfound on search engines and your prospective customers. It is through the concept of CloudMarketing; The Search Marketing is different from other internet marketing firms.

The Search Marketing is an Offshore Software and Web Applications Development company as well under the name of Search Communications. The Search Marketing also provides IT enable solutions and services with power-driven quality & eternal commitment to move ahead along with the changes of the world. We take the utmost care of our clients, handle every project with delicacy, and always keep the client updated about the progress on the work front, in a way make our clients feel, as if we are working on the same table. We have a retention ration of 85%.

Page 3: The Search Marketing Presentation

Quality

• Quality analyst for each activity produced

• Worked on more than 150+ Web designing and development projects

• Have done more than 600+ online marketing projects

• Diverse Expertise

• 35 + Experts for Web-based Marketing and Development

Reliability

• 4 years of extensive experience in Online Marketing

• Clients across Globe

Security & Availability

• Dedicated Lease Line for Work Stations

• Ensured Data Protection

• Modern Techniques of security

• Internal Training Facilities

• Disaster Recovery

• Project Management System

• Various Delivery and Engagement Models

• 24x7 Phone and Mail Support

Page 4: The Search Marketing Presentation

Using 7Ps in marketing is very essential specifically in CloudMarketing Approach. 7Ps include Product, Price, Promotions, People,Place, Process and Physical Evidence. To gain the faith andreputation is very important online and that’s where a businessrequires right approach to their marketing activities online.

The Search Marketing always approach for the Six Sigma qualifiedmarketing process which helps us to improve in quality of ourservices, efficiency and effectiveness of activities and also in increasethe return of investment of our clients. The Search Marketing hasstrong understanding of basics of Search Engines which leads themarketing activities in right direction. Our weekly training sessionsand updates keep the resource up to date with the informationregarding the changes in searches.

Real time result tracking activities help our clients to improve ontheir services and present it according the marketing requirementwhich very important nowadays.

Page 5: The Search Marketing Presentation

Project Analysis

Industry Understanding

Defining Goals

Strategic PlanWeb Presence

Changes

Creation Web Promotion Channels

Analysis of Marketing Response

Building Authorities

Business Opportunities

Page 6: The Search Marketing Presentation

• Cloud Marketing

• Search Engine Optimization

• Reputation Management

• Local Search Marketing

• Social Media Marketing

• E-Commerce Optimization

• Landing Page Optimization

Page 7: The Search Marketing Presentation

Search engines continue to refine their technology to bring search engine users the freshest,most relevant content related to their search. Bryant Media Group stays abreast of thesechanges to ensure your website and your conversions are always sustaining.

Past Ranking Factors – In the past, inbound links played a primary role in the rankings of awebsite, and it didn’t matter where those links came from or how relevant the content wason the website to the search. Today’s link building must be natural and from relevant, high PRresources.

New Ranking Factors – As the web has grown to be more social and search engine users decidedthat the information they were receiving was not always what they were looking for, thesearch engines changed the way algorithms and bots scan and index pages, mainly throughLatent Semantic Indexing – contextual word relationships based on mathematicalcalculations. Basically, words within content.

Page 8: The Search Marketing Presentation

Essentially, content is king in the rankings, and if you don’t have good on site SEO, don’t expectother programs to work well, but links are still important if handled correctly and by naturallink building practices. The search engines can give priority if your website is active incommunities (social networks and high PR sites) and inbound linking is healthy from theseareas. Link buying or links in bad neighborhoods will be detected and will lower the rankingsof your site.

As the web has become more social, so have the search engines, and this is where you can notonly gain authority links for your site, but also reach targeted buyers on the web, drivingsignificant traffic and conversions while supporting your SEO efforts. With our methods, wepush your website content out on the web so you are constantly visible to your buyers,improving keyword rankings, and boosting traffic.

Page 9: The Search Marketing Presentation

SEO is no longer just about optimizing a website and seeking out links. It is now an allencompassing search engine marketing methodology that incorporates variousspaces of the web that bring in traffic and improve keyword rankings as a result.But, this doesn’t just improve keyword rankings - it sustains them - and thewebsite’s authority in the search engines.

The Search Marketing provides the resources and teams for a successful webmarketing program that targets buyers from all channels on the web while buildingyour search engine authority and page rank for important keywords. This cycle iscontinuous and is the long-term strategy that the most successful web businessesutilize for optimum conversion opportunity.

Page 10: The Search Marketing Presentation

Our engagement models areflexible, scalable, secure andcustom defined based on specificindividual needs of ourcustomers. With this we ensurethat we follow the right strategyto ensure businesstransformation, lower operationalcosts and quick time to market.We ensure 100% success for ourcustomers business and in theprocess, ensure businesscontinuity for ourselves.

Dedicated Marketing

Center

Fixed Price Model

Built Operate Transfer Model

Time and Material Model

Business Model

Page 11: The Search Marketing Presentation

The Search Marketing Private Limited

USA India UK

1327 Madison Avenue,

Memphis,

TN – 38104

Tel: +1-214-699-6063

203, Ashman Complex,

Swastik Char Rasta,

Ahmedabad,

Gujarat – 380008, INDIA

Tel: +91-972-522-7667,

+91-79-403-72716

Suite 3

6 The Broadway

Mill Hill

NW7 3LL

Phone: 084445 872 375

www.TheSearchMarket ing .com

emai l : in fo@TheSearchMarket ing .com

Copyright © The Search Marketing Private Limited 2007