the sales are falling

8/6/2019 The Sales Are Falling

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THE SALES ARE FALLING BAJAJ AVENGER

ABOUT COMPANY PROFILE

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of

industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel,

insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest

two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin

America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India's movement for

independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and

determination to succeed which are characteristic of the group today, are often traced back to its birth during

those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close

confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship

and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend

on his newly launched business venture.

His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He too was close to Gandhiji and it

was only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan

Bajaj not only consolidated the group, but also diversified into various manufacturing activities. The present

Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of

the Bajaj Auto the flagship company has gone up from INR.72 million to INR. 120 billion, its product portfolio has

expanded and the brand has found a global market. He is one of Indias most distinguished business leaders and

internationally respected for his business acumen and entrepreneurial spirit.

Bajaj Auto is the flagship of the Bajaj group of companies. The group comprises of 34 companies and wasfounded in the year 1926.

The two wheelers vehicles manufactured by Bajaj are :-

y

Avenger 220 DTS-i

y Pulsar 135 LSPulsar 220 DTS-i Pulsar 180 DTS-i Pulsar 150 DTS-i

y Discover 150 Discover 125

Discover 100

y Platina 125 Platina 100 CC



y Ninja 250R Ninja 650R

Avengers Life History:

ELIMINATOR: It all started with the word Eliminator, the bike which was a Kawasaki product,

essentially, and created a huge furore in the market when it was launched in 2001 in India. It was a

big gamble from Bajaj as the market back then was majorly confined to smaller bikes. A price tag of

over 90k back then meant a moon for the masses. Eliminator had a 174cc engine imported directly

from Kawasakis stables, which was capable of producing 15PS of maximum power and 13.7Nm of

peak torque. EL175, as it was called in the Kawasakis stables, enjoyed a good share of success until

2005 when Bajaj decided to revamp the whole concept; and Avenger, the most affordable cruiser

experience was born!

AVENGER 180: Bajaj stopped Eliminator and launched a similar looking Avenger on 10th June 2005(which happens to be the birthday for Rahul Bajaj) with a different engine and a huge 30k slash!

This huge reduction was attributed to the fact that the bike shared the same engine borrowed from

the then eldest Pulsars, Pulsar 180 DTSi and all the parts were indigenous Indian, manufactured and

assembled by Bajaj locally. Under this tune, Avengers 178.6cc DTSi engine produced 16.5 bhp of

maximum power belting out 15.22 Nm of peak torque similar to Pulsar 180 DTSi.

AVENGER 200: After a grand run, Bajaj decided to upgrade the bike with Pulsar 200s mill and

Avenger 200 was introduced in 2007 with a very little price increase and an introduction of Oil

Cooling on this bike. The 198.8cc air cooled (with oil cooler) mill of Avenger was tuned to a

different tune from the Pulsar 200s and produced a healthy 17.5PS (@8000rpm) of max power and

16.7Nm (@6000) of swirling torque in contrast to Pulsar 200s 18PS and 17.1Nm respectively. With

each iteration the product has been enhanced (probably barring the Eliminators!) and riders have

come close to simulating a more cruiser like experience.

AVENGER 220: In comes another upgrade to the bike and this time it has been endowed with The

Fastest Indian, Pulsar 220 DTSis heart. Avenger 220, as Bajaj calls it, takes the game a step ahead

and up close to the Feel Like God theme the bike has been known for. Here is what Bajaj has in

offering with the new product.

EngineType 4-stroke, single cylinder, DTS-i, air cooled with oil-coolerDisplacement

(cc) 219.89Max. Power (Ps @ rpm) 19.03 @ 8400 Max. Torque (Nm @ rpm) 17.5 @ 7000Starting Electric

SuspensionFront TelescopicRear Hydraulic Shock Absorber

BrakesFront Disc, Dia. 260 mmRear Drum, Dia. 130 mm

TyreFront Tubetype Unidirectional - 90 / 90 x 17"Rear Tubetype Unidirectional - 130 / 90 x 15"

Fuel TankTotal litres(reserve, usable) 14 liter full (3.4 liter reserve)



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4 stroke DTSi 220 CC engine

DTSi technology advantages :1. Good power and pick up.2. Better fuel efficiency.3. Lesser emissions.

DC Ignition system advantages :1. Easy to start due to low trigger start RPM.2. Cold startability improved.

Ride that can be enjoyeddue toPower packed performance.Digital twin spark ignition.Oil cooled engine - bigger oilcooler. Virtual

galaryUltra Powerful Lights219.89 cc DTS-i Engine



Youth une oy ent kee s first-time riders out of bike market due to dramatic fall in credit crunch

bites

High fuel consumption

All the indicators are kept on fuel tank which is sometimes not visible and is distracting when you

ride the vehicle

Steel finish on the top of fuel tank reflect very badly during day lightGround clearance is not suitable for Indian road.

Delay in the delivery of the vehicles that lead to withdraw the booking of the customer.

Pillion seat is narrow and it is not so comfortable for back seater.

Disk break problem at high speeds.

En

in probl m and Hi

h reparin

cost when bike is used occasionall

.

After sales service.

There is no distin

uish between the service for hi

h end segment bike and low end segment

bike.

the sales are falling

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