the role of regional development agencies in europe jacques evrard eurada eurada president
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THE ROLE of REGIONAL THE ROLE of REGIONAL DEVELOPMENT AGENCIES DEVELOPMENT AGENCIES
IN EUROPEIN EUROPE
THE ROLE of REGIONAL THE ROLE of REGIONAL DEVELOPMENT AGENCIES DEVELOPMENT AGENCIES
IN EUROPEIN EUROPE
Jacques Evrard
EURADAEURADA President
“I’m from the government and I’m here to help”
- Ronald W. Reagan -
RDAs in EuropeRDAs in Europe
Core businesses: - Regional strategy implementation- Infrastructures (industrial parks, incubators, …)
- Support to enterprises, mainly SMEs (creation, development, innovation, access to finance, clustering)
- Attraction of FDI & territorial marketing.EURADA federates 150 RDAs active in more
than 20 European countries.
FDIFDImodus operandi of RDAsmodus operandi of RDAs
• Own offices abroad (USA, Japan, …)• Using existing diplomatic channels (i.e. trade commissioners)
• Hands in hands with national agencies• Hiring consultants
KEY QUESTION IS :
HOW TO DIFFERENTIATE ?
Economic profile
Markets
Taxes
Regulations
Labor climate
Suppliers & know-how
Utilities
Incentives
Quality of life
Infrastructure & logistics
Sites & offices (real estate)
Divergence Convergence
Source : Buck Consultants International – Eurada meeting 10.02.2004
Challenges (1)Challenges (1)
Challenges (2)Challenges (2)
Providing a unique selling point Indeed most EU regions have similar
competitive advantages
Focus on regional strengths
Or/and
Better market segmentation
Challenges (3)Challenges (3)
Direct Inward Investment in developed countries
ATTRACT
• ADDED VALUE• SMEs• TALENTED PEOPLE
Region attractiveness
•ATTRACTIVENESS FACTORS OF A REGION: – Clusters– Human capital (training)
– Excellence in RDT or innovation
– Quality of life – Proximity of the markets
QUESTION :
Are these competing advantages reflected
in the advertisements
for the regions?
Territorial marketingTerritorial marketing
Jacques Evrard
EURADAEURADAAvenue des Arts 12, bte 7 –
1210 Brussels, BELGIUM
[email protected] – www.eurada.org
For more information:
Thank you for your attentionThank you for your attention