the search agency's trends in paid search report q2 2013
Post on 14-Sep-2014
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The Search Agency published a comprehensive report detailing the state of paid search across search engines, devices, ad formats and industries. These graphs highlight the most significant trends from Q1 2013. The full report is available: http://info.thesearchagency.com/StateofPaidSearchQuarterTwo2013.htmlTRANSCRIPT
![Page 1: The Search Agency's Trends in Paid Search Report Q2 2013](https://reader033.vdocuments.mx/reader033/viewer/2022061106/541553d88d7f728a6c8b4633/html5/thumbnails/1.jpg)
Trends in Paid Search Q2 2013The Search Agency
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P ropr i e t a ry and Con f i den t i a l
Overall Paid Search Trends
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3P ropr i e t a ry and Con f i den t i a l
Overall Trends in Paid Search
Overall impressions increased 7.5% YoY and 20% QoQ.
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4P ropr i e t a ry and Con f i den t i a l
Overall Trends in Paid Search
Overall search engine clicks increased 5.2% YoY but decreased 6.4% QoQ.
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5P ropr i e t a ry and Con f i den t i a l
Overall Trends in Paid Search
CTR across search engines decreased 2.1% YoY and 22% QoQ.
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6P ropr i e t a ry and Con f i den t i a l
Overall Trends in Paid Search
Overall CPC across search engines increased 10% YoY and 17.3% QoQ.
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7P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
Google’s clicks increased 4.1% YoY and Bing’s clicks increased 12.9% YoY. Total clicks fell on both engines in Q2, dropping 7.1% on Google and
4.1% on Bing QoQ.
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8P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
CPCs increased across both search engines YoY. Google’s average CPC increased 8.3% YoY and 21.2% QoQ, while Bing’s average CPC
increased 18.9% YoY and remained relatively flat QoQ.
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9P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
Google’s desktop CPCs increased both YoY and QoQ, by 9.6% and 20% respectively. Smartphone CPCs decreased 4.9% YoY but increased
23.8% QoQ. Lastly, tablet CPCs increased 25.3% YoY and 27.8% QoQ.
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10P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
Bing desktop CPCs increased 21.9% YoY and 1.1% QoQ. Smartphone CPCs decreased 3.7% YoY and more dramatically QoQ, by 13.8%. Tablet
CPCs increased 8.9% YoY and remained relatively flat QoQ.
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11P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
Google’s click share fell to 86.9% in Q2, marking a minimal decrease YoY and QoQ.
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12P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
Google’s spend share fell to 83.8% in Q2—a 2.5% decrease YoY and a 3.1% increase QoQ.
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13P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
Smartphones and tablets continued to gain click share on Bing in Q2. Desktop share fell to 83.5%—a 9.1% decrease YoY and a 3.1% decrease
QoQ.
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14P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
Smartphones continued to gain share on Google in Q2, while tablet share increased YoY and decreased QoQ. Desktop click share fell to 71%,
marking a 14.9% decrease YoY and a 1.2% decrease QoQ.
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P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
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16P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
Desktop spend share decreased by 12.5% from 85.2% to 74.5% YoY and decreased by 2.5% from 76.5% QoQ. Smartphone spend share increased by
70.4% from 8.4% to 14.2% YoY and increased by 12.0% from 12.7% QoQ. Tablet spend share increased by 74.7% from 6.4% to 11.2% YoY and increased 4.2%
from 10.8% QoQ.
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17P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
Desktop impression share decreased 12.4%, from 89.2% to 78.1% YoY.
Tablet impression share increased 77.9%, from 5.3% to 9.5% YoY.
Smartphone impression share increased 131%, from 5.4% to 12.4% YoY.
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18P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
Desktop click share decreased 14%, from 84.5% to 72.7% YoY.
Tablet click share increased 53.7%, from 7.2% to 11% YoY.
Smartphone click share increased 97.1%, from 8.3% to 16.3% YoY.
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19P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
Smartphone CPC decreased 4.8% YoY but increased 21% QoQ.
Tablet CPC increased 25.1% YoY and 24.5% QoQ.
Desktop CPC increased 12% YoY and 15.9% QoQ.
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20P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
Google’s share of total clicks on tablets decreased from 93.9% to 89.1% YoY.
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21P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
Google’s click share on smartphones increased from 93.4% to 94.1% YoY but fell from 94.7% QoQ.
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22P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
Google’s share of total clicks on desktops decreased 2% from 86.7% to 84.9% YoY.
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P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Ad Format
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24P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Ad Format
PLA spend increased 347.2% YoY and decreased 14% QoQ.
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25P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Ad Format
PLA clicks increased 382.5% YoY but decreased 35.7% QoQ.
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26P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Ad Format
PLA CPC decreased 7.3% YoY but increased 33.8% QoQ.
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27P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Ad Format
13.1% of total PLA clicks came from tablets. Share of PLA clicks from smartphones more than tripled QoQ and desktop clicks decreased 12.5%
QoQ.
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Trends in Paid Search Q2 2013The Search Agency