the role of apprenticeships in increasing ethnic minority employment
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The role of Apprenticeships in increasing ethnic minority employment. Presented by Clare Bonson 4 th February 2013. Apprenticeships. National Apprenticeship Service. Apprenticeships 10 year renaissance in Apprenticeships refining the product driving quality - PowerPoint PPT PresentationTRANSCRIPT
The role of Apprenticeships in increasing ethnic minority employment
Presented byClare Bonson4th February 2013
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Apprenticeships
National Apprenticeship Service
Apprenticeships
10 year renaissance in Apprenticeships
refining the product
driving quality
National Apprenticeship Service:
Responsible for increasing the number of Apprenticeship opportunities
Supports, funds and co-ordinates delivery
Apprenticeship Vacancies on-line system
The optimal way of training, developing and skilling people for the future
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What is an Apprenticeship?
National Apprenticeship Service
Firstly it is a Job!
Employed – employer has full responsibility for recruitment
Employer responsible for implementation of equalities policies
Apprenticeship = framework of training that supports job role
Minimum 30 hours a week
Minimum 12 months duration
Committed to increase number of under-represented Apprentices
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ApprenticeshipsThe Statistics
National Apprenticeship Service
2011/12
Year of record Apprenticeship growth
½ million starts
BAME starts
2007/8 = 6.3 % of all starts
2011/12 = 10% of all starts
Increase is absolute and proportionate
BUT:
Working age population (2001 census) = 11%
BAME resident population (2011 census) = 14%
Employment element requires progress
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ApprenticeshipsProducts
National Apprenticeship Service
Apprenticeship Vacancies
On-line service
Anyone, anywhere can apply for a vacancy
Year of record growth in usage and applications
26% applications made by BAME
Growth = absolute and proportionate
Access to Apprenticeships
Ready for an Apprenticeship but unable to find an employer
Small programme
High BAME engagement
Successful access points for BAME communities ?
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ApprenticeshipsActivities
Increasing the number of employers offering Apprenticeships
Marketing
Providers – role in employer engagement as well as delivery
Internal sales force – employer account managers
Employer accounts
Direct relationship with employers
Encourage creation of opportunities
Encourage, persuade and promote diverse recruitment
The employer is responsible for recruitment
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ApprenticeshipsDiversity in Apprenticeships
16 Diversity in Apprenticeships pilots
January 2011 – Summer 2012
Aim – to test ways of addressing under-representation
BAME focused activities included:-
Work in schools
Radio shows – engaging employers and apprentices
Community events
Awareness raising with BAME employers
Improving understanding of employer needs and decision processes
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ApprenticeshipsDiversity in Apprenticeships
Key learning from pilots
1. Apprenticeship message must reach further (schools role)
2. Education V training (professions)
3. Employer preferences – red tape needs simplifying
4. Pre-apprenticeship preparation required
5. Communications
6. Information for young people and parents
7. Time required to affect cultural change
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ApprenticeshipsDiversity in Apprenticeships
How have we responded?
1. Apprenticeship message must reach further (schools role) Dedicated IAG webpage – comprehensive package of resources Presentations, case studies, brochures, fact sheets, lesson plans etc Tailored approach
2. Education V training (professions) Aspiration of professional accreditation and career pathways Modelling Apprenticeship pathways through the professions – developing higher
level frameworks E.g. PWC – L6/7 accountancy framework
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ApprenticeshipsDiversity in Apprenticeships
How have we responded?
3. Employer preferences – red tape needs simplifying Holt review implementation
4. Pre-apprenticeship preparation required
Bootcamps – intensive period of work ready skills (CV writing, interview techniques, inter-personal skills, confidence building, work culture)
50% specifically focused upon under-represented groups
E.g. CITB – under-representation in the building services industry
E.g. Stride – broadening applications from minority groups
Link to national careers service plus bespoke application support
Traineeships – new government programme in development for September launch
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ApprenticeshipsDiversity in Apprenticeships
How have we responded?
5. Communications
Communications revised – gathering insight
Case studies
6. Information for young people and parents
IAG resources
Parent’s guide
7. Time required to affect cultural change
Can’t do on own
Measures aim to give BAME young people right attributes to attain their employment aspiration
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ApprenticeshipsNext steps - Learn more – get betterGender and Race equality in Apprenticeships
Research underway (Commissioned TUC)
Provide detailed recommendations on how to make Apprenticeships more accessible
Lessons for marketing and communications, recruitment processes, progression, careers advice and organisational culture
Reports late Spring 2013
The role of Apprenticeships in increasing ethnic minority employment?
First and foremost a job
Progress made – but substantial journey still
Support available for under-represented groups
We cannot do this alone