the roots of social business - featuring the case of tesla
DESCRIPTION
Why is social business so important now? Is it really new? How does it help business achieve its goals? You'll learn this and more in this presentation!TRANSCRIPT
© 2014 IBM Corporation
What are the roots of social business?#SocBizS
Daryl Pereira@CagedEther
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Commerce used to be more personal
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Commerce used to be more personal
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Businesses talk to their customers
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Customers talk to their friends
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What changed?
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But, then came the move to efficiency…
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Mass production processesappeared
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Mass production processesappeared
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Marketing built interest around segments
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Marketing built interest around segments
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Sales process automated and streamlined
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Sales process automated and streamlined
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What changed?
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Business gets social, again…
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Markets become conversations
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Markets become conversations
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Social Business Uncovered
Customers have more points of interaction
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Customers have more points of interaction
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Information drives productivity
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Information drives productivity
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Enable members for social sharing
Manage talent and employee engagement
Gain better visibility with target audience
Build deeper relationships with customers
Better collaborate within organization
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Learn more about your business and your actions
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#SocBizS