the riesling trail ® - a great tourism attraction
TRANSCRIPT
Winner Regional AttractionWinner Regional Attraction
Clare Valley Tourism Awards 2004Clare Valley Tourism Awards 2004
RIDE WALK ENJOY
The Riesling Trail is important
in visitors decision to visit the
Clare Valley Region
Riesling Trail - Target marketsRiesling Trail - Target markets
Link to the State Tourism Plan 2003-2008 Enrich the wine and food experience Add value to the State’s rich material assets Tell the story of the State’s history & heritage Integrate ‘soft adventure’ track and trail experiences Create a ‘sense of place’ Target markets – cyclists, bush lovers, families,
walkers/hikers, historians
Community/government/business Community/government/business partnershipspartnerships
Riesling Trail Management CommitteePartnership with CouncilPartnership with Office for Recreation &
SportFriends of the Riesling TrailClare Valley Wine Makers Association –
local businessesCommunity support groups
Riesling Trail- BenefitsRiesling Trail- Benefits Trails research project –Market Equity, June 2004 commissioned by ORS Trails research project –Market Equity, June 2004 commissioned by ORS
Estimated more than 10,000 trail users over 12 months – 46% of users are visitors to the region
Estimated economic impacts is $1M pa to the Clare Region
Motivators of use Spend time with family and friends Close to nature Wine tourism Safe place for physical activity
PromotionPromotion
Brochure Maps Clare Valley Tourism & Marketing Association Street banners Media – Adelaide Review, Postcards, BBC Launches Families Word of mouth Tourism Awards – Regional, State
Community supportCommunity support
In kind contributions– Shelter– Seating– Interpretative signs– Trail maintenance– Car parking
Trail ManagementTrail Management
Management PlanSafety AuditInfrastructure AuditRisk Management PlanMaintenance ScheduleWorks Plan
Trail Projects Trail Projects enhancing the experienceenhancing the experience
Connection to the Mawson Trail & Auburn township
Riverton TrailsLoop Trails Target Marketing, Tourism PackagesTrail Events
The FutureThe Future
Interpretive Corridor for the Clare Valley– Links to Valleys nature and heritage
Village links – Hutt River projectFeasibility Study of Northern ExtensionSecuring the future - $$, access,
maintenance
The Riesling Trail is The Riesling Trail is important in visitor important in visitor
decisions to visit the decisions to visit the Clare valley RegionClare valley Region