THE RISE AND FALL OF AIR INDIA

THE GROUP

• Arpan Choudhary• Bornil Buragohain• Debajeet Das• Kiranjib Sonowal• Mrinmoy Choudhary

CONTENTS

• Introduction• A brief history• The downfall• Graphical analysis• The rise• Summary

INTRODUCTION

• Air India is the flag carrier airline of India.• Part of the government of India owned Air

India Limited.• Operates a Series of Airbus & Boeing

Aircrafts.• Has 4th largest share in domestic air travel.

HISTORY

Early Years

• Brainchild of Neville Vintcent and J.R.D. Tata.• In July 1932 the Aviation Department of Tata

Sons was formed.• Used to run Air-mail services.• Was named Tata Air Services in 1938 and later

Tata Airlines.

Post Word War Expansion

• Government of India acquired 49% of share, on 29th July 1946 and named it Air India.

• On 25th July 1953 Air India International was born.

• 1960 marked the Jet Age with the arrival of Boeing 707-420.

• On 11th June 1962, became world’s first all-jet airline.

• 2000: Services to Shanghai started.• 2004: Launched the Low Cost Airline

called Air India Express.• 2007: Air India merged with Indian

Airlines.• National Aviation Company of India

limited (NACIL) was formed.

The 2000s

Original Tata Air Services

logo

The Centaur logo!940s-2007

The Flying Swan logo

2007 onwards

THE DOWNFALL

• The primary reason is that of Financial Crisis.

• Secondly the restructuring plans which are still in progress.

• Thirdly was the ill timed aircraft purchases.• Fourthly, CORRUPTION among

administration.

GRAPHICAL ANALYSIS• Major Debts

Year Debt

2007 4

2008 5.6

2009 8.1

2010 9.3

2011 10.2

In Billions

0

10

20

30

40

50

60

70

80

90

debts loss

20072008200920102011

In billions

THE RISE

• Introduction of the Boeing 787 Dreamliners.• Introduction of Domestic LCC.• Hive off MRO and Ground handling

subsidiaries.• Placed under special Administration.•  The Reserve Bank has approved banks to

amortise their provisional losses over 29 quarters

• To increase load factor to 73 per cent.• To improve its punctuality to over 80 per

cent, as well as improving its aircraft utilisation to international standards. 

• Revenues growing by nearly 15 per cent year-on-year, quarter ending Dec ‘11.

SUMMARY