the role of public relations in today’s business world
TRANSCRIPT
![Page 1: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/1.jpg)
The Role of Public Relations inToday’s Business World
Keith ParnellJASE Group LLC
jasegroup.com | @JASEgroup
![Page 2: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/2.jpg)
Keith Parnell, JASE Group, LLC@parnellk63
(Michael) Keith Parnell, MSE has been the Chief Executive Officer of JASE Group LLC, an innovativeCreative Advertising & Public Relations Agency, since 1997. JASE is based in Norfolk, VA. Keithcurrently serves on the Board of Directors of Hampton Roads Public Transportation Alliance. In thepast, Keith served as Chief Information Officer for Stratum Marketing, Manager of Software & DataServices for FSAP, and Deputy Chief Technology Officer for The AUTOMARK Group.
Keith is an author & blogger at keithparnell.com and speaker & trainer at JASE University. Hefrequently performs interactive talks and how-to sessions for companies, non-profit organizations,conferences and seminars. He is a knowledgeable and passionate speaker on a variety of topicsincluding creative advertising, communications, marketing, social media, brand managementsolutions, and successful advertising techniques paired with inbound marketing tactics.
Technology, inbound marketing and social media are among Keith's daily passions. He has a vastonline presence and personal network in the social media world with c. 49,000 daily followers andsubscribers from his blogs, Twitter, JASEzone, Facebook, LinkedIn, Google+, and other social communities.
Keith studied at Christopher Newport University and Kansas State University. He is a member of the Norfolk Cosmopolitan Club, Virginia Opera Guild, Hampton Roads Public Transportation Alliance, Entrepreneurs Forum of Hampton Roads, Chesapeake Economic Development Advisory Committee, Hampton Roads Internet Marketing & Technology Group, Williamsburg Internet Marketing Group, Charlotte SEO & Search Engine Marketing Group, Hampton Roads for Rail, and Virginians for High Speed Rail. Keith video blogs at CoffeeWithTheCEO.com.
Keith is married to Nicole, has two daughters, one son-in-law, and one granddaughter. He enjoys golf, baseball, and football. Keith lives in Norfolk, VA.
![Page 3: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/3.jpg)
CREATIVECreative for most people is an adjective. According to Merriam-Webster's Dictionary, creative is defined as, "having or showing an ability to make new things or think of new ideas." For JASE, creative is a way of life. It is our philosophy.
COMMUNICATIONSCommunication channels in the 21st century business world are borderless. The methods and mediums that facilitate our daily communications are ever changing. Gone is the day of just a note, phone call or memo. Today's communication is filled with emails, tweets, texts, posts, video chats and more. Figuring out which is the best way to communicate with your audience has become no easy task.
TECHNOLOGYIn the late 90's and early 00's we were designing websites, building content management systems, complex eCommerce applications, financial toolsets and intranets. Life was good. Then, we had an epiphany. We could see the unavoidable collision of the internet and marketing and we knew that if JASE were to have a sustainable business model well into the future, we would have to capitalize on the inevitable. What we didn't know was that our foray into marketing would make us a better technology company.
![Page 4: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/4.jpg)
Public Relations vs Advertising
Marketing:Our product is best.
Advertising:Our product is best. Our product is best. Our product is best.
Public Relations:I promise you, our product is best.
:BrandingI understand that your product is best.
![Page 5: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/5.jpg)
JASE CommunicationsThis is not your father’s PR
Communication channels in the 21st century business world are borderless. The methods and mediums that facilitate our daily communications are ever changing. Gone is the day of just a note, phone call or memo. Today's communication is filled with emails, tweets, texts, posts, video chats and more. Figuring out which is the best way to communicate with your audience has become no easy task. Enter JASE. We understand that being the best communicator does not mean doing what is easiest to reach the largest audience. We understand there is no cookie cutter formula to communicate with people. We know that effective communication is a time-crafted response to the technology at hand and the end consumer who interacts with your communication. We know this so that we can help you. So whether it's a blog article or a press release or a tweet or an Instagram post, we've got your business covered. When we launch a communications campaign, it is designed, not only, to reach your target audience, but to make sure your story is conveyed accurately, concisely and in-line with your company's brand. Our commitment to our clients is to craft an email newsletter or manage their social communities with the same attention to detail that they would.
http://jasegroup.com/communications
![Page 6: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/6.jpg)
Common PR Strategies• Press Release Announcements• Blog Articles• In-person Interviews• Email Newsletters• Facebook / Twitter / LinkedIn /
Google+THE CONVERSATION!
• Little League Sponsorship• Reputation Management
![Page 7: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/7.jpg)
Creative PR StrategiesBlogging > Facebook > Twitter
![Page 8: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/8.jpg)
Creative PR StrategiesOff-key Ads
![Page 9: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/9.jpg)
Creative PR StrategiesVehicle Wrapping
![Page 10: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/10.jpg)
Creative PR StrategiesLight Rail Wrapping
![Page 11: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/11.jpg)
Creative PR StrategiesBranding the Community
![Page 12: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/12.jpg)
Creative PR StrategiesBranding the Sidewalk
![Page 13: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/13.jpg)
Creative PR StrategiesStreet Campaign
![Page 14: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/14.jpg)
Creative PR StrategiesFlash Mob
![Page 15: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/15.jpg)
Creative PR StrategiesActs of Kindness / Donate Time to A Charity
![Page 16: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/16.jpg)
Creative PR StrategiesTaco Bell Nacho Day
![Page 17: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/17.jpg)
Creative PR StrategiesReferral Program
![Page 18: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/18.jpg)
Creative PR StrategiesOpen House
![Page 19: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/19.jpg)
Creative PR StrategiesPersonal Thank You Notes
![Page 20: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/20.jpg)
Creative PR StrategiesCommunity Events
![Page 21: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/21.jpg)
Creative PR StrategiesProactive Social Media Interaction
![Page 22: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/22.jpg)
Creative PR StrategiesGet Your Team Involved!
![Page 23: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/23.jpg)
JASE Sample Client Work
![Page 24: The Role of Public Relations in Today’s Business World](https://reader036.vdocuments.mx/reader036/viewer/2022070315/55527de5b4c905115b8b4bc5/html5/thumbnails/24.jpg)
The Role of Public Relations inToday’s Business World
Keith ParnellJASE Group LLC
jasegroup.com | @JASEgroup