THE ROLE OF “COMMUNICATION “

ON THE FIGHT AGAINST ANIMAL DISEASES-TURKEY’S EXPERIENCES-

Alp ARKAÇVETERINARY

General Directore of Protect and Control

ORGANIZATION OF VETERINARY SERVICES IN TURKEY

• ORGANIZATION OF VETERINARY SERVICES IN TURKEY

• Veterinary services are rendered by the General Directorate of Protection and Control under Ministry of Agriculture and Rural Affairs through;

• Every Province and District , there are Provincial Directorates and District Directorates of Ministry,

• - 8 Veterinary Control and Research Institutes,

• - 1 FMD Institute

• - 40 Provincial Laboratory Control Directorates

Control and Eradication of Diseases and Legal Laws

1. National Program2. EU Funded Project

LEGAL BASIS

• Law No. 3285 on Animal Health Control (AHC) dated 1986

• Implementing Regulation on Animal Health Control

• Communiqués issued in relation to the Law No. 3285 on Animal Health

• NATIONAL PROJECTS- Combat against Animal Diseases Project- Free of Disease Holdings Project

• EU FUNDED PROJECTS- Control Of F&M Disease in Turkey and Vaccination freedoom

of Trace Region Project- Control of Rabies Project- Identification of Small Ruminants and Vaccination against PPR Project

• WORLDBANK FUNDED PROJECT- Avian Influenza and Human Pandemic Preparedness and Response Project (AIHP)

ON GOING PROJECTS

EU Funded Technical Asistance Projects

• Tecnical Asistance for comunication campaign and preparation of country dossier for OIE Declaration for Foot and Mouth Disease

• Technical Assistance for Control of Rabies Disease in Turkey

• Technical Assistance for organization of I&R, vaccination of sheep and goats.

• Technical Assistance to Avian Influenza Preperadness and Response Project

Notifiable Compulsary Diseases Control and Eradication of Outbreak

1 Rinderpest

2 Foot and Mouth Disease

3 Bovine Tuberculosis

4 Bovine Brucellosis

5 BSE

6 Anthrax

7 Rabies

8 Sheep and Goat Pox

9 Caprine and Ovine Brucellosis

10 PPR

11 Blue Tongue

12 African Horse Sickness

13 Glanders

14 Dourine

15 Equine Infectious Anemia

16 Vesicular Stomatitis

17 Equine Encephalomyelitis

18 Avian Influenza

19 Newcastle

20 Salmonella pullorum

21 Salmonella gallinarum

22 American Foul Brood (Bee Disease)

23 Infectious Haematopoietic Necrosis (F)

24 Scrapie

25 FSE

26 Bonamiosis

27 Marteiliosis

28 Spring Viraemia of Carp (SVC)

29 Viral Haemorrhagic Septicemia(VHS)

30 Bacterial Kidney Disease (BKD)

31 Crayfish Plague

RESPONSIBLE JOURNALISM

Responsible Journalism .

ATTITUDE OF MEDIA AFTER DEATHS TRIGGERED THE PANIC

PUBLIC AWARENESS CAMPAIGNCOMMUNICATION MATERIALS

AWARENESS ON NEED OF COMMUNICATION PANIC MANAGMENT COMMUNICATION WORKING GROUP COMMUNICATION STRATEGY DOCUMENT PREPAREDNESS ACTIVITIES

Simulation Exercises Training Activities Conference Meetings

HOTLINE: SABİM WEB – PORTAL PILOT ACTIVITIES

AWARENESS ON NEED OF COMMUNICATION

• After the fatalities, Turkey immediately launcheda professional public information campaign, including television spots and a 24-hour hotline, billboards, posters, brochures with the help of the private sector.

• Government web sites became an important source of current information, with daily postings of alerts and clinical management information for health practitioners.

COMMUNICATION WORKING GROUP

STAKEHOLDERS• Ministry of Agriculture• Ministry of Health• Ministry of Environment • Ministry of National

Education

• World Bank• EU• FAO• UNICEF

• Private Sector• Nature foundations, • White Meat Industrialists and

Breeders Association • Turkish Egg Producers

Association

PANIC MANAGEMENT

• Turkey understood the necessity of Panic Management. Panic management was achieved through establishment of trust.

COMMUNICATION STRATEGY DOCUMENT BY COMMUNICATION WORKING GROUP

Lessons Learned• Avoid panic!• Provide timely, accurate information• Importance of Public Awareness• Determine Target Audiences• Social and political support essential• Clarify mandates of different Ministries (who speaks,

consistent messages)• Become content provider for everyone involved• Have pre-prepared materials in place• Provide guidiance to press

WEB – PORTAL

http://www.kusgribi.gov.tr

http://www.kkgm.gov.tr

PRODUCTION OF COMMUNICATION MATERIALS

SPOT FILMS

RADIO SPOTS BROCHURES

POSTERS BROCHURES MEDIA KIT

WEB PORTAL

NEWSPAPER INSERTS CARTOON

FOR KIDS

SMALL AND MEDIUM SCALE EGG AND BROILER ENTERPRICES

FARMERS

CHILDREN / WOMEN

HUNTERS

AI COMMUNICATION CAMPAIGN LAUNCH

• Cooperation with Ankara University Communications Faculty.

• Deputy Undersecretary attended.• Protocol was signed. • Popular journalist gave a speech on

Media Ethics.• Aşıklar- Song

Present AI Situation

• The country has declared itself free from HPAI as from 14 July 2008

LAUNCH OF RABIES

http://www.kuduzpro.org/http://www.kkgm.gov.tr

LAUNCH

Project for the Control of FMD in Turkey(TR 06 03.02)

http://www.saplamucadele.org/

Project for the Control of FMD in Turkey(TR 06 03.02)