Isobel and Sam

THE REX - BERKHAMSTED

This cinema has one huge screen. As it comes from a

small historic building, there is no room for more screens. However this one

screen shows a maximum of 2 films per day and sells out

almost every night.

This cinema is an independent cinema and is

specifically a privately owned art house cinema.

This is because this cinema does not belong to a large

chain of cinemas, it is locally and privately owned.

How many screens does it have?

How would you categorise the cinema?

THE REX

The cinema has a bar that is open on entry. It offers the

option of the ‘royal box’ seats, normal seats or

‘table’ seats. All chairs are comfortable and table seats receive a waitress service

offering drinks and snacks.

The cinema is located in Berkhamsted on the

outsides of Hertfordshire, it is right off the main A road

so it is easily accessible. However it is also quite

hidden, there is very limited parking so this means it is

not as convenient as a multiplex cinema.

What facilities does it have?

Where is it located?

THE REX

WHAT FILMS IS IT SHOWING OVER THE NEXT TWO

WEEKS?

I estimate that the amount of indie films compared to big blockbuster film is around 55%/45%, 55% being the indie

films and 45%, the conglomerates.

APPROXIMATELY WHAT PERCENTAGE OF THE FILMS SHOWN AT THIS

CINEMA ARE INDEPENDENT/ CONGLOMERATE?

This cinema offers a very specific and unique cinema experience, this would appeal to a niche audience and

would probably not be a regular trip for many people as there are limited tickets and prices are higher than other chain cinemas. The location is not very convenient as it is quite hidden and parking is limited. This is a good location

for locals however not for a big multiplex cinema. They have to have high prices and good quality experience to

ensure that customers return and keep making a profit to keep it open. They show old classic films, relatively new

indie films and foreign language films, meaning this privately owned cinema does not pose as a threat or

competition in comparison to the larger cinema chains. The implications for the institution is that, it does not pose

great threat to any conglomerate as they still control the market, this is mostly for the one-off trips and the

admiration of the creation of film itself.

IMPLICATIONS OF THE FINDINGS