the role of the private sector in integrated prevention campaigns
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The Role of the Private Sector in Integrated Prevention Campaigns. Anna York De La Cruz UCSF Global Health Group. Presentation Objectives. Why focus on the private sector in Integrated Prevention Campaigns? Private sector actors and potential roles The Social Franchising model Key Lessons . - PowerPoint PPT PresentationTRANSCRIPT
The Role of the Private Sector in Integrated Prevention Campaigns
Anna York De La CruzUCSF Global Health Group
Presentation Objectives
Why focus on the private sector in Integrated Prevention Campaigns?
Private sector actors and potential roles The Social Franchising model
Key Lessons
The Majority of People in Developing Countries are Treated in the Private Sector
IndiaNigeriaKenya
58% 65% 78%
Source: DHS & www.ps4h.org/globalhealthdata
Potential Private Sector RolesInputs and Commodities
Private sector companies can produce high quality and low cost commodities
NGO partnerships like Nets for Life
Support, Data collection and information dissemination Pharmacy, drug outlets/chains, drug detailers Technology companies
Implementation Corporate-run networks and campaigns For-profit clinic, hospital, pharmacy chains NGO-run social franchises
One Model: Social Franchising
GoalsQuality * Equity * Cost-effectiveness * Health Impact
Franchisor
FranchiseeClinic
FranchiseeClinic
FranchiseeClinic
BrandingTraining
StandardsCommoditie
s
Membership fee
Requirements/Standards
Social franchising around the World
Service Integration in Social Franchising
Lessons Many innovative ways to engage the private sector in
IPCs
Provider networks of retailers, clinics, hospitals, NGOs, can be leveraged for large-scale delivery operations in IPCs
Private companies can contribute to inputs and communications
Funding for prevention is the biggest challenge, but one that can be overcome
Need to work with the private sector to reach everyone