the science behind inbound marketing for builders and remodelers v2
TRANSCRIPT
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The Science Behind Inbound Marketing for Builders and Remodelers
Spencer PowellInbound Marketing Director@spowell24
Enter questions/comments in the chat panel www.tmrdirect.com
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Agenda
Enter questions/comments in the chat panel www.tmrdirect.com
1. Brief overview of inbound marketing2. Real data behind specific inbound marketing activities3. MIT study of HubSpot: how long does this take?4. 3 TMR Direct case studies - working with HubSpot and
our builder clients5. How to get started with inbound marketing
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Inbound Marketing Overview
Step 1: Attract Visitors
Website
Blogging
Search Engine Optimization
Social Media
Referral Sites
•Create Content
•Optimize that Content
•Promote that Content•Facebook•Twitter•Google+•LinkedIn•Houzz•Pinterest
•Page Titles•Keywords•Links•Meta Data
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Inbound Marketing Overview
Step 2: Convert Visitors
•Create Compelling Offers
•Design CTAs
•Build Landing Pages
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Inbound Marketing Overview
Step 3: Convert Leads to Customers•Educate
•Nurture
•Re-Convert
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Inbound Marketing Overview
Step 4: Analyze
•Traffic
•Conversion Rates
•Customers
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The True Science Behind Inbound Marketing
1. Impact of Blogging2. Impact of Website Pages3. Impact of Social Media4. Impact of Landing Pages
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Eating our own dog food…
594 Visits
4,254 Visits!
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The True Science Behind Inbound Marketing
1.Impact of Blogging
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Blogging 8 times per month = 3x the traffic
Blogging 4 times per month = 2x the traffic
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Custom Home Builder & Remodeler Example
40 Visits
663 Visits
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Blogging 8 times per month = 4x the leads
Blogging 4 times per month = 3x the leads
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Custom Home Builder & Remodeler Example
8 Leads
65 Leads
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Agenda
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Agenda
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Home Builder Example
0 Blog Articles
60 Blog Articles
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Agenda
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The True Science Behind Inbound Marketing
1. Impact of Blogging
2.Impact on Website Content
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Agenda
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Bigger Websites (i.e. more website pages), attract more website traffic
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Home Builder Example
558 Visits
3,156 Visits
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Agenda
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The True Science Behind Inbound Marketing
1. Impact of Blogging2. Impact of Website Content
3.Impact of Social Media
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Agenda
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Agenda
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The True Science Behind Inbound Marketing
1. Impact of Blogging2. Impact of Website Content3. Impact of Social Media
4.Impact of Landing Pages
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Agenda
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Home Builder Example
24 Leads
293 Leads
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MIT Study of HubSpot
•Avg. of 2.7x increase in traffic after 12 months of active use
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MIT Study of HubSpot
•Experienced lead database growth of 30.4x after 12 months of active use
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MIT Study of HubSpot
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MIT Study of HubSpot
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MIT Study of HubSpot
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MIT Study of HubSpot
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MIT Study of HubSpot
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MIT Study of HubSpot
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TMR Direct: Homebuilder & Remodeler Case Studies
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TMR Direct: Homebuilder & Remodeler Case Studies
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TMR Direct: Homebuilder & Remodeler Case Studies
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Get Started with Inbound MarketingInbound Marketing Assessment
HubSpot + TMR Direct
HubSpot + DIY Inbound Marketing
Not a fit for Inbound Marketing
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Questions?
Get Started with Inbound Marketingmarketing.tmrdirect.com/IMA
Spencer PowellInbound Marketing Director@[email protected]
Sources of Data: HubSpot and MIT