The Scandinavian The Scandinavian mobile app marketmobile app market

Espen RiskedalEspen RiskedalOctober 2010October 2010

AgendaCurrent state

Trends and forecasts

Reaching the market

Espen RiskedalMasters from UiB

6 years in Trolltech

2 years in NOKIA

Co-founded Cutehacks AS

Mobile appsSymbian^3

MeeGo

Android

Current state of the Current state of the Scandinavian marketScandinavian market

Worldwide

US

EU

Nordic

Scandinavia

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

OtherSamsungSony EricssonRIMAndroidSymbianOSiPhoneOS

Web usage by mobile OSSource http://gs.statcounter.com/ -- April to September 2010

NokiaAppleResearch in MotionHTCSony EricssonSamsungOthers

Western Europeanmarket share 2nd Quarter 2010Numbers from IDC http://bit.ly/9PrG1i

Number of apps

Daily downloads (millions)

Free/ Paid

Paid apps in Scandinavia

Credit card / Paypal

(countries)

Operator billing

(operators)

Revenue split

App Store (Apple)

280000source

(October 2010)

16.7source

(June 2010)

28/73source

(June 2010)

Yessource(2009)

90source

(February 2010)

0source

(October 2010)

70/30source

(May 2010)

Android Market

(Google)

90000source

(October 2010)

3.4source

(July 2010)

57/43source

(June 2010)

Yessource

(Sept 2010)

32source

(September 2010)

1source

(October 2010)

70/30source

(Oct 2010)

OVI Store (Nokia)

13000source

(July 2010)

2.5source

(October 2010)

26/75source

(June 2010)

Yessource

(October 2010)

190source

(October 2010)

91source

(October 2010)

70/30source

(September 2010)

App World (Blackberry)

10000source

(September 2010)

1source

(April 2010)

26/75source

(June 2010)

Nosource

(October 2010)

73source

(October 2010)

0source

(June 2010)

70/30source

(April 2010)

Worldwide app store statistics

Trends and forecastsTrends and forecasts

2008 2009 2010 2011 2012 2013 2014 2015 20160

5

10

15

20

25

30

ABIGartnerJuniperOvumFuturesourceBooz & Company

Year

Billio

n do

wnl

oads

Worldwide app downloadsSources http://slidesha.re/aIYxWn - «157 Mobile App Stats You Should Know About»

2008 2009 2010 2011 2012 2013 2014 20150

5

10

15

20

25

30

35

GartnerJuniperFuturesourceresearch2guidance

Year

Billio

n US

DWorldwide app revenueSources http://slidesha.re/aIYxWn - «157 Mobile App Stats You Should Know About»

2009 20150

10

20

30

40

50

60

70

80

90

100

OtherApp World (Blackberry)OVI Store (Nokia)Android Market (Google)App Store (Apple)

Year

Dow

nloa

ds (%

)

Worldwide platformsSource Ovum (http://bit.ly/9KyrAZ)

Reaching theReaching theScandinavian marketScandinavian market

PlatformsiOS

Android

Symbian

RIM, Bada, Windows Phone 7

mobile OS Vendor solution

iOS (Apple) Objective C and Cocoa Touch

Android (Google) Java and Android SDK

Symbian (Nokia) C++ and Qt

App development

Cross platform alternatives:Qt, HTML5/WRT, Mono/.NET, Flash, J2ME, Silverlight

App business modelsFree

Ads

Trial / Freemium

Premium

ConclusionConclusion

ConclusionTarget iOS, Android and Symbian

Android and Symbian is coming

10x revenue and downloads by 2015

Wait with RIM, WP7 and Bada

MeeGo is a wildcard

Mythbusting: Demo of YR

Thank you!

Got any questions?

http://cutehacks.comhttp://cutehacks.com

All images by All images by lrargerichlrargerich on flickr.com on flickr.com