the sacred and the profane in consumer behavior: theodicy ...jsherry/pdf/1989/scared and profane in...
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The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey
Russell W. Belk; Melanie Wallendorf; John F. Sherry, Jr.
The Journal of Consumer Research, Vol. 16, No. 1. (Jun., 1989), pp. 1-38.
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