the rise of citizen developers

The Rise of

Citizen Developers

@roanyong

The Advent of Experience Economy 1

The Rise of Digital-Native Leaders: Citizen Developers 2

A New Class Awakens: Intranet Citizen Developers 3

an economy where people are paying businesses to have memorable “experience” when using product/services. It means delighting customers throughout the customers engagement with the product / service.

Exp.onomy

products

services

Experience

Technology Value

products

Technology services

Experience

Source: screengrab from Youtube

Nokia - N Gage Clunky! Lack of Support to Gamers

services Technology products

Experience

MS Passport (Now MS Live ID) UX is just horrible!

services Technology products

Experience

Google Wave Too complicated! Vague value proposition

Source: screengrab from CNET UK

experience Technology products

services


Apple Inc Design

Simplicity Process

Citizen Journalism!

Social Media

In 2005, DELL doesn’t believe in customer experience

In 2009. DELL still doesn’t…

Because getting the Apple gear repaired is so incredibly easy it’s freaky

Why do I keep going back and buying Apple when it should be obvious to me that the stuff has a comical failure rate

Premium Experience

Insatiable need to have

Apps Rules! Mass customisation becomes a reality

An evidence that the craving for premium experience is real

Who Should Lead?

Techies

Candidate #1

Low, High High, High

Low, Low High, Low

Empathy

Technical Expertise

Read the manual, you Morons!

Love the product


When Technies Are Given (too much of) Free-Reign…

Business People

Candidate #2


Low, Low High, Low

Empathy

Technical Expertise

Sorry boss, that’s just not possible

Let’s use the low-tech way

then

Premium Experience

To deliver

Business folks who can tinker


Low, Low High, Low

Empathy

Technical Expertise


Image taken from Flickr © bdesham

LEGO-tisation of programming

Made possible by:

Object Oriented Programming Third Party Software

Optimal Experience Rapidly Efficiently Cheaply

Citizen Developers!

Empathise Prototype Excite

Gartner defines a citizen developer as a user operating outside of the scope of enterprise IT and its governance who creates new business applications for consumption by others either from scratch or by composition. (Source: http://www.gartner.com/it/page.jsp?id=1212813)

http://www.gartner.com/it/page.jsp?id=1212813�

Intranet Information network within the boundary of an organisation

Intranet

Employees

Need to organise

information

Email

Why Intranet? All medium to large enterprise requires an intranet

Custom-build Intranet No organisation has the same information needs

People

Context Content

Image taken from Flickr © avrene

Image taken from Flickr © pasukaru76

Muahaha! Custom-build intranet =

cash cow I don’t need more functions! I want to get the information that I need ASAP.

More functions = $ Optimum Experience

Image taken from Flickr © Rob Young

Employees

Intranet

Employees

Need to organise

information

Email

Intranet Exp.onomy Social Media + Cloud + Mobile devices complicates the management of information

Image taken from Flickr © bdesham

Microsoft Sharepoint 2010/13

LEGO-tisation of Intranet:

Webparts / Apps-based

Access / Excel / InfoPath

Visual Studio

Microsoft Fights Back!

Raise your value!

Transform!

Be an Intranet Citizen Developer

Intranet Citizen Developer

6 Key Skills: - Microsoft Sharepoint; - Information Architecture; - Content Strategy; - Change Management; - Usability; - Service Design

Let’s Change The World! One premium experience at a time

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@roanyong

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