RESEARCH: THE SCRIPT

Eleanor, Lucy and Karis

The SongsBREAKEVEN

HALL OF FAMETHE MAN WHO

CAN’T BE MOVED SUPERHEROESFOR THE FIRST

IF YOU COULD

NOTHINGSIX DEGREES OF

SEPERATIONNO GOOD IN

GOODBYEIF YOU EVERCOME BACK

TIME

SEE ME NOW

DiscographyThe Script have released 4 studio albums; The Script, Science & Faith, #3 and No Sound without Silence. These albums have been released since 2008 right up until 2014. Their most successful singles have topped the charts at number 1 and 2 in various countries. ‘Hall of Fame’, arguably their most successful single to date, featuring American musician will.i.am, charted at number 1 in both Ireland and the UK. This single also charted at number 2 in Germany and number 3 in both New Zealand and Switzerland. The band have released a total of 16 music videos to date and have released a number of campaigns promoting their biggest selling singles. Their marketing approach ties in their albums with their arena tours. This is a clever marketing strategy used by many artists. The band have followed a trend of releasing 2-3 singles from every studio album.

GenreThe genre of the band The Script is Indie/Alternative rock. Indie rock is a subgenre of alternative rock. The indie rock genre started in the UK and America in the early 1980’s. The audience of The Script will also be interested in this genre of music as it is similar to what they make and sing. Other artists that the audience may like are Lawson, The Fray, One Republic, Scouting For Girls and Snow Patrol.

The world map was taken off The Script’s website. It shows where The Script are playing their tours. It shows that The Script are known worldwide, so the audience won’t just be from the UK. We need to bare this in mind when re creating the music video as the audience for our video could be from all across the world.

Common codes and conventions for the genre Indie/Alternative rock music videos are that they tend to wear very dark, laid back clothing in the majority of their videos and live performances this is also paired alongside quite dark lighting with the rarity of bright lighting used; in a lot of The Script music videos they use a contrast between both bright and dark lighting. Another common convention is little snippets of live performances inputted throughout the music video, mainly during the chorus and when the song ends. The locations of where the live performances are normally in quite rebellious places such as on top of buildings and underground car parks. Rebelling is a main part of Rock bands and their music. Also in Indie/Alternative rock music videos follow a narrative in their videos, in songs such like ‘The Man Who Can’t Be Moved’ they follow a story and it is clear to the audience what the story is about. It also helps the audience interpret their own ideas around the song and the narrative.

Music Platforms and The Script

Billboard is a massive media brand which is from America but distributed worldwide. Billboard have a number of media platforms such as magazines, websites but it is mostly known for it’s music charts.

On the website for Billboard it has an overview page of the script which includes all the most popular news updates of the artists. It also has further pages on the band’s history, a biography about them, images and videos. This gives me a bigger insight into the script’s audience as they are featured on the Billboard’s website. It infers that The Script are very well known as they are featured on the billboards website and also have featured in the billboard charts.

Billboard magazine does include different genres of music. However, it does heavily focus on mainstream artists, chart music/pop music. This implies to me that The Script’s genre could be classed as pop music as well as alternative rock and indie. This means that The Script has an audience that could prefer either of the three music genres. The audience that tends to listen to chart music is usually varied, mostly from young teenagers to young adults. Moreover The Script’s audience may also be of this age range too.

The Record label – Sony Label Group

Sony Label Group or also known as Sony Music Entertainment is a successful American label company owned by Sony. The company was first founded in 1929. It is classed as one of the biggest three record labels worldwide, along with Universal Music Group and Warner Music Group. Sony Music Entertainment has signed many worldwide artists, such as Beyoncé, Michael Jackson, Whitney Houston, Calvin Harris, Shakira and etc. All these artists are known for songwriting and all their songs feature in the mainstream charts often. This suggest that The Script is also among these artists and is very popular too as they feature in the mainstream charts too, even though their genre isn’t the classic pop that you would expect to see in the mainstream charts.

The Band MembersThe Lead Vocalist and Keyboardist: Danny

O'Donoghue

The script has one main singer, Danny O’Donoghue. Many other bands similar to The Script also only consists of one main singer. Examples of other bands with one main singer are Coldplay, Scouting For Girls and One Republic. Danny is an irish singer-songwriter and he co-writes The Scripts songs for all of their albums.

The Lead Guitarist: Mark Sheehan

Mark Sheehan is a childhood friend of Danny O’Donoghue. In the mid 90’s they became song writers and production partners. They worked for a while in LA and they moved back to Dublin where they partnered with Glen Power. Marker originally wanted to be a dancer and at the age of 17 he started teaching at Digges Performing Art School. He started the band My Town in 1996 and the main singer left so Danny O’Donoghue replaced the main singer.

The Drummer: Glen Power

Glen Power is the drummer in the script. He has being drumming since a young age and was later recruited to The Script. Power has featured on many other artists albums/ songs. In 1995, he featured on the album Transmitting Live by Runwig. Also in 2008, he featured in the album Raised on Songs and Stories by Red Hurley. He has also been featured in various more albums since then. Supporting members

Benjamin Sargeant – bass, backing vocalsPaul Inder – guitar, bass (studio)Rodney Alejandro – piano, keyboards